10 Free PR Ideasto Get Your Company

Seen

What’s the real story?

• Learn to see with different eyes

• Think like a reporter

• They report news; they don’t do free marketing

• Discover what makes your story newsworthy

Get to know the reporters• Buy them a cup of coffee

• Ask what they need

• Be a resource; list your expertise

• Get comfortable picking up the phone

• You help reporters out with comments, background & connections

Learn how to write a press release

• Media coverage earns more credibility than marketing $$$ can buy

• Goal of your headline is to get them to read the 1st sentence

• Don’t bury the lead

• After you write it, ask yourself, “Why should I care?”

Host a free educational event• Showcase what you

know

• Position yourself as the expert

• Invite reporters & connectors

• Great for professional service firms

Apply for an award

• Awards have legs…the value lasts

• Send a press release

• Post to your website & social media

• Announce in your e-news

• Invite prospects to awards ceremony

• Include in your bio “award winning…”

Spot good photo op• Photos tell stories

• People doing things together

• Train yourself to notice

Volunteer for a cause you love

• Sit on a board

• Get employees involved

• Creates teamwork too!

• Be authentic, not just attention-getting

• Blog about it

• Post to social media

Write articles and re-purpose them

• Huge value over time

• Write from your expertise

• Create a blog

• Post to social media

• Post to your website

• Turn your article/blog into presentation

• Write a column as a guest expert

Launch a poll or quiz that interests media

• People love polls

• Gives the media statistics

• What percentage of people…

…want __________? …believe ________? …do ____________?

• Write an article or blog about results

• Post to social media

Localize a national story• What’s the local

story?

• Reporters need a local voice on national issues like…

• Economy, employment, health, housing, fashion, families, trends, technology

Let’s connect!