10 Marketing Hacks to Deliver Work On-Time, Every Time
Presenters
Jess Ostroff Managing Editor
Convince and Convert
2!
Nick Scholz Solutions Marketing
Manager Workfront
Presenters
Set goals and determine how you’ll measure success
Tip #1
3!
Measurement is crucial
Was this project successful? • Assess projects
• Identify bottlenecks
• INCREASE success!
4!
Was this meeting productive?
Use Creative Briefs (and start with goals, not tactics)
Tip #2
5!
6!
Tale as old as time…
First Draft
TONS of revisions
Start Over
Who, What, Why, When, and Where
Get your whole team on board
Tip #3
7!
8!
Planning is sexy… Don’t do it alone!
When it comes to planning, going stag doesn’t work!
Gather the stakeholders and compare:
• Projects • Deadlines
• Conflicts
• Blockers
Take a tool inventory and eliminate excess tools
Tip #4
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10!
Too Many Tools is Just as Bad as Too Few
• Create Information Silos • Break and Complicate Workflows • Muddle Communication • Stifle Creativity and Productivity
6-10+ Tools
Assign a captain
Tip #5
11!
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Your “Eye in the Sky” can see:
Visibility Priorities Workloads
• Traffic Managers = Gatekeepers • Could double as project manager
Templatize, templatize, templatize!
Tip #6
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“I’m busy getting work done! How do I justify the time to templatize?”
Templates are a lot like George Lucas’ relationship to Star Wars: "They’re not as great when the creator is the only one using them.
14!
Adopt agile marketing practices
Tip #7
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AGILE MARKETING?
• 80% of marketing leaders said that adopting Agile Marketing practices led to an enhanced prioritization of things that matter.
[PERCENTA
• 93% of marketing leaders said adopting Agile helped them improve speed to market (ideas, products, or campaigns).
[PERCENTA
Work in sprints
Tip #8
17!
Layout Banner and Submit for Approval!
18!
Focus and Visibility • Create a timeline
Create Booth Plan!
Project Manager
Content Team
Creative Services
Write Copy for Banner!
Create Email
Campaign!
Stop wasting time on the wrong work
Tip #9
19!
The High Cost of Email
Refocusing after checking email can take up to 15 minutes
"Check 1-2 times per day, if possible"
BLOCK TIME FOR WORK
20!
Communicate every step of the way
Tip #10
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Communication is
Solid communication is the best defense against good projects going bad.
Celebrate your wins and help your team enjoy work again.
Bonus Tip
23!
Recognize Great Work
• Reduce Attrition Rates • Increase Employee Engagement
• Encourage Creativity
24!
In Review:
Bonus Tip
25!
1. Set Goals and Measure Success
2. Use Creative Briefs
3. Get Your Whole Team on Board
4. Take a Tool Inventory and Eliminate Excess
5. Assign a Captain
6. Templatize, Templatize, Templatize
7. Adopt Agile Marketing Practices
8. Work in Sprints
9. Stop Wasting Time on the Wrong Work
10. Communicate Every Step of The Way
See all these tips and 10 more in our guide:http://bit.ly/20TipsOnTimeDelivery
Hungry for More?
26!
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