Zev Kalechofsky Portfolio
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Transcript of Zev Kalechofsky Portfolio
Type Classification and Selection
I. Anatomy of A Character
Typography
II. Clasifications and common uses associated with typefacea. Romanb. Serifc. Sansd. Scripte. Decorativef. Old English
III. Guidlines for Fontsa.b.c.d.
Ascender Line Cap Height Ascender X Height
Descender Line
CounterDescender
Serif
Base Line
X Height
Type should be readible and legible.
The Size of type matters. Don’t use type that is too big or to small.
Type text should be 12 points and smaller.
Display type should be 14 points and larger.
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Identity and Logo Design
Tech
C: 62%M:0%Y: 100%K: 0%
C: 75%M: 67%Y: 68%K: 90%
C: 26%M: 100%Y: 100%K: 30%
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C: 75%M: 67%Y: 68%K: 90%
C: 53%M: 0%Y: 10%K: 0%
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C: 75%M: 67%Y: 68%K: 90%
Client Work
Adobe In Design “Zine Project”In the Zine Project, we had to create a type of magazine called a zine. In the zine, we could essentially put anything we want-ed. The zine had to be a certain amount of pages, but we could
choose any topic we liked and make a magazine type project with information about that topic in it.
Beautiful disaster 3-4
Contents
Survivor talks 5
Explaining natural disasters 7-9
What do you think? 11
Earthquake
Article was written by Henry Spall Pictures was taken byArnold Genthe and Andy Campbell
Mr. Bert L. Smith, Jr., was born in Eureka, Nevada, and was in the Palace Hotel, San Francisco, at the time of the great earthquake of 1906. Now retired, he lives with his wife, Emily, in Santa Rosa,Califonia, 45 miles north of San Francisco. From 1926 to his retirement in 1966, he had various assignments in the �eld of agriculture with such organizations as the U.S. Department of Agriculture agencies and State and Federal farm and water agencies. For 18 years he was involved in activties of the Commmonwealth Club of California and has been a Regent of the University of California.
H.S.: What happened at 5:18 a.m. the next morning? Smith: Well, of course, it was dark at the time. I remember distinctly being awakened by the earthquake - and the shock, the terror of it all. And the efforts of my mother to calm us children as best she could. Then we heard the panic from the room next door where out friends, the George Bartletts, were staying. They couldn't get to their children in an adjoining room because the earthquake had jammed the door shut.
H.S.: What did your family do then? Smith: Well, you must remember that I was a small child at the time, and at that age you don't recall all the minute details. But several distinct memories have stuck in my mind. I recall being dressed on the bottom steps of the magni�cent stairway in the lobby of the hotel. There was fallen plaster from the ceiling all around us, and I couldn't help wondering if the chandeliers were going to fall, too.
H.S.: Did the earthquake have any long-lasting effects on your family? Smith: I don't think my mother ever recovered from the shock of going through something like that. From that day on she always wanted to have a light on at night or a candle with matches. She was never going to be caught in the dark again. She always had a money belt with money in it of course. When you think about it, these were very sensible precautions.
H.S.: What about your father? Smith: My father took it almost routinely. After the ups and downs of the mining business, he was used to commotions. We moved back to Eureka and then to Rhyolite. The next year, 1907, was very bad in mining, and our af�uence was gone. We moved to Tonopah, then to Elko. My father just moved around according to the changing fortunes of the mining ventures in Nevada.
Survivor Interview
Belis Etem’s View on Natural Disasters
5.22.16
“My experience with natural disasters is that it’s important to be ready at all times in life in case one strikes. This involves stocking up on water and canned and dry foods which can be stored somewhere easily accessible. I once took a class on this. I learned that you should always have a pair of shoes under your bed, a �ashlight, and a pair of glasses tied to your bed (if you wear glasses). If an earthquake happens at night, you would then be prepared because earthquakes can shatter windows and you would have extra shoes! And earthquakes knock out lights, and you would have a �ashlight. I also learned that during such a time you have to quickly turn off the gas coming to your house to prevent �res.”
T-Shirt, Hat, and Sticker Designs