Welcome

Property & Web 2.0 panel session

Hosted by Zoomf.com

Cheap accessible technology that works

Explosion in user participation and creativity

Software as components

The long tail

Making the most of the opportunity

The long tail is all about search – excel at it

Give up trying to guard content – it’s too late

Align yourselves with innovators - or you’ll get left behind

Keep an eye on multi-channel – mobile and TV and the web are converging

Position yourselves as trusted partners to consumers - this will be hard