Zoetic keynote: Transmedia SF
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Transcript of Zoetic keynote: Transmedia SF
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Social Network Storytelling
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Justin Oliphant
* obligatory shot of me “directing”
Filmmaker
Photographer
Editor
Storyteller
enjoy watching roller
derby and baseball
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Personal Projects
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Worked at ImageMovers Digital
2007-2010
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How far can social media networking take me and can I use it to tell a story?
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How far can my social network take me?
• Travel from place to place based on friends and friends of friends suggestions
• Places I would go in a city were based on suggestions by friends
• Things I ate and experienced were based on what was my hosts favorites were
• Say “yes”
Guidelines:
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Typical interaction
Current city status changes
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Typical interaction
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So how far can my social network take me?
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Feb 2010 - Aug 2010
6 months, over 50 cities
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Met over 80 hosts and personal guides.
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Can social networking tell a story?
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Storytelling Tools
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•Each tool had pros and cons and were good at telling different aspects of the story.•The audience would fill the missing parts not updated.
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So can social networking tell a story?
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Success with Friend of a Friend Project
• Social networks connect users to the story and characters closely.
• Finding the right tools can help tell the story.
• Marketing tool was your storytelling tool.
• Characters can be tied to real people and places.
• Ended due to FoaF Project more of a documentary, but I wanted to create a fictional worlds.
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San Francisco became my home baseand I immediately began work on taking the
lessons learned into my next project.
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Zoetic LabsSunday, February 12, 12
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Zoetic Structure
• Take lessons learned from FoaF.
• Theme based storytelling.
• Let the audience experience the magic first hand.
• Engage the potential audience more thoroughly than traditional/passive media
• Create story and touch points to be released over time.
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BasicStoryline
• Modern day, 2012
• Prof. Henry Lightman asked to figure out if the world is going to end and if so how.
• He and his wife create 3 little robot travelers to document the best things in life (just in case the world does end)
• Henry is also dealing with his wife being terminally ill
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Zoetic Guideline 1: FoaF Lessons
• Use social networks to connect users to the story and characters closely.
• Utilize specific tools available for the right story points.
• Use the storytelling platform to market the project.
• Tie characters to real people and places.
• Create a rich fictional world.
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Tools for the Characters
• Google+
• Tumblr
• Youtube
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Zoetic Guideline 2:What’s the theme?
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Theme Based Storytelling
“Discovering the Best of Human Life”
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Zoetic Guideline 3:First hand magic
Give people outside the story the choice to be the hero
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“Help me Obi-wan Kenobi”
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Thadeus
SF
Los Angeles, CANew York, NY
Shewsbury, MA
facebook.com/ThadeusBotmanSunday, February 12, 12
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Hubert
Vancouver, BC
Carson City, NV
Sausalito, CA
SF
facebook.com/HubertBotmanSunday, February 12, 12
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Nova
SF
San Francisco, CA
Boston, MA
Charlotte, NC
Austin, TX
facebook.com/NovaBotmanSunday, February 12, 12
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Zoetic Guideline 4:Engaging the Audience
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Design a little traveler robot
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#Zoetic“Discovering the
Best of Human Life”
Twitter.com/ZoeticLabs
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Zoetic Guideline 5:Releasing story and touch
points over time
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Time
• Develop a strong foundation
• Get the story going
• Build on top of the foundation over time by adding more features that enhance the theme
• Grow the community
• Story and features are released over the course of 1 year
It’s an advantage
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Next few monthsfor Zoetic Labs
• Henry’s Story Progresses
• Printable Robots
• Creating Camera App
• Reveal of Emily’s story
• Youtube Channel
• Quarterly Ebook - Curation
• Continued travels
• A few surprises...
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Complexity is a Beautiful thing
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Special Thanks
• Paul Garber
• Fon Davis
• Allison Murphy
• Fonco Creative
• Maya Zuckerman
• All the hosts
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Transmedia SF
Hope to see collaborationeducation and development of
new stories in the Bay Area.
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@ZoeticLabs
ZoeticLabs.com
facebook.com/ZoeticLabsSunday, February 12, 12