Zilino NCDD Tech Tuesday presentation

NCDD Tech TuesdaySeptember 17, 2013

Hello, everyone. Thanks for joining us today! We’ll start with a brief conceptual overview of Zilino followed by a recent case study and live demo. We have plenty of time reserved for discussion. If you have any questions, please raise your hand or post in the chat box.

But first…

We usually hate to do this but since NCDD insisted that today’s presentation be a sales pitch… here ya go! ;-)

* We’re kidding, of course. Pennsylvania residents do not need to apply sales tax.

Chapter 1: Context

Now with the sales pitch out of the way…

Let us tell you a little bit about who we are and what we do.

“GROUP PROCESS IS LIKE BUILDING GREAT PLAYGROUNDS: THE KIDS LOVE IT, ANYTHING IS POSSIBLE, AND EVERYBODY GETS HOME SAFE.”

Unknown source

Unfortunately, it’s not known who spoke these wise words (or maybe it’s just something I made up myself this morning). At any rate, it’s useful because it helps us illustrate how we think about digital engagement.

Intellitics, Inc. ©2013

a) support

Digital Engagement

b) enhance c) extend

Applying information and communications technologies (ICT) to…

… participatory processes.

Duct tape So sparkly! Longest slide EVAR!!

In short, we are looking at technology very broadly (not just “web”) and believe it can play an important role in a variety of contexts and at various stages during a participatory project or program. Especially for those efforts that include conventional in-person components, technology can be applied to “support, enhance and extend” the work you do.

Photo credit:http://www.flickr.com/photos/abbamouse/3618376633/http://www.flickr.com/photos/benimoto/997695079/http://www.flickr.com/photos/mikecogh/5289633299/

Plus, let’s not forget about the many, many ways in which technology is creating entirely new opportunities for engagement today that weren’t even available just a few short years ago. Let that sink in for a moment. The possibilities!

Photo credit:http://www.flickr.com/photos/dingopup/3800498100/http://www.flickr.com/photos/10297122@N00/4604468725/

Got Strategy?

Sure, it’s always oh so tempting to get giddy over the latest gadget, but to us that’s never where the real conversation starts. Like you, we know it’s key to first understand the big picture: What are we trying to accomplish? With whom? In what kind of environment and under which circumstances?

Many factors must be considered, and only a thorough assessment will inform which tools and technologies may be an appropriate choice. Realize that if we were talking to you today about applying Zilino in an actual project context, we normally would have already gone through the exercise of figuring out whether it’s a good fit to begin with.

Photo credit:http://www.flickr.com/photos/35740357@N03/4726884403/

Chapter 2: Zilino

It’s our baby. We’re pretty psyched about it!

A web-based solution for hosting deliberative online forums and other types of well-structured, well-facilitated participatory group processes.

Our current one-sentence product description. What do you think?


In A Nutshell

1. Web-based software

2. Built specifically for dialogue and deliberation

3. Developed for, and with, practitioners

4. Modular = BYO process(supports a broad range of custom engagement scenarios)

The modular toolkit approach is something we gleaned from countless conversations with practitioners, people who do this kind of work for a living. This level of ongoing exchange has been fundamental to our journey so far and it’s a key part of our product strategy.


From Methods To Modules

Large group discussion Small-group dialogue Harvest

Expert panel Exit survey

etc.

Now, how did we end up with modules in the first place? Quite simply, we looked at many of the common group processes and methodologies out there and were able to identify a few common building blocks.



World Café X X X X

Deliberative Polling® X X X X X

National Issues Forum X X X X X

Open Space Technology X X X X

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Not surprisingly, many of the more well-known approaches appear to share certain functions.



World Café X X X X




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Zilino

Zilino provides a growing selection of modules, each of which supports a specific function (or functions) commonly associated with various group processes. Modules can be freely mixed and matched, scheduled and sequenced. This enables practitioners to either emulate their preferred in-person methodology or design a custom experience that best fits their needs and the needs of their participants.



World Café X X X X




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Of course, there are many more functions we hope to translate over time. We like a good challenge.



World Café X X X X




Your custom process

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That’s you and your project right there. Can you see it?


Current ModulesLogbook Facilitator main communications channel

Library Information sharing and learning

Plenary Large-group discussions

Roundtable Small-group dialogue

Work in Zilino is organized around projects, i.e. time-bound, outcome-oriented engagement efforts. We’re starting out with a basic feature set of project blog, project library and two core dialogue modules (for large-group and small-group settings).

We also have some of the other stuff that’s necessary to run social applications (user profiles, email notifications, direct messaging, activity stream yadda yadda).


Future ModulesPulse Polling & surveying Q3/2013

Storybook Long-form content sharing Q3/2013

Includer Improve group diversity Q4/2013

Storm Brainstorming & ideation

Trainer Mini tutorials (microlearning)

Theater Role play

Not a complete list, by any means, just a little taste of what we are currently exploring. Some of our upcoming modules are quite generic (e.g. group ideation) while others are a bit out there (e.g. paired commenting, a root cause analysis game, or support for an “ambassador” program to help participants seek and share input from those community members who can’t join online).

In the end, we’ll see what sticks. We can’t wait to find out how you will apply Zilino and see what processes you will design.

To sum it up, think of Zilino as kind of like a canvas that will—as it grows and matures over time—enable you and your fellow practitioners to create beautiful participation experiences for the people you serve in your organizations and communities.

Photo credit:http://www.flickr.com/photos/pmo/533680927/

Chapter 3: Case Study


First Three Years

• West Virginia Center for Civic Life

• State-wide dialogue on early childhood development

• 30+ in-person events 2012/2013 (NIF format)

• Objective: create equivalent online experience using Zilino

• Kettering Foundation research grant

This is an ongoing project. Round two just completed successfully, and the third and final round is set to take place in the Fall. One of the areas where Zilino will provide strategic value-add for this particular non-profit is the ability to host high-quality citizen deliberations among people from different geographic areas of the state (convening large-scale in-person events is considered cost-prohibitive at this point).

Event Timeline1 2 3 4 5 6 7 8 9

Introductions,issue guide Q&A

Perspective 1

Perspective 2

Start

End

Reflection & closing

Survey

Perspective 3

Day

Invite

General process facilitation

Plenary

Roundtable

Pulse

Logbook

Content repository Library

We’re taking what is usually a 3-hour in-person event and are translating it into a week-long asynchronous online process.

Activity by Userjeafrarogplajkr

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marwatgresbsshealkell

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0 10 20 30 40

# Items

Use

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Participant commentAdmin postAdmin comment

Note: Usernames shortened for privacy purposes, “items” here refer to both posts and comments.

Engagement analytics! This is just one of the areas where we believe online environments can truly shine. Web applications generate lots of data, and we are turning this information into actionable insights to help practitioners manage and optimize their engagement flows. We’ve started to prototype around a first set of metrics and expect the first version of our facilitator dashboard to roll out this Fall. Here are four examples.

First, who is contributing and how much?

Time to Activation

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0 2 4 6 8 10 12 14

Time (in days)

Part

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(act

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Time-to-activation

Second, how long does it take participants to activate, i.e. join the conversation? Our goal with Zilino is to provide visibility into these kinds of dynamics in order to support the work of the facilitators.

Word Count per Day

Note: Numbers do not include word count from content in the Zilino Library module or the project FAQ.

0

1000

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05/28 05/29 05/30 05/31 06/01 06/02 06/03 06/04 06/05 06/06 06/07 06/08 06/09 06/10 06/11 06/12 06/13 06/14 06/15 06/16 06/17

Wor

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Cumulative word countWord count per day

Third, how is activity evolving over time?

Comments by Size

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Size (word count)

Admin commentParticipant comment

Fourth, here’s another way to apply word count metrics. Too many very long posts generally tend to make the conversation difficult to follow. From graphs like this it’s easy to identify and reach out to the “culprits” (we mean, of course, those participants who are most passionate about the issue at hand) and help them improve their online dialogue skills and habits. Everybody wins!

Chapter 4: Demo

Finally! Let’s jump right in…

During the live demo we’ll walk you through the project space used during round 2 of the West Virginia project (http://firstthreeyears2.zilino.com). We’ll also show you how it takes less than 5 minutes to create a new project. Of course, planning and preparing may take quite a bit longer, but you knew that already.

Photo credit:http://www.flickr.com/photos/jocke66/3171422675/in/set-72157594149478018/

Chapter 5: Business

Public participation, community engagement, dialogue and deliberation—whatever you want to call it, it’s usually a very consulting-dependent line of work. These things don’t ever run on autopilot. We’re building Zilino with the keen understanding that the tools still require someone who’s in the driver’s seat, someone skilled in group process. You can hire us, of course, but we don’t want to be the only ones putting this tool to work. Instead, we want other practitioners and consultants to use it and take it to their clients (and then tell us what works and what doesn’t).


Who Can Use It?Organization Role Scenario Participants

Local government

Public engagement specialist

Urban planning, city visioning, participatory budgeting

Citizens, resident, stakeholders

Non-profit Facilitator Strategic planning Members

Corporation Change management consultant

Consensus building Employees

University Educator Teaching D&D Students

Politician, candidate

Campaign staff Policy making Voters, constituents

Civic groups Mediator Community building, conflict resolution

Neighbors, residents, stakeholders

Media organizations

Engagement staff Topic-based dialogues Readers, viewers etc.

While we’re starting out positioned squarely in the civic space (local government and non-profits) we are convinced that the underlying mechanics of online dialogue and deliberation apply across all sectors of society and across an increasingly wide range of public participation, collaborative governance and civic engagement scenarios.


Pricing ModelComponent Cost per seat per

month1

Participant $1

Facilitator $150

Feature set (Zilino Basic) free2

1 Contracts can be month-over-month (billed monthly) or fixed-duration (billed monthly or upfront at discounted rates).2 Our closed beta includes Zilino’s complete feature set.

We wanted to keep this really simple. Zilino pricing consists of three elements: group size, number of facilitators and feature set.


Plans & PricingXS S M L XL

Feature set Zilino BasicZilino BasicZilino BasicZilino BasicZilino Basic

Participants 25 50 100 250 500

Moderators 1 1 2 3 4Cost per month

$175 $200 $400 $700 $1,100

3-month (save 20%) $420 $480 $960 $1,680 $2,640

6-month (save 30%) $735 $840 $1,680 $2,940 $4,620

12-month (save 40%) $1,260 $1,440 $2,880 $5,040 $7,920

For example, let’s say you are a local library and want to host a week-long online dialogue with up to 50 participants and 1 facilitator. The “size S” package is for you. That’ll be a one-time cost of $200.

Or maybe you are in charge of running a 3 months long online consultation with up to 500 stakeholders and a team of 4 facilitators. In that case, you’d be looking at the “size XL” package at $1,100/month before discounts.


Full-Service Package1

XS S M L XL

Feature set Zilino BetaZilino BetaZilino BetaZilino BetaZilino Beta

Participants 25 50 100 250 500

Facilitators Intellitics teamIntellitics teamIntellitics teamIntellitics teamIntellitics teamDuration ca. 5-15 daysca. 5-15 daysca. 5-15 daysca. 5-15 daysca. 5-15 days

Cost $990 $1,900 $2,900 $5,900 $9,900

Cost/seat $40 $38 $29 $24 $20

1 Details pending, numbers aren’t final. Applies only to Zilino online dialogues on mental health (“Creating Community Solutions” initiative). Additional costs may apply.

If you’d like Intellitics to handle everything, we got you covered. Here’s an example of what pricing might look like.

Note: Pricing for this particular full-service package offer isn’t final yet but at least it’s a good enough ballpark number to share it here. Feel free to talk to us if you have special needs that we haven’t addressed here.

Q&A

And with that, let’s turn it over to you!


Keep In Touch

http://blog.zilino.com/newsletter/

+1 (877) 945-4666

Feedback or comments? Email us at [email protected], or head on over to the NCDD blog: http://ncdd.org/12527

Thanks for taking the time today!

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IntelliticsDigital Engagement Solutions

We are open for business! Get in touch if you’d like to learn more about how we can serve your digital engagement needs.

You can email us at [email protected], or just give us a call at +1 (408) 596-2520.

Zilino NCDD Tech Tuesday presentation

Technology

Transcript of Zilino NCDD Tech Tuesday presentation