Zühlke on Enterprise Apps @ Apple Developer Stage Zürich
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Transcript of Zühlke on Enterprise Apps @ Apple Developer Stage Zürich
The User Interface of an Emotional Product
« In the case of the Portuguese Automatic with date display, the railway track-style chapter ring, feuille hands and appliquéd Arabic numerals give the dialthe classic appeal of the first Portuguese watches of the 1930s. »(source: iwc.com)
Internal Value Proposition
«The IWC-manufactured51011 calibre integrates all the finest features ever to grace an automaticmovement, such as the highly efficient Pellaton winding system and a seven-day power reserve»(source: iwc.com)
Emotional product
Great display
Appealing design
Integrates smootly withenterprise infrastructure
Automatic testing
Highly efficient UX
Reserve to scale andextend to user needs
Analogy with Enterprise Apps
Apps Need Engineering
Developing the end-to-end Experience with Zühlke
Innovation
Agile User-centered Development
Lifecycle Management
Enterprise App Lifecycle
Step I: Innovation
Innovation
many good ideas
how get them on the road?
Stars to Road
Journey through Swiss Life Story
Step II: Agile User-centered Development
•User Interface•UX Design•User Requirements
Aspects of a Business App
•Back-end Development & Integration
• Testing•Security•Support & Training•Maintenance
App Development
Backend Development
Security Architect
UI Designer, Usability Engineer
Quality / Support
Requirements Engineering
Product Management
The Ideal Team Roles
BusinessArchitect: Andrea Steele Architect, LLC, Photography: Wundr Studio
Lead User: Get Feedback
App Security
Lost Device
Penetration Tests
Sensitive Data
Reputation Loss
Financial Loss
Security Arrangements
(source: wallsafe.com)
Backend Integration
•Scalability•Mobile Access•Performance•Security•Data Synchronization
Best Possible User Experience
Preserve User Happyness
Step III: Lifecycle Management
Manage Feedback
Regular Releases, Improvements & Maintenance
Innovation Continued
New Devices & iOS Updates
Know-how Transfer
Interplay of end-to-end Components
© Zühlke 2013
Define Mobile Enterprise Strategy - Must be a thoughtful process
Mobile Business Goals Business Case Roadmap &
Priorities
Multi- und Cross-Channel
Management
Use Cases, Scenarios &
Hardware Platforms &
Devices
Mobile Application Development
Plattform
Mobile Style Guide & UX Design Expert Resources
Slide 28
http://placeit.breezi.com/
My Swisscom App
SEF App
TV Movie App