Zirra Analysis Report  

 

  

 

 

  

Methodology The Zirra Analysis Report is synthesized from many inputs, most notably the wisdom of the crowd,

the output of aggregation and data collection technology, and the ratings and metrics produced by

our proprietary algorithms. The report is built on external and public information on a company, and

provides insights and conclusions obtained from that information. None of the opinions or insights

belong to any Zirra employees. All of them are grounded in the integration of a variety of sources.

Some statements may sound opinionated, but these are the composite of relevant inputs and crowd

opinions, vetted against similar historical situations of comparable companies.

Fact We use no inside information. Information offered in the report that is usually non-public by nature,

such as revenue figures, trade secrets, share structures and others, may be missing or somewhat

inaccurate in the report. In some cases, such as with valuations, the numbers are generated by our

algorithmic models. We do get help from industry experts. We factor their opinions into the

algorithm as well as into the qualitative sections. Experts that speak on the record are usually

accessible for further questions. Some experts choose to stay anonymous, and in these cases we can

provide detailed logs of their contributions (that still maintain their anonymity). Mathematical

figures such as ratings and valuations are based on our proprietary algorithms. The intended

purpose is as a benchmark for your own process; we cannot “prove” validity of these outputs. In

addition, we provide a lot of raw collected data. This is what our aggregation and collection

technology has gathered and flagged as important for the company in question. We provide it as the

factual basis for the synthesized statements in the report, and for you to do further analysis on if you

wish. Finally, we do not recommend whether or not to invest. Our duty is to help you perform your

job better. We pride ourselves on bringing transparency to our customers. Similarly, we encourage

you to always be transparent, open, and candid with us.

Key Benefits ● A timeline overview depicting a company’s evolution, enabling a reader to get to know the

respective company in a snapshot view.

● Leading questions you should ask the company. Most of these questions are derived by us

asking experts for the questions they themselves ask.

● Similarly derived, key insights into possible risks & success factors.

 

 

Executive Summary

Overall Key Points:

● Yotpo has done tremendously well and has been recognized as a leading player in a rapidly increasing market of eCommerce driven content marketing. Yotpo’s product suite is recognized and accepted by a growing number of Enterprise as well as Small / Medium customers and their review base has reached critical mass.

● Recent signals suggest Yotpo is in the process of a major financial round. Yotpo is poised for explosive growth based on existing KPIs. However, the success may overlook some hidden, yet very substantial risks Yotpo is facing.

● The major risk is market commoditization, resulting from a growing array of features bundled with eCommerce platforms and cheaper & simpler review apps.

● A second major risk is a result of hype turning to realization by the entire ecosystem, more specifically by first adopting layer of veteran customers. While the well attended / educated customers operate review based content marketing very well, many others do not fully enjoy the expected benefits. This may result in growing difficulties for the providers in general, including Yotpo, in the coming years. Given comparable leaders in comparable spaces, we expect Yotpo to feel growing customer friction during the next 1-2 years.

● A third risk is with onboarding experience of customers, a process that requires more resources than initially expected by the customer and creates an expectation gap. It is critical for customer success and operating margins are likely to be consumed by customer attention in order to sustain market position.

● This suggests a possible near term situation of capped growth, with mass market alternatives being consumed by cheaper and simpler competitors, and with high end customers demanding better performance and closer attention. A shift in strategy, strategic partnerships, or M&A may become necessary in 1-2 years.

● The overall conclusion of this report is that Yotpo is in a great position to fuel itself with further funding that could lead to a big return for the investors within 1-2 years. Yotpo is in need and position for new business pioneering and existing shareholders should consider selling their shares, if that is an option within the next funding round.

 

Our data analysis has demonstrated the following key points:

● Over 100,000 businesses rely on Yotpo’s platform to drive customer retention and new customer acquisition.

● More than 140 million shoppers interact with Yotpo’s review system per month.

● Yotpo’s platform has helped business increase their user generated content, which has increased sales as much as 76% for some customers.

Our experts have provided the following key insights:

● Yotpo’s CEO is an extremely intelligent businessman and a strong leader.

● From a product standpoint, Yotpo has been executing very well.

● Yotpo’s growth stems from great leadership and tactful positioning within the rapidly growing eCommerce market market.

● There is massive competition from cheaper and simpler sources.

● Yotpo must improve the onboarding experience to attract and retain customers. There have been some negative reviews associated with the process

● Yotpo is beneficial for the bullish eCommerce market, but user generated feedback may be counterproductive when it comes to scrutiny.

● The product may be an overkill for a significant proportion of the current market but can be a tremendous asset for customers that commit themselves to operating it.

Our ecosystem survey has provided the following key insights:

● Yotpo is growing rapidly, but market potential is still limited as over half of the respondents think Yotpo is useful but not necessary.

● The biggest challenge is getting users to generate content, such as writing reviews and sharing photos.

● About 25% of respondents think Yotpo is very helpful. However, over 70% of respondents do not think Yotpo can help them overcome the inherent challenge of getting users to generate good and reliable content.

● The most useful features from Yotpo’s premium service are User Generated Photos and Full Social Integration.

 

Success of the investment will depend on the following factors:

● Can Yotpo provide return on investments for most of their customers and not just the premium customers who truly commit themselves to operating the product.

● Yotpo must stay ahead of the curve and succeed at keeping a premium position with respect to the heavily commoditized review market, more specifically with alternatives offered by simpler and cheaper eCommerce platforms.

● Can Yotpo increase the return on investment from businesses that integrate their suite of products. Because ecommerce is booming right now, return on investment is generally overhyped, with little return on the back-end.

● Yotpo must stay ahead of the competition from a product standpoint, and keep rolling out new features that will engage more consumers.

● Yotpo needs to close the gap between case studies of successful customers and actual results achieved from the peripheral customers.

 

Company Details  

Founded 2011

HQ New York City, New York, United States

Founders Tomer Tagrin, Omri Cohen

Employees 143 on Linkedin (90 in Israel and 53 in the U.S. )

Total Equity Funding $50M

Investors 2B Angels, Access Industries, Bessemer Venture Parters, Blumberg Capital, ClalTech, Gandyr Group, Innovation Endeavors, Magna Ventures, Marker, Oliver Jung, PLUS Ventures, Rhodium, Vintage Investment Partners, Zohar Gilon

Product Description

A software platform that generates product reviews and social reviews on the customer’s website. Yotpo automatically provides Mail After Purchase (MAP) to consumers, asking for a review of the item as well as to share the purchase and review on social sites.

Product Stage Optimization

Business Model Subscriptions, SaaS, B2B

Makes Money By

Charging customers a monthly/annual subscription for use of their platform that generates social reviews for e-commerce websites and products.

Revenue Unknown

Geographical Market Worldwide

Specialities Content Marketing, Product Ratings & Reviews, User Generated Content, On-Site Conversion, Customer Retention

             

 

Company Evolution The following graphic is a visual representation of Yotpo’s journey, marking important events such as

their founding, completion of funding rounds, important news mentions, important partnerships,

and more. For further details, see the Company Evolution Appendix A at the end of the report.

See Full-Sized Timeline Company Evolution

 

Investment History Yotpo has gone through six previous investment rounds...

 

Key Insights

Situation Analysis Yotpo is seeking to solve the fact that most customers do not write reviews of items they purchase online, and many existing reviews are of low quality or questionable authenticity. This lack of quality reviews for products diminishes sales for online retailers. Yotpo has some of the best products and features on the market, but they are not currently being enjoyed to the fullest extent. Some customers are missing out on the full range of benefits that Yotpo offers.

● Yotpo is used by more than 100,000 businesses to serve over 140 million monthly shoppers.

● Yotpo claims that user generated reviews can increase sales by up to 76%.

● The relationship between brand and a customer tends to be more mobile and social, which makes it difficult for companies to market themselves.

● Yotpo offers businesses a solution to overcome the noise and gain the customer’s trust.

● The main features of Yotpo are data-driven automatic mail after purchase, customizable review request emails, one-step review submission, mobile compatibility, reviews labeled with verification, community Q&A about products.

Product Yotpo provides a platform for user generated product and content reviews, as well as analytics tools to help measure and rank reviews from eCommerce sites. Yotpo can generate user profiles and review statistics to help potential customers understand who the reviewers are with links to social profiles for the reviewer and company. Yotpo offers businesses with the solution to overcome the noise and gain the trust of the customer.

● The Yotpo platform gives eCommerce sites the ability to increase their chances of obtaining user generated content.

● A suite of tools helps customers turn the user generated content into adequate traffic back to the site.

● Clients can get the basic Yotpo package from $399 per month, billed annually.

● Clients get the premium Yotpo package from $699 per month, billed annually.

● Yotpo also offers custom plans for their clients.

 

 

Market Landscape Since 2011, there has been a boom in the content marketing industry. Currently there are multiple competitors that can be grouped the following way:

● Large/Enterprise

○ Bazaarvoice (NASDAQ: BV) went public in 2012, and acquired PowerReviews soon after.

○ TrustPilot has over 500 employees, and has raised $116.9M from Index Ventures, and Draper Fisher

Jurvetson, among others.

● Main ○ Feefo is a Google Licensed Content Partner meaning that Google Seller reviews are delivered into

search results and ads.

○ Reevoo is ISO certified, was featured in the Tech Track 100, and the Everline Future 50.

○ eKomi received the CeBIT Innovation Award by Fraunhofer Institute, and the Best of 2013 Innovation

Award IT.

● Indirect/Peripheral ○ Yelp makes money by selling ads to local businesses on the website.

○ Magento is trusted by over 250,000 business worldwide.

○ TurnTo Networks provides insights for optimizing customer acquisition, activation, retention,

revenue, and referrals.

 

Other Strengths & Opportunities

Yotpo has acquired strong partners including GoDaddy, Volution, QuartSoft, Guidance, Pixafy, and RedStage.

In the past year Yotpo has shown important growth indicators, including a doubling of staff and building its newest headquarters.

Yotpo’s product suite is generally regarded as genuinely superb, Yotpo offers features that are engaging and well-packaged.

Yotpo’s CEO is a great leader and has the company well positioned for success, as evident by the growth that Yotpo has seen over the past two years.

Other Possible Risks

Yotpo’s review system requires personal information that the user may not be willing to (or unknowingly will) share, leading to potential privacy infringement.

According to customer reviews, product or service may have a problem, deficiency or incompatibility with core needs. Due to the plugin nature of Yotpo’s service, some customers have complained that the reviews are not included in search engine indexing of E-commerce websites that use it.

Established competitors already dominating the market. Yotpo is not in a leading position and, as market conditions indicate, may find it difficult to get there.

There is also competition from cheaper and alternative sources. This stems from the fact that customers do not take full advantage of all the benefits that Yotpo offers.

            

 

 

Workforce DNA Analysis

Yotpo Employee Count: 143* (*Some employees are classified in multiple departments)

*Based on data from LinkedIn. 

This is a visual representation of the employees at Yotpo, their functions, and geographical locations.

 

*Based on data from LinkedIn.  

This is a visual representation of the geographical distribution of the Sales Team at Yotpo. 

 

            

 

Management Team

Tomer Tagrin

Co-Founder & CEO

Omri Cohen

Co-Founder & CTO

Rotem Landa

CFO

Formerly: Senior Manager at PwC Israel

Avi Zrachya

VP R&D

Formerly: VP R&D at SimilarWeb

Director of Server Development at SimilarWeb

Director of R&D and Operations at ICQ

Tom Rotem

VP Sales & US GM

Formerly: VP Business Development

and US Operations at Yotpo Senior Manager at Burger King

Corporation Corporate Development at Bunge

Omer Cnaani

VP Product & Marketing

Formerly: Growth Ninja at Yotpo

Product Manager at Clear Applications

Miguel Lopez

VP Client Services

Formerly: VP Client Services at G/O

Digital Managing Director at Storynamics VP Advanced Customer Support at

GoDaddy.com

 

Insights Company Ratings All ratings are on a scale of 1 to 10, and are based on various parameters which reflect the company’s performance relative to other companies, using guidelines based on general trends in company trajectories derived from an inclusive company database.

Category Scores

  

Market

The Market rating pertains to the company’s existing and potential market, based on indicators of the extent and trajectory of its customer base, as well as of the company’s competitive position.

Product

The Product rating pertains to the company’s product, service, or solution, based on indicators of the stage of its development, intellectual property, user base and adoption.

Vision 

The Vision rating pertains to the company’s overall or long-term vision, based on indicators of the mass appeal of its offering and related market trends, as well as of its product development.

Team

The Team rating pertains to the company’s founding or lead team, based on indicators of the team members’ experience and expertise, as well as of the management of the company’s growth and development.

Execution

The Execution rating pertains to the company’s execution of its vision or mission, based on indicators of its growth and development, as well as of its user base and adoption.

Momentum

The Momentum rating pertains to the company’s gained momentum, based on indicators of its growth and market trajectory as well as user adoption.

 

 

Benchmarked Metrics

Benchmarked Valuation

$220M-$260M Benchmarked Exit Valuation

$300M-$350M

Exit Window Opportunity

1-2 Years Exit Probability

50-60%

 

Benchmark Metrics Explained The estimations of current valuation, funding needs, chances of ROI, time to ROI, and value at ROI, are based on obvious data such as the company’s funding, size, and age, modified by the ratings and comprised parameters to reflect its relative performance.  

 

Competitive Set Web Traffic Analysis  

**Data is from Mar. 2016 - May 2016

Monthly Visits (All visits, non-unique)

Traffic Share By Country

Total Referral Visits Total Social Referrals & Top Referring Social Pages

 

Mar. - 1.49M Apr. - 1.36M May - 1.35M

U.S. - 39.14% Israel - 9.52%

UK - 6.86% Australia - 4.25%

Spain - 3.87%

~570,000 from 1,126 referring websites

40,000 (1.85% of desktop Traffic)

Facebook - 61.72% Linkedin - 20.45% Youtube - 6.02% Twitter - 4.92%

 

 ● Yotpo had over 4.2M visits to their site, with an average of 1.4M non-unique visits per month.

52.25% of all traffic to the site was from desktop users, while the remaining 47.75% of traffic came from mobile users. 99.48% of all traffic to the site was organic rather than paid. Referral visits accounted for 26.04% of the total desktop traffic to the site.

 

● Since the company’s founding in 2011, there was a lull in recognition in Google Trends, but

starting in 2013, Yotpo has maintained a steady positive trajectory.

● This graph represent how Google Trends rated Content Marketing, as an industry, from

2011-Present. The trajectory is almost exactly the same as the trajectory of Yotpo.

● This graph shows the flat trajectory of E-Commerce, as an industry, from 2011-Present.

 

Comparative Ratings  

Comparative Rating I

Team 7.9 6.5 6.9 8.9

Market 7.8 6.8 7.5 7.6

Product 8.7 7.1 7.2 8.4

Vision 8.4 6.3 6.3 7.5

Execution 8.6 7.3 7.4 8.6

Momentum 8.1 5.9 6.5 7.5

Overall Average 8.2 6.8 7.2 8.2

   

 

Comparative Rating II

DNA Analysis

Mainland New York City, NY, U.S. Hampshire, UK London, UK Austin, TX, U.S.

Total Funding $50M Unknown $8.81M $19.9M pre IPO

Last Funding 06/2016 N/A 03/2015 Went Public 02/2012

Notable Customers Sears, Staples Expedia, Peninsula Hyundai, Kia, Black & Decker

Microsoft, Johnson & Johnson, Dell, Sharp, Adidas,

Oakley

Number of Employees 51-200 51-200 51-200 501-1000

R&D 23 9 13 168

17% 9% 12% 18%

Sales 31 14 15 261

22% 14% 14% 28%

VP/CXO (Politics)

8 7 8 45

6% 7% 7% 5%

US Based (Proximity)

49 6 0 793

35% 6% 0% 84%

Estimations

Valuation ($M) 220-260 13-17 50-60 N/A

Position Middle Middle Middle Leader

 

According to Linkedin, from Jun. 2014 - Jun. 2016, Yotpo experienced a 191% growth in total employee

count.

This is a representation of the Linkedin employee distribution by percentage in four different

functions. From Q2 2012 - Q2 2016, there was a 14 % increase in Yotpo’s marketing department, while business development and engineering growth was relatively stagnant.

According to Linkedin, from Jun. 2014 - Jun. 2016, there have been 110 new employee hires, 6 of which

have been in Senior Management. 

 

Expert Opinions ES, Former Senior Executive at a global online retail chain and a long term customer of

Yotpo

“I’ve been following Yotpo pretty much since inception. I replaced Bazaarvoice with their solution and

have recommended them to other customers. I have also been aware of their corporate journey. In

general I appreciate Yotpo very much, with a few reservations”

“Tomer [The CEO], is extremely smart with a great vision of the market. He is also a strong leader and

from a product perspective Yotpo has been executing very well”

“Their customer onboarding experience was not very good. There seems to be a huge gap between

the case studies and the actual results achieved. Moreover, the onboarding itself has taken a lot of

internal resources and very little guidance was provided. We found that due to the nature of the

review business onboarding is critical for determining long term success and Yotpo, with their

ambition to productize a problem that requires some service, created negative experience and

results in that sense”

“The overall business return is lower than promised or hyped. eCommerce is so big though, that

adding reviews based apps is becoming a must have. This is why Yotpo has been booming so well as

they have captured leadership of this market very effectively. They have a great sales team and state

of the art features. Business return is determined long after the customer has been acquired”

“Their features deserve a word on their own merit. The Yotpo product suite is genuinely superb. Well

packed, very fine thinking, definitely the best product in the market. The main problem is that many

of the customers do not know how to enjoy 20% of the benefits. This creates competition from

cheaper and simpler alternatives. I find it to be the biggest threat for Yotpo”

“Competition creeps in by two major competitor fronts. The first is native review features that are

offered by eCommerce platforms like Magento. The second is with simple and cheaper apps such as

“how was it”. These will capture, no doubt, the SMB market and leave Yotpo for A-Class, large scale

customers that can devote teams to optimizing the business return on Reviews”

“Yotpo demands a yearly commitment for a product that isn’t close to plug and play. It helps growth

in a bullish market, may become counterproductive when competition catches up”

 

Comparative Survey Methodology We surveyed 121 SMB owners who focus on online marketing, lead generation and sales as a major part of their marketing strategy.

General Impression What is your impression of Yotpo?

  

Over 1/2 of respondents can see how Yotpo can be useful but remain unconvinced of its necessity, while 1/4 express no interest at all. The portion of respondents who express definite

interest is relatively small (about 1/5), suggesting a niche placement.

 

Current Status How satisfied are you with your current social marketing and reviews?

  

Interestingly, nearly 1/2 of respondents say they are only Somewhat satisfied with their current methods for making use of user generated content, while another 10% express dissatisfaction.

The remaining 45% are either Quite or Very satisfied.  

  

  

 

Challenge What is the main technological challenge?

  

The greatest challenge appears to be getting users to generate the desired content, followed by unification of the various channels and platforms.

 

 

  

 

Usefulness How useful do you think a service such as Yotpo can be in overcoming this challenge? 

  

Most respondents are unconvinced that Yotpo can help overcome the inherent challenge of obtaining good and reliable user generated content, or do not see a need for it. But more than a quarter of respondents think that it can be Quite or Very useful in in obtaining, unifying, and

showcasing user generated content.  

 

  

 

 

Appeal - Free Version How interested are you in trying out Yotpo's free version? 

  

Roughly, one quarter of respondents are Quite or Very interested in trying out Yotpo's free version, but overall interest is relatively low. 

 

  

 

Appeal – Premium Version How appealing do you find Yotpo's premium features?

  

The most appealing premium features are the the User Generated Photos and Full Social Integration, while Yotpo Ads and Coupons are less appealing to respondents. 

 

     

 

Questions to Ask Yotpo

Key Question

1. As the review based content marketing space is undergoing commoditization, how

do you plan to maintain your growth & customer base? Specifically, are you planning

on expanding your business to new eCommerce fronts? If so, what are those?

Additional Questions

2. How do you plan on providing or increasing ROI to all customers, not just premium

ones who have committed to operating the product?

3. How do you overcome the inherent problem of getting users to create content and

reviews?

4. What are your plans for staying ahead of competitors in terms of new technology

and new products? Are you more concerned with R&D or sales at this point?

5. What are your plans for closing the gap between the certain case studies of

customers, and results achieved from some of your peripheral customers?

6. Who do you see as your biggest competitor in the space? Are you looking at the

biggest more established companies, or at companies who are more similar in terms

of size and stage?

7. You have enjoyed nice steady growth over the past two years. What are your plans to

keep your upward trajectory in the market?

8. The inherent market risks suggest that an exit may be a better option that focusing

on growth. What, in your mind, is the best option for Yotpo moving forward?

9. Reviews for eCommerce products generate more sales, but do you think a review

system would help or hinder eCommerce businesses in a bearish economy?

         

 

Appendix A - Company Evolution     

Feb. 2011 Yotpo is founded in Tel Aviv, Israel

Apr. 2011 Yotpo raised 800K in seed round funding from 2B Angels and PLUS Ventures ● CEO Tomer Tagrin said the money that was raised went towards expanding

the user base, hiring employees, and positioning the post-beta launch of the product.

● 2B Angels is an Israeli investment firm that focuses on seed and early-stage start-ups.

● PLUS Ventures is an Israeli investment firm that specializes in Israeli related early stage fast growth technology and media ventures.

Aug. 2012 Yotpo and QuartSoft announce a partnership ● QuartSoft is an IT outsourcing company that provides graphic designers and

web and mobile developers to businesses and start-ups for technical assistance and support. QuartSoft has some notable customers including Subway, DVS, and Lakai.

Oct. 2012 Yotpo raised $1.5M in seed round funding ● The round was led by Rhodium and Gandyr Group, with participation from

PLUS Ventures, 2B Angels, Tron Capital, and Zohar Gilon. ● Rhodium is an Israeli private investment firm focusing on high growth

opportunities in digital media, internet, and mobile technologies. ● Gandyr Group is an Israeli investment company that focuses on long-term

investments in Israeli companies within the industrial, technology, real-estate, and services sectors.

● Zohar Gilon is an Israeli investor who has personally invested in over 45 start-ups, 13 of which have made an exit.

TechCrunch reported that Yotpo had 2,000 commerce sites using platform with a rate of 120 sites joining a week

● At this point in time, Yotpo has its platform running on sites like Magneto, Shopify, Bcommerce, Volution, and 3dCart

Nov. 2012 Yotpo partners with Volution ● Volution is an app marketplace is an app marketplace like the Apple App

Store or Google play. The marketplace is currently in beta.

Jan. 2013 Yotpo makes Europas 2013 Shortlist in Best Commerce, Finance or Payments Startup Category

 

The Europas are for early, mid, and late stage technology startups, as well as leading investors and media.

● The other companies on the shortlist are Balluun, Commerce Guys, Dashlane, Freespee, Lyst, Mobino, Nutmeg, Seeders, Tictail, and Toshl.

Mar. 2013 Yotpo hosts Shopify’s first ever meetup in Israel ● The meetup brought together 30 founders, developers, shop owners and

marketers to network and talk about methodologies.

Jan. 2014 Yotpo raised $10.7M in Series A funding ● The round was led by Blumberg Capital with participation from previous

investors PLUS Ventures, 2B Angels, Rhodium, Gandyr Group, Zohar Gilon, and new investors Magna Capital Partners and Oliver Jung.

● Magna Capital Partners is an Israeli private investment firm that invests in companies established in the State of Israel.

● Oliver Jung is an entrepreneur and has invested in and, and been an advisor to companies such as AirBnB, Houzz, and Crowdtilt.

Yotpo claims to serve 30,000 Businesses and over 50 million customers a month

May 2014 Yotpo exhibited at Magento Imagine in Las Vegas USA ● The Magento Imagine Conference brings together eCommerce merchants,

partners, developers, and digital industry experts, from over 40 countries,for networking and collaboration.

● Yotpo unveiled its Premium Package at the exhibit, as well as networked with developers and systems integrators to discuss partnerships.

Jun. 2014 Forbes recognizes Yotpo as one of the “25 Hot Israeli Tech Start-ups” ● The other companies on the list are Zuta Labs, Kaltura, Yevvo,

MyPermissions, Otonomic, GetYou, BillGuard, Optimove, Petbnb, StartApp, Azure PCR, FeeX, Moovit, SciO, Interlude, StoreDot, Tipalti, Telesofia, Hello Doctor, Takipi, Everything.me, Mobile OCT, SundaySky, and FundBox.

Sep. 2014 Yotpo raised an undisclosed amount in Series B funding from ClalTech ● An article from Globes indicated that Len Blavatnik invested “several million

dollars” in Yotpo, but no official amount. ● The article also claims that 65,000 Ecommerce stores are using Yotpo to

handle 78 million consumers each month.

Nov. 2014 Yotpo and GoDaddy announced a partnership ● The partnership now means that all GoDaddy stores will come with Yotpo

built in from the start, allowing store owners to generate reviews from the beginning of their sales.

Jan. 2015 Yotpo expands to North America, beginning in NYC ● Yotpo officially launched their New York office out of a WeWork office space

in the heart of New York City.

 

Mar. 2015 Yotpo moves to its own office space in NYC ● The company moves to a 2,100 sq. foot sublet at 27 W. 24t St.

Jun. 2015 Yotpo raised a $15M Series C round of funding ● The funding round had contributions from 10 investors, including lead

investor Marker LLC with participation from 2B Angels, Access Industries, Blumberg Capital, Gandyr Group, Innovation Endeavors, PLUS Ventures, Rhodium, Vintage Investment Partners, and Zohar Gilon.

● Marker is an Israeli based venture capital fund that helps develop companies from seed and early stage into market leaders.

● Access Industries is a privately held industrial group founded by Len Blavatnik, that provides venture capital for early stage venture, late stage venture and private equity investments in the natural resources and chemicals, media and telecommunications and real estate markets.

● Innovation Endeavors is an early stage venture fund founded by Google chairman Eric Schmidt and Dror Berman that invests in companies that apply cutting edge technology to transform large industries.

Yotpo doubles its NYC office space

● The company signs a lease for a 4,500 sq. foot space at 39 W. 14th St. The office, which will be primary dedicated to a sales team, hopes to house 40 employees by the end of the year.

Yotpo announces the addition of Warren Adelman to their board

● Adelman is the former CEO of GoDaddy. Yotpo has had a partnership with GoDaddy since late 2014.

Yotpo reaches a new level of achievement

● The company reportedly helps more than 100,000 businesses with marketing, 65 percent of them, businesses located within the US.

Yotpo co-founder Omri Cohen presents at the DevCon TLV conference

● DevCon TLV is a large gathering of major players in the technology industry, featuring networking, discussions on factors affecting the industry, guest speakers and entertainment.

Jul. 2015 Yotpo announces partnership with HubSpot ● The partnership is formed in order to build a testimonials integration that

will help a business grow by seamlessly gathering reviews to be used to better engage users and build new lead generation.

Oct. 2015 Yotpo ranked as one of Israel’s “Top 10 Most Promising Startups” ● Globes gives Yotpo the number 8 spot due to their technology as well as

their climbing customer base of over 120,000, including big companies such as GoPro, Sears and Staples.

● Other companies on the list include StoreDot, SimilarWeb, Windward, Playbuzz, FundBox, Zerto, AppsFlyer, Zebra Medical Vision and Breezometer.

 

Feb. 2016 Yotpo appoints Miguel Lopez as VP of Client Services ● Lopez spent five years as GoDaddy’s VP of Customer Care.

Apr. 2016 Yotpo adds Instagram Ads functionality ● Yotpo is currently the only platform of this type to provide this service.

Yotpo is named by Retail Week as “Startup of the Week” Yotpo is named one of the “Top 13 Best Shopify Apps for your Shopify Store” in 2016

● Beeketing Blog lists Yotpo as number 6 on their list because Yotpo helps to optimize Shopify’s SEO with user generated content based on their review-after-purchase model.

● Other companies named on the list include Sweet Tooth, Email Automation, Shoppad, ReCharge, Recurring Orders, Boost Sales, Sufio, PipeMonk, Social Media Stream, Checkout Boost, Lucky Orange and Returns Manager.

May 2016 Yotpo named one of the “50 Most Promising Israeli Startups” ● The 36th place ranking by Calcalist, a leading business publication in Israel,

was given based on Yotpo’s “clever product reviews in eCommerce websites”.

● Other rated companies include IronSource at number 2, SimilarWeb at number 21, Kenshoo at 22, Lightricks in spot 41 and Fortscale at 48.

June 2016 Yotpo raised a $22M Series C round of funding ● The funding round had contributions from 10 investors, including lead

investor Marker LLC with participation from 2B Angels, Access Industries, Bessemer Venture Partners, Blumberg Capital, Innovation Endeavors, PLUS Ventures, Rhodium, Vintage Investment Partners, and Zohar Gilon.

  

              

 

 

 

Appendix B - Founder History

 

Appendix C - Competitor Analysis  

**Data is from Mar. 2016 - May. 2016

Monthly Visits (All visits, non-unique)

Traffic Share By Country

Total Referral Visits Total Social Referrals & Top Referring Social Pages

 

 

Mar. - 1.27M Apr. - 1.35M May - 1.25M

UK - 64.26% U.S. - 11.32%

Australia - 4.07% France 2.11%

Canada - 1.93%

660,000 from 709 referring websites

8,000 (0.34% of desktop traffic)

Facebook - 52.87%

Twitter - 18.95% Linkedin - 18.93%

Youtube 7.4%

 

● feefo.com had over 3.9M non-unique visits to their site, with an average of 1.29M visits per month. 60.05% of all traffic was from desktop users, while the remaining 39.95% was from mobile users. 99.09% of traffic to the site was organic rather than paid. Referral visits accounted for 28.39% of the total desktop traffic to the site.

 

● According to Google Trends, Feefo closely mirrors the trajectory of Yotpo, as well as the Content Marketing graph.

 

**Data is from Mar. 2016 - May. 2016

Monthly Visits (All visits, non-unique)

Traffic Share By Country

Total Referral Visits Total Social Referrals & Top Referring Social Pages

 

 

Mar. - 1.98M Apr. - 2.06M May - 2.12M

UK - 63.14% Greece - 3.72%

Italy 3.58% U.S. - 3.41%

Australia - 2.9%

830,000 from 410 referring websites

10,000 (0.32% of total desktop traffic)

Facebook - 47.28% Youtube - 22.22% Linkedin - 20.35%

Twitter - 6.47%

 

● reevoo.com had over 6.2M visits to their site, with an average of 2.05M non-unique visits per month. 53.43% of the total traffic to the site was from desktop users while the remaining 46.57% was from mobile users. 99.71% of traffic to the site was organic rather than paid. Referral visits accounted for 25.22% of the total desktop traffic to the site.

 

● Google Trends appears to show a gradual negative trajectory of Reevoo since 2011.

                                

 

MEDIA KIT

Yotpo

https://www.yotpo.com/

Who’s Talking about Yotpo

 

 

SYNOPSIS Total News Mentions Found: 50+

Total Press Releases Found: 3

Funding Yotpo Raises An Additional $15M, Adds Former GoDaddy CEO To Board  Len Blavatnik invests in e-commerce co Yotpo

Customers & Partnerships

Why this home improvements retailer is unifying how to handle customer feedback  Yotpo partners with GoDaddy

Appointments & Expansion

Venture Capital Startup Yotpo Hires Former GoDaddy Executive To Lead Upscale Expansion  Israeli company that gathers opinions for e-commerce firms expands in NYC

Recognition The 50 Most Promising Israeli Startups in 2016  25 Hot Israeli Tech Startups

Interviews Yotpo's CEO Shares His Secrets about Customer Feedback and Adding Value  Interview with Yotpo Co-Founder Tomer Tagrin

OTHER MEDIA

Presentations

About

30 Second

Pitch

                           FOLLOWERS                 LIKES               8,897                       13,886

 

                                 Disclaimer: This material has been prepared by Zirra.co Ltd. This document is for information and illustrative purposes only and does not purport to

show actual results. It is not, and should not, be regarded as investment advice or as a recommendation regarding any particular security

or course of action. Opinions expressed herein are current opinions as of the date appearing in this material only and are subject to

change without notice. Reasonable people may disagree about the opinions expressed herein. In the event any of the assumptions used

herein do not prove to be true, results are likely to vary substantially. All investments entail risks. There is no guarantee that investment

strategies will achieve the desired results under all market conditions and each investor should evaluate its ability to invest for the long

term especially during periods of a market downturn. No representation is being made that any account, product, or strategy will, or is

likely to, achieve profits, losses, or results similar to those discussed, if any. This information is provided with the understanding that with

respect to the material provided herein, that you will make your own independent decision with respect to any course of action in

connection herewith and as to whether such course of action is appropriate or proper based on your own judgment, and that you are

capable of understanding and assessing the merits of a course of action. Zirra.co Ltd. does not purport to and does not, in any fashion,

provide broker/dealer, consulting or any related services. You may not rely on the statements contained herein. Zirra.co Ltd.. shall not

have any liability for any damages of any kind whatsoever relating to this material. You should consult your advisors with respect to these

areas. By accepting this material, you acknowledge, understand and accept the foregoing.