Zypshop - New Mobile Shopping Experience

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A New Mobile Shopping Experience

description

Prepared in partial fulfillment of the requirements for the degree MSIT eBusiness Technology, Carnegie Mellon University

Transcript of Zypshop - New Mobile Shopping Experience

  • 1. A New Mobile Shopping Experience

2. Meet Tom 3. Lifes too short to wait in line 4. Long checkout line Self checkout is difficult 3 4 3 Juggling Papers Customer Problems 5. 3 4 4 Equipment Cost High Processing Cost No targeted advertising Retailer Problems 6. Current 72% With smartphone used devices while shopping in stores. 85% Visit a physical store for groceries at least once a week. 52% Have visited a grocers web or mobile site. Why Now 3 4 6 Consumers 7. + Customer Barcode Scanning + One-Click Checkout + Electronic Receipts + Coupons + Shopping Lists + Recommendations 3 4 5 8. 3 4 7 Shopping Experience InformatioInformatio nn AccessibiliAccessibili tyty InformatioInformatio nn AccessibiliAccessibili tyty GroupGroup ShoppingShopping GroupGroup ShoppingShopping Fast &Fast & ConvenieConvenie ncence Fast &Fast & ConvenieConvenie ncence UsabilityUsabilityUsabilityUsability 9. How it works 1 2 3 Scan Pay Go 10. Demo 11. 4 8 BrandBrand StrengtheStrengthe ningning BrandBrand StrengtheStrengthe ningningCustomerCustomer LoyaltyLoyalty CustomerCustomer LoyaltyLoyalty ReduceReduce OverheadOverhead ReduceReduce OverheadOverhead EffectiveEffective AdvertisinAdvertisin gg EffectiveEffective AdvertisinAdvertisin gg Value - Retailer 12. Q&A 13. Business Perspective A wait of more than four minutes can risk consumer loyalty at a grocery store, a recent study reveals Customer Service > Price > Location (70% rank it as their No.1 priority) A shopper may shop at four stores, if improvements in perceived value can help raise the share of expenditure from that shopper from 30 to 40% at a particular grocery store, sales could increase by one-third. 14. Business Perspective Reduce cart abandonment by 1% Total customers per day, on average 4,000 Average basket size per customer $50 = $730, 000/year* in revenue 15. Walmart QThru Google Wallet 3 4 10 fast shopping ease of shopping self checkout grocery shopping barcode scanning increase sales group shopping shopping list shopping cart store map daily special similar items favorite itemsloyalty card transaction history nearby offer rewards notification e-receipts PIN search change location pharmacy print photo kiosk contact-less payment retail store usability new shopping experience customer acquisition cheap user centric smartphone Competitors 16. What Make us Different 3 4 11 Electronic Receipts and Coupons Group Shopping Cost Effective Solution Grocery Specific