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A project to establish theLinked Content Coalition
A presentation by Mark Bide, RightscomBrussels 28 September 2011
{A Linked Content Coalition
The legacy of this project
A meta-organisation designed to encourage existing standards organisations to work together to create interoperability and commonality in the area of rights management on the internet
What?
To improve the management of copyright on the internet through the implementation of cross-media standards for rights communication1. Providing better rights information to
partners in the supply chain2. Providing better rights information for
rights users about the rights that they have
3. Facilitating the creation of a voluntary but effective market for automated and semi-automated rights trading
Why?
Registry
Registry
Registry
Registry
Exchange Exchange Exchange
Users
Rightsholders
STANDARDSidentification – description -- messaging
1. Be a collaboration between all parts of the media – this is not an issue for sectoral resolution
2. Be genuinely global in reach – this is not an issue for national or regional resolution
3. Be supportive of any and all business models and business architectures, including free use models (“trading” does not necessarily imply financial transactions)
4. Be flexible in the face of changing consumer, commercial, technical and regulatory environments
5. Be open to participation from all stakeholder communities and equally sensitive to user and rightsholder rights Essential
characteristics 1
6. Be supportive of multiple open channels to market and of the lowest possible barriers to entry for stakeholders of all types
7. Be open and transparent in all its own operations
8. Be supportive of the adoption of, and interoperability with, open and non-proprietary standards and protocols to the extent possible
9. Build on the best existing solutions, not falling prey to “not invented here” attitudes nor allowing the perfect to drive out the good
10. Be a facilitator not a market participantEssential characteristics 2
{An overview of the project proposal
The project itself
Establish a consortium of stakeholders Undertake an initial program of work as the basis
for a Linked Content Coalition Technical and non-technical
Limited duration – 12 months January to December 2013
The Linked Content Coalition to take on the deliverables of the project once the project period is complete
Outline
1. Creators and their representative organisations.2. The copyright industries themselves: we need to
engage with individual companies at CEO level; at public policy level; and at technical level.
3. Consumers and consumer representative organisations
4. The copyright industry trade associations5. Content service providers and technology
providers in the content management sector6. DSPs, digital content intermediaries, rights
management agencies and collecting societies, payment providers, and their trade associations
7. Social media8. The media trade standards community globally9. The wider standards community10. Legislators and policy makers at national,
European and global level
Project stakeholders
Project Assembly
Project Stakeholders
Project Board
Project TeamProject Director &
Work Stream Leaders
Workstream 1Non-technical Deliverables
1.1 Business Case
Workstream 2Technical Deliverables
Workstream 3Project Management
1.2 Governance
2.1 Identification2.2 Semantic interoperability2.3 Iconography
2.4 Messaging and Syntax
3.1 Project Governance
3.2 Communication3.3 Management/Coordination
Workstream 4Optional Demonstrator
Business Case
All sectors are aware of the damage that is being done to their business by the breakdown of copyright on the internet; ultimately, we will all be the poorer for an internet deprived of professionally created high quality content
We need to show all stakeholders that implementation has commercial, economic and societal value
Collating an appropriate evidence base on the potential value of copyright on the internet, as it relates to different sectors of the creative industries; and the cost of implementation of the necessary infrastructure
Relevant to the specific threats and opportunities that the different sectors are facing
Workstream 1Non-technical Deliverables
1.1 Business Case
1.2 Governance
Governance
Long term governance – how will the media standards organisations to work together over the long term?
Light weight but effective Challenging even so because of very
different structures, approaches , expectations, of different sector organisations
Workstream 1Non-technical Deliverables
1.1 Business Case
1.2 Governance
Identification
Unique and persistent identification – of resources, of parties, of agreements – is key to the effective management of copyright
Many existing media resource identifiers (including ISO)
Are all of them appropriate ? Are there gaps?
A set of functional requirements for identifiers against which existing identification schemes can be analysed
Common linking model A gap analysis
Workstream 2Technical Deliverables
2.1 Identification2.2 Semantic interoperability2.3 Iconography
2.4 Messaging and Syntax
Semantic interoperability
Agreement on terminology critical for unambiguous communication
Particularly machine to machine A conceptual data model for rights
communication Drawing on existing standardisation work
Top level semantics Not a comprehensive rights data
dictionary Semantics of resources and of the
relationships between them Functional requirements for tools for
interoperability between different schemes
Not a specific technical solution but rather a set of specifications on which competing technical solutions can be developed
Workstream 2Technical Deliverables
2.1 Identification2.2 Semantic interoperability2.3 Iconography
2.4 Messaging and Syntax
Iconography
Consistent visual approach to presenting rights information to end users
The © of the 21st Century Where is the rights information about
this content? Explore an iconography for
communicating permissions Learning from Creative Commons,
but aimed at commercial licensing Closely co-ordinated with technical
streams – links must be both human and machine resolvable
Workstream 2Technical Deliverables
2.1 Identification2.2 Semantic interoperability2.3 Iconography
2.4 Messaging and Syntax
Messaging and syntax
How is data associated with content objects – eg how can identifiers be best associated with different objects in ways which mean that they can be found and resolved in a consistent way?
How is data presented on the web and in other contexts to make it accessible for machines and people
What message sets are needed to support the different types of use represented by the Use Cases we have identified
To what extent have these already been realised in specific implementations – and who is best placed to fill any gaps?
Workstream 2Technical Deliverables
2.1 Identification2.2 Semantic interoperability2.3 Iconography
2.4 Messaging and Syntax
Project governance
Distinct from long term governance – the management of the project itself
Establishment of Project Assembly, Project Board. Project Team, Work Groups
Project Assembly: all members of the consortium
Project Board: to provide strategic direction and oversight for the project team
Project Team: Project Director and individual Work Stream leaders: responsible for managing the project and accountable for the deliverables
Work Groups for each Work Stream Representatives of consortium members Invited experts
Opening and closing conferences
Workstream 3Project Management
3.1 Project Governance
3.2 Communication3.3 Management/Coordination
Communication
Project website with both open and closed working areas
Regular communication for consortium members and the wider community in the form of email newsletters, a project blog and the appropriate use of social media
Creation of printed and digital marketing collateral
Press releases and PR Conference speaking by members of the
project team and of the Project Board Liaison with many other standards
organisations across the media and beyond
Consistent continuing contact with legislators and regulators at national, European and international level
Workstream 3Project Management
3.1 Project Governance
3.2 Communication3.3 Management/Coordination
Management/Co-ordination
Part time Project Director and Work Stream Leaders
May be seconded as “contributions in kind” from consortium members
Significant time commitment 4 man months for Project Director Average 2 man months for each Work
Stream Leader
Workstream 3Project Management
3.1 Project Governance
3.2 Communication3.3 Management/Coordination
Demonstrator (Optional)
A “proof of concept” – to support all other streams, but particularly the implementation business case
May be difficult for two reasons Budgetary Timing within the 12 month period
(dependencies on other Work Streams)
Workstream 4Optional Demonstrator
Project Assembly
Project Stakeholders
Project Board
Project TeamProject Director &
Work Stream Leaders
Workstream 1Non-technical Deliverables
1.1 Business Case
Workstream 2Technical Deliverables
Workstream 3Project Management
1.2 Governance
2.1 Identification2.2 Semantic interoperability2.3 Iconography
2.4 Messaging and Syntax
3.1 Project Governance
3.2 Communication3.3 Management/Coordination
Workstream 4Optional Demonstrator
Contributors
Mark Bide, Rightscom Graham Bell, EDItEUR Tom Hamilton, CCC Mark Isherwood, GRD Paul Jessop, County Analytics
(RIAA and IFPI) Simon Juden, Pearson Laurie Kaye, Laurence Kaye
Solicitors Carol Owens, Deluxe Francois-Xavier Nuttall, CISAC
Norman Paskin, IDF Ed Pentz, CrossRef Niels Rump, DDEX Nalin Sharma, UK Technology
Strategy Board Madi Solomon, Pearson Michael Steidl, IPTC Rob Wilson, PLUS Coalition Dominic Young, Ytrium (and ACAP)
A meta-organisation designed to encourage existing standards organisations to work together to create interoperability and commonality in the area of rights management on the internet
With appropriate technical and governance structures in place
Steadily advancing implementation of the standards themselves across the different sectors
The Commission and Trade Associations – as well as standards organisations – will play a critical role in encouraging implementation
The project outcome – 2013 onwards
Establish the Consortium to fund and manage the project before the end of the year
Expressions of interest to EPC within the next 6
weeks – by 11 [email protected]
Kick off the project with a Project Assembly meeting in early January 2012
Our next steps
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