Zühlke on Enterprise Apps @ Apple Developer Stage Zürich

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The User Interface of an Emotional Product « In the case of the Portuguese Automatic with date display, the railway track-style chapter ring, feuille hands and appliquéd Arabic numerals give the dial the classic appeal of the first Portuguese watches of the 1930s. » (source: iwc.com)

Transcript of Zühlke on Enterprise Apps @ Apple Developer Stage Zürich

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The User Interface of an Emotional Product

« In the case of the Portuguese Automatic with date display, the railway track-style chapter ring, feuille hands and appliquéd Arabic numerals give the dialthe classic appeal of the first Portuguese watches of the 1930s. »(source: iwc.com)

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Internal Value Proposition

«The IWC-manufactured51011 calibre integrates all the finest features ever to grace an automaticmovement, such as the highly efficient Pellaton winding system and a seven-day power reserve»(source: iwc.com)

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Emotional product

Great display

Appealing design

Integrates smootly withenterprise infrastructure

Automatic testing

Highly efficient UX

Reserve to scale andextend to user needs

Analogy with Enterprise Apps

Apps Need Engineering

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Rainer [email protected]

Oliver [email protected]

Thomas [email protected]

Speakers

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Developing the end-to-end Experience with Zühlke

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Innovation

Agile User-centered Development

Lifecycle Management

Enterprise App Lifecycle

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Step I: Innovation

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Innovation

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many good ideas

how get them on the road?

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Stars to Road

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Journey through Swiss Life Story

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Step II: Agile User-centered Development

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•User Interface•UX Design•User Requirements

Aspects of a Business App

•Back-end Development & Integration

• Testing•Security•Support & Training•Maintenance

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App Development

Backend Development

Security Architect

UI Designer, Usability Engineer

Quality / Support

Requirements Engineering

Product Management

The Ideal Team Roles

BusinessArchitect: Andrea Steele Architect, LLC, Photography: Wundr Studio

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Lead User: Get Feedback

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App Security

Lost Device

Penetration Tests

Sensitive Data

Reputation Loss

Financial Loss

Security Arrangements

(source: wallsafe.com)

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Backend Integration

•Scalability•Mobile Access•Performance•Security•Data Synchronization

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Best Possible User Experience

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Preserve User Happyness

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Step III: Lifecycle Management

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Manage Feedback

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Regular Releases, Improvements & Maintenance

Innovation Continued

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New Devices & iOS Updates

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Know-how Transfer

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Interplay of end-to-end Components

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© Zühlke 2013

Define Mobile Enterprise Strategy - Must be a thoughtful process

Mobile Business Goals Business Case Roadmap &

Priorities

Multi- und Cross-Channel

Management

Use Cases, Scenarios &

Hardware Platforms &

Devices

Mobile Application Development

Plattform

Mobile Style Guide & UX Design Expert Resources

Slide 28

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http://placeit.breezi.com/

My Swisscom App

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SEF App

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TV Movie App

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Rainer [email protected]

Oliver [email protected]

Thomas [email protected]

Thank you very much