1

Reasons for not purchasing organic Reasons for not purchasing organic

Population: «has not bought an organic product in the last 4 weeks or has not never bought organic» = 606

I am going to present a number of options. In each case, please state whether this is, or isn’t a reason for not buying organic products or for never having bought an organic product?

2004p=573

59%

35%

26%

18%

74%

/

/

2005p=569

62%

30%

32%

21%

77%

17%

11%

2006p=603

65%

41%

28%

19%

78%

22%

23%

2007p=604

69%

34%

21%

13%

78%

23%

18%

2008p=621

68%

31%

22%

16%

12%

75%

22%

25% 20% / //

20%24%19%14% 14%

Significant evolution year to year

Those who have never bought organic products : 77%For those who have not bought an organic product in the last 4 weeks : 84%

2

Perception of organic productsPerception of organic products

I am going to read a number of sentences about organic products. Please say if you totally agree, partially agree, partially disagree, or totally disagree with each sentence.

2004

84%

79%

69%

61%

84%

2005

87%

78%

67%

62%

85%

Positive sub-totals

2006

84%

82%

71%

59%

85%

///

2007

87%

82%

73%

61%

87%

62%

2008

89%

84%

75%

64%

90%

64%

Population 2009 : 1015

Significant change year to year

2009

89%

81%

74%

61%

90%

69%

3Population over-represented

Perception of organic productsPerception of organic products

More natural because farmed without chemicals (90%)Consumers: 97%

Helps preserve the environment (89%)Consumers: 97 % Educated, non-managerial : 95%Greater Paris : 93%

Better for health (81%)Consumers: 95 %Educated, non-managerial : 89%

Nutritional value better preserved (74%)Consumers: 89%Greater Paris: 85%

Requires more labour for production (69%)Consumers: 75%Greater Paris: 76%

Better tasting (61%)Consumers: 84%

Perceptions of organic products: Perceptions of organic products: discriminatory criteriadiscriminatory criteria

5

We are going to discuss the reasons for which you consume organic products. I am going to suggest reasons that have been given for consuming organic products, in each case, please let me know if this reason would motivate you?

Reasons for consuming organic productsReasons for consuming organic products

Population “consumer and buyer of organic products” : 356

2006b=349

90%

93%

94%

83%

50%

95%

94%

91%

87%

72%

69%

preserve my health

preserve the environment

safety, to be sure the products are not hazardous

quality and taste of products

ethical reasons

well-being of animals

2004b=395

92%

92%

92%

85%

72%

2005b=442

91%

91%

94%

84%

74%

2007b=338

91%

92%

96%

90%

72%

62%

2008b=365

92%

89%

94%

86%

62%

74%

66%

Significant change year to year

6

Here is a list of elements which could encourage you to consume more organic products. For each, please state whether or not they would encourage you to consume more organic products?

Incentives to increase consumptionIncentives to increase consumption

96%

79%

71%

62%

62%

61%

57%

Lower price

Products more freely available in local store

Larger range of products

Better information

Better quality

More clearly identifiable as organic

Better taste

86%

79%

76%

75%

75%

77%

73%

2004p=395

90%

85%

84%

80%

77%

83%

80%

2005p=442

92%

79%

75%

68%

70%

60%

58%

2006p=349

96%

76%

69%

71%

65%

55%

57%

2008p=365

Population “consumer and buyer of organic products”: 356

Significant change from year to year

2007p=338

96%

78%

72%

76%

63%

60%

63%

Incentives to increase consumption: discriminatory criteriaIncentives to increase consumption: discriminatory criteria

Products more freely available in local stores (79%)Employees : 92% Greater Paris: 88%

Better information (62%) Employees: 76% Greater Paris : 72%

Better quality (62%)Greater Paris : 77%

More clearly identifiable as organic (61%)Employees: 75%Greater Paris : 72%

Better taste (57%)Greater Paris: 71%

Incentives to increasing consumptionIncentives to increasing consumption

Population over represented

7