Zone Lecture, October 14th 2010, How to Get to No1 in Google
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Getting to No 1 in Google and making money with the internet
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David Sprake's October 14th Zone Lecture, how to get to No 1 in Google.
Transcript of Zone Lecture, October 14th 2010, How to Get to No1 in Google
Getting to No 1 in Google and making money with the internet
A must for any website....
Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you)
A large number of people must want what you offer.
Ownership is everything.
The Internet
Stuff worth looking at
Ways to make money from the internet
Clean vs Dirty
Clean
Advertising - Google ad sense, (automated) Example of Ad sense adverts
How much is a click worth ? The rewards of Adsense)
Advertising subscriptions
Dirty
Sell a product or service online, You have to handle the product, Ship it, and deal with any problems
Drop Shipping
Works best with niche products that can be easily sent in the post.
Mining for money?
Deciding which business to go into is like choosing where to “mine” money from.
How much coal is here= Size of the market How easy is it to get= Ease of extraction?
Choose the right Mine
Which sector?
Is it better to own a small fish in a growing pond than a large one in a drying one.
Go for a new growing market rather than a maturing one
Scalability
How easy would it be to make £1 million from 1 person?
Make 1p from 1 person ?
Automation to 10 million people......
Google results explained
SEOSEM
Why Google ?
September 2010
Which Keywords to optimise for?
Very important to get right!
http://www.keywordeye.co.uk/
Google Ad-words tool
The Long Tail
Competition
How does Google sort…..
212,000,000 Websites with an iPod theme in order from 1 to 205,000,000
On/ off page optimisation
On page 15- 30 %
Off page 70- 85%
On Page optimisation
“Title tag”, “URL”.“Meta description”
Other considerations
1. The keywords you want to rank for in the page body (headings and text)
2. Keywords: bolded, highlighted, underlined.
3. In file names and in alt tags.
4. (keyword density) Don’t over do it!
Off page optimisation
Links from other
websites
Just how important are anchor text in links?
Where can you get links from?
Social media
Your Website
Blogs Directories
Submitting Articles
Other Websites
Product Reviews
Paid links
Bad… and Good website links
Bad Links Good links (need Lots)
Your Site
High page rank (PR) websites
Trusted sites (.gov, .ac, bbc, wikiBanned Google sites
Sites in “bad neighbourhoods
Link from sites with 1000s of links Will the link be useful to your customers?
Link is Diluted
Some other important factors Google looks at
The age of the website.The Google sand box.The Google 950 penalty.The way the website grows over time.What works today might not work
tomorrow.The Google supplemental index.Duplicate content.(there are over 200 in total!)
The top website(s) MUST be getting it exactly 100% correct
Copy their strategy!
White hat or Black hat ?
Social media
How big is social media?
Promote Your Business Social media
Listen, Engage, ParticipateDirect to your website
Some advice ....
Choose ONE businessAn Idea is nothing without execution.The first steps are the hardest/ momentumDon't give up- but recognise when something
isn't working -Drop it -Quickly
Getting Started/ growing
Be willing to fail, don't be scared of failing and moving on.
Listen to lots of peoples advice- and then make your own mind up- do not care what your neighbours think.
Treat it as a game. You will have to sacrifice time and money.
Last word- Luck
The more you practice and the harder you sweat....... The luckier you get.
If you have a business in something you have a passion for and like doing, you will attract luck, important people in that field, and investment.
