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• Are ways to work with or arrange elements

• Describe the way the elements fit together

• Include:

rhythm

emphasis

balance

proportion/scale

harmony

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Movement shows action and directs the viewers eyes throughout the pieceMovement shows action and directs the viewers eyes throughout the piece

• Repeats one or more design elements

• Creates a feeling of organized movement and

sense of order

• Provides direction and guides viewers’ eyes

through design

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• Is the act of duplicating

• Refers to the unchanging look and feel

across a piece of work or a number of pieces

• Can be used for colors, graphics or a style

• Should make navigation throughout the piece

easier

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• Is the center of interest

• Catches the viewers’ attention

• Creates a focal point or accented area

• Uses color, size or unique shape to create focal

point

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• Is also known as scale

• Describes the relationship of parts to each

other and to a design as a whole

• Explains how size, amount and number relate

well with each other

• Is commonly shown between size and shape;

shape and surroundings

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• Is the difference of the area occupied by one

shape to another

• Element has been exaggerated or centralized

to draw viewers’ eye

•Is a distribution of visual weight

•Directs focus for the viewers’ eye

•Creates a sense of rest and equilibrium

•Includes the following two types:

symmetrical—(formal balance) same on both

sides

asymmetrical—(informal balance) balanced, but

each side is different

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• Breaks an image into thirds horizontally,

vertically and radial

• Can also be known as the “rule of thirds”

• Should demonstrate mechanical and visual

stability

• Is the way the element’s lines, shapes,

colors and textures are arranged on a piece

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• Is the arrangement of opposite elements

• Refers to a combination of different design

elements

• Can be accomplished by using differences

in size, value and color

• Could also be a difference between a large

graphic and a small graphic

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• Also known as unity

• Occurs when everything in the piece works

together

• Is successful when several elements hold

viewers attention

• Are components blended together

without separation

• Is achieved by repetition of related components

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• Is the location of items in relation to one

another

• Determines a relationship by how close

together or far apart elements are placed

• Gives a piece an organized feel and creates

a visual structure

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