LOGO
A presentation for APTLD Meeting New Delhi, India, 23 February 2012
.РФ update
Contents
General statistics1
Customer survey2
3
4
2
4
Current Statistics
priority registration (from 25-Nov-2009 to 16-Sep-2010)
open registration (from 11-Nov-2010)
As of 20 February 2012, the number of domains in .РФ is
781,793
Sep.10
Oct.10
Nov.10
Dec.10
Jan.11
Feb.11
Mar.11
Apr.1
1
May.11
Jun.11
Jul.1
1
Aug.11
Sep.11
Oct.11
Nov.11
Dec.11
Jan.12
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
18,3
50
18,3
91
614,
685
700,
427
736,
299
768,
123
796,
809
820,
952
839,
393
855,
749
870,
868
886,
378
900,
525
917,
093
937,
211
937,
913
844,
153
Total number of domain names in .РФ (September 2010 - January 2012)
Sep.10
Oct.10
Nov.10
Dec.10
Jan.11
Feb.11
Mar.11
Apr.1
1
May
.11
Jun.11
Jul.1
1
Aug.11
Sep.11
Oct.11
Nov.11
Dec.11
Jan.12
-100,000
0
100,000
200,000
300,000
400,000
500,000
600,000
1,14
0
41
596,
294
85,7
42
35,8
72
31,8
24
28,6
86
24,1
43
18,4
41
16,3
56
15,1
19
15,5
10
14,1
47
16,5
68
20,1
18
702
-93,
760
Net growth of .РФ per month (September 2010 - January 2012)
New Terms & Conditions
Unified terms & conditions in .RU & .РФ were introduced on 11th of November, 2011
Domain name lifecycle: Registration period - 1 year Redemption period – 30 days Deletion by registry Available for registration
4
New registrations & deletions
5
Current Statistics
6
Renewed73%
Not renewed27%
Renewal rate for .RU domain names in 2011
Renewed66%
Not renewed34%
Renewal rate for .РФ domain names regis-tered from 11-11-2010 to 11-12-2010
Current Statistics
7
2003 2004 2005 2006 2007 2008 2009 2010 20110
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
+%
+10%
+20%
+30%
+40%
+50%
+60%
+70%
57,92391,416
141,391
271,506
439,499
702,042 687,679
581,204
484,352
+37%+43%
+46%
+61% +61% +61%
+37%
+23%
+15%
Growth in .RU by years (2003-2011)
2009 2010 20110
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
0%
2000%
4000%
6000%
8000%
10000%
12000%
6,184
694,243
237,486
+11226%
+34%
Growth in .РФ by years (2009-2011)
Current Statistics
8
Distribution of .РФ domains between individuals and organizations tends to be the same as in .RU
70% of .РФ domains are delegated
Nov.10
Dec.10
Jan.11
Feb.11
Mar.11
Apr.11
May.11
Jun.11
Jul.11
Aug.11
Sep.11
Oct.11
Nov.11
Dec.11
Jan.12
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45%51% 53% 55% 57% 58% 59% 60% 61% 62% 63%
68% 70% 70% 70%
Delegated Non-delegated
.РФ .RU
23% 28%
77% 72%
.RU & .РФ domains registered by
Individuals
Organizations
Domain Names Usage
9
Aug.11 Jan.12
22.2% 29.8%
8.9%9.6%11.1%
12.5%19.6%
17.1%0.0%1.1%
38.2% 29.8%
.РФ domain names usage
Not delegated
(Undefined)
Not specified
Error
Redirect
Website
Aug.11 Jan.12
53.7% 55.8%
3.8% 4.3%17.7% 16.8%
12.0% 12.6%0.2% 1.4%12.6% 9.1%.RU domain names usage
Not delegated
(Undefined)
Not specified
Error
Redirect
Website
Not identified - delegated, IP-address not identifiedWeb-site: delegated, IP-address identified, http request OKError - delegated, IP-address identified, http request error or connection error
Customers’ Attitude Survey
The survey was conducted by Reg.ru registrar ( 22.8% of 2nd level domain registrations in .РФ TLD)
Respondents: customers and resellers (professionals of the domain and hosting market, web-site owners, domain name holders, web designers, web-site developers, SEO).
Format: question + answer options (check-box), only 1 answer allowed
10
21%
23%
8%10%
12%
4%3%
19%To tackle the company's business problems
For personal use only
For the purpose of sale
To protect it from being seized by competitors cybersquatters
For the future use (not going to use it right now);
It's quite the thing
To make a present
Am not going to register11
For what purpose did you register (are going to register) a domain .РФ?
13%
24%
12%10%3
%
38%Сonvenienсe and easiness to key in the site address
Addresses are easy to memorize
The language is more pleasant to use than Latin
Unlike transliteration, just the only spelling option
Beauty and euphony
Do not see any difference between ways of typing addresses in Cyrillic and Latin alphabets
12
The main advantage of the .РФ domain is:
54%
11%
35%Using the Latin alphabet onlyIn Cyrillics onlySometimes in the Latin or in the Cyril-lic alphabet
13
If the web-site you frequent has address domain names in the Latin as well as in the Cyrillic alphabets, you key in an address in the browser:
36%
35%
29%Draws my attention, easy-to-memorize
The use of the domain .РФ appears unusual
Does not evoke any emo-tions
14
What is your impression when you notice Cyrillic domains used in advertising?
13%
45%
36%
6%
emerge as the main domain of the Russian Internetco-exist and expand along with the domain RU not be broadly used Find it difficult to respond
15
In your opinion, in the future .РФ TLD will:
10%
27%
3%16%3
%
6%
35%
Efficiency for advertising and marketing campaigns
Retention – the customer will not forget the site address
Fuelling the growth of the audience of my site
A full match to the corporate address/brand
Variety and wide choice of domain names
Exact match of the domain name to a key search inquiry
The domain.Рф does not have any advan-tages in comparison with other national zones
16
Given the record of practical usage of a Cyrillic name to promote your business on-line, the key plus of the domain .РФ is:
LOGO
Irina Daneliahttp://ccTLD.RU orhttp://кц.рф
17
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