Getting to MVP(Minimum Viable Product)
Traditional Worldcustomer is knownfeatures are knownsolution is known
Traditional World
is not where we live
Most startupsKnow the problem, but not the solution
Many don't even know precisely what
problem they solve
Lean Startups:
LEARN & ADAPT
1. Focus on a simple implementation of your idea
1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users
1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users
Minimum Viable Product
MVPSmallest thing I can do to test my idea?
a prototype shouldn't require big investments
It should be cheap and validate ideas
This Session
From 0 to MVP in 30 minutes
What matters most?
Cost of Innovation
Focus
« Want to increase innovation? Lower the cost of failure »
Joi Ito
AWS enables you to Fail ForwardFail Faster
Fail Cheaper
Product Development
MVP
Time
Sca
le
Innovation & Iteration
MVP
Time
Sca
le
Innovation & Iteration
Time
Sca
le
Started: burbn, location-based mobile app. Photo sharing is just one feature
Now: re-written as photo app. Sold to FB for 1bn
Innovation & Iteration
Time
Sca
le
Started: odeo, site to create & share podcasts
Now: micro-blogging, 500M users, >10Bn valuation
Innovation & Iteration
Time
Sca
le
Started: developed 51 games, none very successful. But then game 52…
Now: raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore
“Timing, perseverance, and ten years of trying will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder
AWS lowers the cost of Innovation
Time
Sca
le
Scenario Small team with initial idea for Mobile app
3 months to get to launchUnknown customer/problem/solution
No cash….
Dev / Test Environment
Time
Sca
le
Average Spend
$0p/m
Alpha Release
Time
Sca
le
Average Spend
$15p/m
Beta Release / MVP
Time
Sca
le
Average Spend
$235p/m
Getting to MVP for $250
Time
Sca
le
Total Spend to MVP
$250$235$15$0
• 3 months dev/test/release • Serving Beta customers• Ready for full production
and scale
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can(Deep insight alert: Developer Time = Money)
FOCUS!
Build apps, not infrastructure
"Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
“Your users around the world don’t care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
AWS OpsWorks
AWS CloudFormation
AWS Elastic Beanstalk
DevOps framework for application
lifecycle management and
automation
Templates to deploy & manage template-driven
provisioning
Automated resource
management – web apps made easy
DIY / On Demand
DIY, on demand resources: EC2,
S3, customer AMI’s, etc.
ControlConvenience
Focus requires Automation
DEMOYour MVP on AWS Elastic Beanstalk
What’s AWS Elastic Beanstalk?
User Application
Application Service
HTTP Service
Language Interpreter
Operating System
Host
We Create the EC2 InstanceYou Focus on Developing Your App
Flexibility to Choose your Stack
We’re going to build this…
Thank Youaws.amazon.com/start-ups
amzn.to/1heA2Ei
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