Download - © 2008 IBM Corporation Strategic Overview Damon Wild UK, Ireland InfoSphere Sales Manager.

© 2008 IBM Corporation

Strategic OverviewDamon WildUK, Ireland InfoSphere Sales Manager

Information Management Software

• Globalization & technology driving commoditization at increasing rate

• Operational efficiency is critical, do more with fewer personnel, drive down internal and external costs, provide maximum returns

• The way to prosper is through top-line growth (new revenue streams, new clients, new markets, new channels)

• The way to growth is through differentiation (create new value for customers, employees, partners, shareholders)

• The path to differentiation is innovation (seizing the most promising growth opportunities)

CEO Study: Innovation and Differentiation

http://www.ibm.com/ibm/ideasfromibm/us/ceo/20080505/index.shtml


Business Impact

Source: Gartner

Tangible

Business Impact

Business Impact

Enterprises have 14 different customer databases on averageEnterprises have 14 different customer databases on average

The cost of a lost or incomplete customer record is $182The cost of a lost or incomplete customer record is $182

66% indicate profitability is negatively impacted by bad customer data66% indicate profitability is negatively impacted by bad customer data

30% of retail item information is incorrect, leading to 3.5% in lost sales30% of retail item information is incorrect, leading to 3.5% in lost sales

One Telco Company reports 90% monthly churnOne Telco Company reports 90% monthly churn

AMEX fined $100M due untimely reportingAMEX fined $100M due untimely reporting


Product Master Data

Asset Master Data

External Data Sources

Across Structured, Semi-Structured and Unstructured Content

Across Transactional, Operational and Analytical Sources

Enterprise Data

Warehouse

Customer Master Data

• Models • Standards• Schemas • Repositories • Search• Business Rules • Classification

Metadata Management and Semantic Reconciliation

Data Services• Data Transformation• Content Integration

• Data Access• Data Quality

• Data Stewardship• Data sourcing

• Data Movement• Data Enrichment

Customer Data Integration

Product Content & Data Management

Business Intelligence Applications

Enterprise Content Management

CustomApplications

External Services

PackageApplications

Business Services Repository

Integrated Composition Technologies

Business Process Composition

Gartner Perspective – Enterprise Information Management

Enterprise Information Management: Getting Value From Information Assets Gartner Business Intelligence Summit 2006 David Newman 6-8 March 2006


The Evolution

TrigoSRD

Ascential

DWL

DataMirror

LAS

Matching, Cleansing, Profiling and Unified Metadata integration

Operational Master Data Management

Global Name Enrichment

Real-Time Change Data Capture

Product Information Management

Entity Resolution and Analysis


The Critical Element is Synergy

“When aiming to optimize costs in data management and integration initiatives, it is critical to know what steps to take and where significant savings can be realized while maintaining success in these projects. In most cases, the cost of implementing the steps will be far outweighed by the savings that can be realized.”

-- Ted Friedman, Vice President and Distinguished Engineer, Gartner


Provided more complete, accurate, timely, portfolio/fund valuations to client facing

portals

How are our customers meetings these challenges

Mergers and acquisitions SAP consolidation

Mergers and acquisitions SAP consolidation

Consolidated billing & metering systems to save £1M per week. Reduced time to deliver by 45%.

Unified to common business process & terms. Reduce dev time & costs by 30% & increased adoption

Synchronized & mastered core product information & introduction

Synchronized & mastered core product information & introduction

£1 million savings per year & increased sales by 3.5%

Optimized traceability & lineage trusted by L.O.B.

Trusted information crisis across Business Objects, Oracle Warehouse, & SAS

Real-time single view international name matching

Real-time single view international name matching

Reduced risk, meet int’l KYC regulations, improve customer identification levels & satisfaction


In ContextReal-time delivery of relevant

information when and where it’s needed

Complete Related information reconciled into a

single and holistic view

Accurate

Complex and disparate data transformed, cleansed and delivered

InsightfulComprehensive information

management to drive new meaning from your data

Leaders Investing to Optimize Information Assets


Business & IT Alignment

• Business Analyst lead design• Framework for quality & governance• Self documentation and program design

Unified Platform Architected to Scale

• Common Metadata platform• E2E lineage and impact traceability• Parallel processing SOA framework• Real-time capture and change

InfoSphere Information ServerInfoSphere Information Server

Full capabilities to deliver Trusted Information


• Mastering Key Operational Information domains: Customer, Account, Product, Location

• Event based with SOA Library with 800 pre- packaged business services

• Maximize time to value based on deployment type and style: registry, transactional, coexistence

• Single ‘golden source’ of customer record

IBM InfoSphere MDM Server

SOA Business Services

Batch Data Integration

User Interfaces

Party Account Product Location

InfoSphere MDM ServerInfoSphere MDM Server

InfoSphere InfoSphere Information Information

ServerServer


• Improve design / copy collaboration, global product introduction, POS price changes, & management across Information domains: Product, Suppliers, Locations

• Unified framework to aggregate and syndicate information across a multi-channel organization

• Foundation for RFID / traceability of; products, parts, incoming / outgoing, discrete, perishables, prescription etc.

IBM InfoSphere MDM Server for PIM

Flexible Data Model Aggregate & Syndicate Data

User Interfaces

Product Suppliers Locations


ServerServer

InfoSphere MDM Server for PIMInfoSphere MDM Server for PIM

InfoSphereInfoSphereMDMMDM

ServerServer


Storage OptimizationStorage OptimizationIncrease warehouse capacity

Performance ManagementPerformance Management Identifies usage patterns and trendsIdentifies usage patterns and trends

Data Retention Data Retention based on usage patterns and data governance

Workload ManagementWorkload Management Optimizes workloads and priorities

ManageManage

AnalyzeAnalyze

Reliable Real-Time DeliveryReliable Real-Time Delivery

InfoSphere Warehouse

• Real-time and decision support warehousing

• Embedded analytics changing the game from historical to predictive analysis

• Embedded data retention and governance

• Performance managed balanced warehouse appliance


ServerServer


ServerServer

InfoSphereInfoSphereMDM ServerMDM Server

For PIMFor PIM

InfoSphere WarehouseInfoSphere Warehouse


• 20-year blue print IP model based on 500+ implementations used by the fortune 250 to SMB

• Designed from business contextual best practices and regulatory requirements down not architecture up

• A key accelerator for business unit or enterprise standardization, process optimization, and SOA

• Can de-risk (re)engineering initiatives by 3 to 18 months


ServerServer


ServerServer

InfoSphereInfoSphereMDM ServerMDM Server

For PIMFor PIM

InfoSphereInfoSphereWarehouseWarehouse

IBM Industry ModelsIBM Industry Models


InfoSphere provides the foundation of trusted information for business intelligence & performance management

• Trusted information to make accurate decisions

• Common business vocabulary and metrics traceability

• Action the combine the value decision and predictive analytics

• Improve Information : Fidelity , Trust , Agility, Business Results

TrustedInformation

InfoSphere and Cognos


• Business As Usual:

• Projects 10x as long with individual tooling

• Unified Platform Benefits:

• Decreased risk by 53%

• Improved business alignment 83%

• Improve time to value by 75%

• Reduce project staffing by 90%

Our Investments realized as YOUR benefit

Source: Customer Case Studies, Industry Analyst Reports