2013 Brandon Hall Group, Inc. Mobiles Place in the Learning
Ecosystem David Wentworth, Senior Analyst, Brandon Hall Group 2013
Brandon Hall Group, Inc.
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About Brandon Hall Group A preeminent research based advisory
and analyst firm. Covering topic areas that provide strategic
insights for executives and practitioners that are responsible for
learning, talent, growth and business results within their
organizations. Our focus is on ensuring continuous business
performance. Established in 1992 Nearly 200,000 subscribers Over
10,000 clients globally Memberships and Research Empowering
Excellence in Organizations Research Focus Learning and Development
Talent Management Leadership Development Sales and Marketing
Executive Management Supporting Technology Systems Social Media and
Communications Client-Driven Offerings Research Membership Program
KnowledgeBases Technology Selection Strategy and Planning
Customized Benchmarking Performance Driven Organization Diagnostic
Vertical Market Analysis Workshops Excellence Awards Smartchoice
Certification
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2013 Brandon Hall Group, Inc. What is an Ecosystem? A
complexity of living and non- living organisms, their physical
environment, and all their interrelationships in a particular unit
of space. Britannica A complexity of living and non- living
organisms, their physical environment, and all their
interrelationships in a particular unit of space. Britannica
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2013 Brandon Hall Group, Inc. What is a Learning Ecosystem?
Instructors Devices Content Learners Admins Learners Technology
Platform Devices Designers
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2013 Brandon Hall Group, Inc. Apprentice Centered Teaching
Centered Learner Centered Relationship Centered One to One
Relationships One to ManyMany to ManyCommunity to Many Focus on
Quality of Craft Focus on What Needs Taught Focus on Learners
Needs/Outcomes Focus on Relationships: People, Content, Work Before
1930s1930-1970s1970s-20102010-Beyond
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2013 Brandon Hall Group, Inc. Apprentice Centered Teaching
Centered Learner Centered Relationship Centered Before
1930s1930-1970s1970s-20102010-Beyond Internships, Mentoring,
Coaching Classroom Performance Support & Job Aids Video,
Computer/Internet Learning Blended & Experiential Social
Mobile
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2013 Brandon Hall Group, Inc. Characteristics of Relationship
Centered Learning Proactive orientation (employees take
responsibility for their development and seek out learning with
little or no push from leadership). Automated processes that use
technology to present employees with opportunities to connect to
informal knowledge sources throughout the organization. Each and
every employee is presented opportunities for development based on
personal strengths, weaknesses, job role, or interest from a source
other than their immediate leader. RCL
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2013 Brandon Hall Group, Inc. Use of Mobile for Learning Does
your organization deliver any learning via mobile learning modules
or mobile performance support?
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2013 Brandon Hall Group, Inc. Whos Using Mobile? What
percentage of your organization uses mobile devices to connect to
learning resources?
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2013 Brandon Hall Group, Inc. Use of Emergent Technologies for
Learning How much of your organization's learning is delivered via
the following methods?
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2013 Brandon Hall Group, Inc. Mobile is Growing in Importance
What do you believe should be your organization's THREE MOST
IMPORTANT REQUIREMENTS for its next LMS? 1 Reporting features 40.1%
2 Ability to integrate with other enterprise software 32.7% 3 Ease
of use of the system 27.9% 4 Cost 16.3% 5 Ability of the system to
adapt to changing needs 15.6% 6 Stability and reliability of the
system 15.6% 7 Ability of the system to personalize content 15.6% 8
Mobile learning features 14.3% 9 Features to manage compliance and
certification training 14.3% 10Ability to launch various types of
content 13.6%
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2013 Brandon Hall Group, Inc. Mobile is Now, not Tomorrow 12
Brandon Hall Group, 2013 Definitely a priority23.2% Critical to the
business15.1%
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2013 Brandon Hall Group, Inc. At least 50% of employees already
use their own smartphones/devices to access work- related sites or
information. The MASIE Center
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2013 Brandon Hall Group, Inc. Get Ready to Deploy to Tablets
14
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2013 Brandon Hall Group, Inc. Question How often would you say
that you personally use your mobile device to learn something new?
Daily A few times a week Weekly Monthly Never
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2013 Brandon Hall Group, Inc. Mobile Enables Continuous
Learning
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2013 Brandon Hall Group, Inc. Embedded Learning Contextual Role
Location Development path Small Short videos Quick updates Informal
Everyday Ad hoc Timely Down time Moment of need Social Discussions
Recommendations
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2013 Brandon Hall Group, Inc. Social is Mobile 18
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2013 Brandon Hall Group, Inc. Social is Mobile 19 1.06 billion
active users 618 million mobile users
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2013 Brandon Hall Group, Inc. Social is Mobile 20 200 million
active users 120 million mobile users
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2013 Brandon Hall Group, Inc. Social is Mobile 21
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2013 Brandon Hall Group, Inc. Social is Mobile 22 25% of
YouTubes global watch time is on MOBILE 1 billion plus views per
day
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2013 Brandon Hall Group, Inc. 23 Name one thing you have
learned from watching a YouTube video
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2013 Brandon Hall Group, Inc. You Can Learn Anything 24
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2013 Brandon Hall Group, Inc. Mobile is Different 25
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2013 Brandon Hall Group, Inc. 26
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2013 Brandon Hall Group, Inc. 27 GPS Contextual information
Right time, right place Camera Barcode scanner Image capture
Augmented reality Video Video playback Telepresence Accelerometer
Interactivity ??? Pssst! Its also a phone. Use the features that
make the smartphone unique
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2013 Brandon Hall Group, Inc. 28
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2013 Brandon Hall Group, Inc. Mobile Strengths 29 Search
Contextual Local Communities Quick connections Stay connected
Experts Find experts on the go Be able to reach them! Timeliness
Moment of need Rapid updates
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2013 Brandon Hall Group, Inc. Examples 30
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2013 Brandon Hall Group, Inc. What to Expect 31
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2013 Brandon Hall Group, Inc. Consumer Driven Expectations
Desktop/LaptopTabletsSmartphones Optimized for screen resolutions
Optimize for 7 to 10 inch screens Optimize for 3 to 4.5 inch
screens Optimized for mouse and keyboard Optimized for finger swish
(long) Optimized for finger swish (short) Optimized for audio with
head-phones Optimized for both audio headphones and without
Optimized for high- bandwidths Optimized to run off-lineOptimized
for low- bandwidths Information & link richVisually rich &
socially friendly Simple & social Flash, video, & moreApp
& video Accessing during focused work time Accessing in a
relaxed work environment Accessing on the run
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2013 Brandon Hall Group, Inc. Consumer Driven Learning
Experience Learner RequirementsMobile Design Considerations Easy to
use - intuitiveMirror native environment UIs lists, layers, and big
buttons Learning experience fits to delivery mode Responsive web
design, Application versus HTML5 "Human Interface Guidelines"
Content is accessible no matter what device Im using Bookmarking
Location web accessible Content is accessible in any location or
work environment Cloud storage accessible Online and offline access
options Easy to find and easy to shareCataloging and searching
capabilities Forward, e-mail, tweet, etc. EngagingColors, Textures,
Patterns, Shadows Configurable visuals versus simplicity
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2013 Brandon Hall Group, Inc. How to Start 34
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2013 Brandon Hall Group, Inc. Migration Strategy Identify your
audience What devices are being used? What is the interest level?
Identify which courses/content may need to be retired within the
next 12-24 months. Identify the mobile potential of whats left
Whats most likely to be accessed? Is it short enough? Is it less
complex? Identify what can be deployed in new modalities Break down
content into chunks Upgrading content Think mobile (chunking,
bandwidth) Adding mobile components 35
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2013 Brandon Hall Group, Inc. Best Practices Start small Scope
Pilot projects Targeted audiences Content Smaller chunks Course
highlights Authoring tools: Identify tools that meet your needs
(examples) Claro Articulate Storyline Lectora HotLava Offline
Learning Identify needs Syncing protocols App vs. Browser 36
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2013 Brandon Hall Group, Inc. ask WHY? 37
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2013 Brandon Hall Group, Inc. Because everyone else is doing it
38
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2013 Brandon Hall Group, Inc. The Millennials are coming!
39
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2013 Brandon Hall Group, Inc. Dont get caught in the Cool trap
40
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2013 Brandon Hall Group, Inc. Summary Ask Why? Whats the
business case? Whats the learning challenge? Mobile isnt right for
everything Right content Right audience Right context Start small
and build on success Video is a great place to start Early adoption
will require some change management
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2013 Brandon Hall Group, Inc. Conversation Information E-mail:
[email protected] Twitter: @DavidMWentworth LinkedIn:
David Wentworth Senior Analyst