1
TV Viewing TrendsShawinigan CA - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Shawinigan CAWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
Shawinigan CA Demographics
P2+
P2-11
P12-17
P18+
P18-34
P18-49
P25-54
P35-54
P55+
F18+
F18-34
F18-49
F25-54
F35-54
F55+
M18+
M18-34
M18-49
M25-54
M35-54
M55+
0 10 20 30 40 50 60 70
58.0
4.6
3.2
50.2
11.2
21.5
22.3
15.8
23.2
25.7
5.3
10.3
10.9
7.8
12.6
24.5
5.9
11.2
11.4
8.0
10.6
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
5
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
6
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV
Spring Fall0
102030405060708090
10098.3 95.997.3 96.798.3 96.497.4 98.896.7 98.097.1 95.997.4 96.896.7 95.697.6
200620072008200920102011201220132014
7
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
27.9
25.1
30.428.0
29.2 30.3
26.6 26.5
31.5
28.5
31.8
28.529.127.6
24.8 25.424.4
200620072008200920102011201220132014
8
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall02468
10121416
13.0
9.7
13.5
11.612.1 12.3
10.811.4
13.5
12.2
13.6
11.812.111.4
10.3 10.610.2
200620072008200920102011201220132014
9
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV
Spring Fall0
102030405060708090
10094.3
91.195.8 92.891.3 92.593.6 95.5
91.696.3
88.493.995.9
92.194.390.5
94.5 200620072008200920102011201220132014
10
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
11.310.3
11.3 11.211.1
12.2
10.211.1
12.8
11.711.7 11.812.011.4
10.4 10.510.7
200620072008200920102011201220132014
11
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
30
26.3
19.9
25.1
23.122.9
24.8
20.8
23.7
27.3
25.025.224.424.8
23.5
21.7 21.922.4
200620072008200920102011201220132014
12
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Children Aged 2-11
13
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Teens Aged 12-17
14
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
15
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.3 96.298.3 97.498.0 96.297.8 99.597.3 98.097.5 95.797.5 96.297.7 95.997.7 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.0
30.5
27.2
33.830.731.9 32.4
28.4 28.2
33.230.5
34.5
31.231.229.4
27.4 27.826.2
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
11.6
8.9
12.3
10.811.2
11.6
9.910.5
12.8
11.3
13.1
11.211.410.7
9.410.09.8
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
18
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.7 93.5
97.794.595.0 93.994.1
97.394.5 97.292.5 94.897.2 95.396.2
93.195.7 200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
12.711.4
12.7 12.212.313.1
11.111.9
13.512.712.9 13.013.1
12.411.9 11.611.6
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
20
Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
24.1
18.8
23.121.421.4
23.4
19.5
22.1
26.1
23.524.4
23.323.822.7
20.4 20.921.7
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
21
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 18-34
22
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 18-49
23
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 25-54
24
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 35-54
25
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 55+
Top Related