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WELCOME WSPA!
Kersti joined WSPA in 2010 as Director of Development & Marketing. She works with the WSPA Canada fundraising team to oversee all aspects of revenue development.
She brings nearly a decade of experience in direct marketing. In addition to working agency-side in the financial sector, Kersti spent a number of years at two leading Canadian fundraising agencies: Harvey McKinnon Associates and Stephen Thomas. At both agencies, she managed successful fundraising programs for a broad range of charities, from local grassroots organizations to major global brands. She also has a background in research, having worked in market research with Environics and in research communications for the University of Guelph.
She has an Honours BA in European Studies from the University of Guelph, which included a year studying in Konstanz, Germany. She also completed a post-diploma in Corporate Communications at Seneca College.
Kersti lives in the west end of Toronto with her big-boned rescue cat, Antoine. She volunteers with Amnesty International and Annex Cat Rescue. In her free time, she adores travelling, books and films, and cooking – accompanied by the odd glass of wine.
Melissa Matlow, Programs Officer
Melissa Matlow is our Programs Officer and joined WSPA in 2005.
Her work on WSPA’s Canadian Zoo Campaign in Ontario resulted in a commitment from the Ontario government to strengthen the Ontario SPCA Act and establish zoo regulations and standards.
Before joining WSPA, Melissa was a campaigner at Earthroots where she helped achieve an Ontario wolf conservation strategy and permanent protection for Algonquin wolves through a year-round ban on hunting and trapping in 39 townships surrounding the park.
Melissa has a Bachelor in Environmental Science majoring in ecology from the University of Guelph, and a Masters in Environmental Studies from York University. From naturalizing city parks to studying the effects of the global food system on women workers, Melissa has been involved in a diverse array of research projects. Her Masters research focused extensively on the implications of factory farming on consumer health, the environment, the workers and the animals.
Melissa’s house is a 30-minute walk from the WSPA office. She lives with her husband Josh Matlow, an outspoken Toronto District School Board Trustee, and their damn good looking cat Tony.
Humber Fundraising and Volunteer Management Speaking Engagement
14 October 2010
WSPA Canada
About WSPA
World Society for the Protection of Animals
Delivering animal welfare for over 25 yearsMerger of two organizations: International
Society for the Protection of Animals and the World Federation for the Protection of Animals
Incorporated as WSPA in 1981WSPA is an animal welfare charity – focussed
on the care and humane treatment of animals
Vision
Our vision is a world where animal welfare matters and animal cruelty ends.
This means:• We work to reduce the suffering of animals.• We strive to eliminate practices that cause
animals pain and distress.• We hope to end all cruelty and abuse of
animals.
ValuesWSPA works to raise animal welfare standards
around the world. We advocate that animals should be raised humanely on farms and transported and slaughtered without suffering.
WSPA works in cooperation with more than 1,000 member societies in more than 150 countries. We work internationally and on greater range of animal issues.
For WSPA, all animals (dogs, cats, farm animals, wildlife, marine animals) should have the ability to live free from unnecessary pain. WSPA is essentially against cruelty and abuse towards animals.
Programs
WildlifeCompanion AnimalsFarm AnimalsDisaster ManagementLegislation
Canadian Programs
Captive Wildlife: Roadside zoosAll zoos must meet professional animal welfare & public
safety standardsLicensing regulations for exotic animals.
Farm Animals: Achieving more humane animal transport regulationsPromoting humane food (www.choosecagefree.ca)
LegislationAnimal cruelty provisions under Criminal Code drafted in
1892Universal Declaration on Animal Welfare
Global Network
We work in cooperation with more than 1,000 member societies in over 150 countries.
We are represented on numerous international bodies, including the United Nations and the Council of Europe.
International Structure
Offices in 15 countriesWSPA International (London)International boardCanadian board
Canadian Office:Org Chart & Reporting Structure
Staff Roles/FunctionsRegional Director:
Responsible for all WSPA activities in N AmericaReports to Canadian and US boardsReports to Deputy Director General, HQ
Interim Regional Manager:Supports regional member societies and
companion animal work in CanadaSupervises staff and oversees operations in
Canadian officeReports to Regional Director
Staff Roles/FunctionsDirector, Development & Marketing:
Responsible for achieving revenue as per budgetSupervises fund development staff Reports to Interim Regional Manager
Fund Development Staff:Supporter Development ManagerOnline Fundraising ManagerMajor Gifts ManagerDatabase ManagerMajor Gifts OfficerSupporter Services Coordinator
Staff Roles/FunctionsPrograms Manager:
Develops and implements all Canadian-based programs and campaigns
Manages international and national campaign and program initiatives in Canada
Reports to Interim Regional Manager
Programs Officer:Assists in the implementation and
development of WSPA’s campaignsConducts campaign initiatives in CanadaReports to Programs Manager
Staff Roles/FunctionsCommunications Manager:
Develops and executes communications strategyResponsible for offline comms and PR activityManages media relationshipsFacilitates adherence to brand guidelinesReports to Interim Regional Manager
Receptionist/Administrative Assistant:Reception and other administrative functionsCommunicates with French language
constituencyReports to Interim Regional Manager
VolunteersAccommodate any level of commitment
(min 3 months), match skills and interestsPossible roles include:
AdministrationCampaign assistanceOnline actions and researchFundraisingSpecial eventsAgreement form includes clauses for
confidentiality, supervision and volunteer safety
Role of the Development TeamRaises fundsLiaises with comms and programs teamsPlanning and budget process in conjunction
with WSPA InternationalReports to WSPA International as follows:
Quarterly reportsSpecific analysis (LTV, RFV, attrition, etc.)Year-end reportingOther as required
Fundraising33,500 active supporters, including 9,500
monthly supporters.
Total expected revenue in 2010: $5.2 million
Total expected revenue by 2013: $7.6 million
Channels used: direct mail, telemarketing, online, F2F, DRTV, major/corporate, affinity card, workplace giving
FundraisingWe adhere strictly to CRA guidelines. Our
commitment is that no more will be spent on administration and fundraising than is required to ensure effective management and resource development.
In 2009, WSPA’s fundraising costs were $1,189,536 and income was $4,612,811 for a total fundraising ratio of 25%.
Fundraising
Board of DirectorsCanadian:
Provides strategic advice and guidance on fundraising, budgets, program work and finances
Ensures compliance with all legal and CRA requirements
International:Provides strategic advice and guidance for
the entire organizationFinal approval on all plans and budgets
(programs, fundraising, etc.)
BylawsGovern the conduct and operations of the
BoD (Canadian and International), including:Nomination processRoles/responsibilities of members and
committeesLimits of authorityProcess for AGMRequirements for meeting minutes and
statements of account
Policies & ProceduresInternational policy governing aims,
general principles, specific programsCanadian office policies/procedures cover:
Privacy*Purchase authorization*Problem resolution*Workplace violence and harassment*Sick days/vacation daysPetty cashCode of conduct* Handouts provided
Professional Development & Staff Recognition
Each staff member allotted a small annual professional development budget
Exceptions made for specific technical training
Working towards more informal recognition for outstanding performance
Annual holiday party for staff hosted by Regional Director, summer staff appreciation BBQ
CultureProfessionalSocial Moving towards a culture of increased
collaboration
Thank you!
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THANK YOU WSPA!