Zero To Eight

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    29-Jun-2015
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In the two years since Common Sense Media first reported on media use of 0-to-8 year olds, our latest survey in the series, Zero to Eight: Children’s Media Use in America 2013, shows the media environments and behaviours of young kids have changed. More than ever, they’re growing up mobile. Read More

Transcript of Zero To Eight

  • 1. :31 :10 Methodology: This report is based on a nationally-representative survey of 1,463 parents of children ages 8 and under. The survey was conducted by GfK for Common Sense Media from May 20 - June 12, 2013. Respondents, including an over-sample of African-American and Latino parents, were recruited using probability-based methods of address-based sampling and random-digit dialing. Households that were not already online were provided with a notebook computers and dial-up Internet access for the purpose of participating. The survey was offered in both English and Spanish. The margin of error for the full sample is +/- 3.5 percentage points. The completion rate for the survey was 50%. The results are a highly reliable method of documenting children's media use and how it has changed over the past two years. Smartphones are still the most common device (63%, up from 41%), but tablet ownership is 5 times higher (8% to 40%) than it was in 2011. Zero to Eight Childrens Media Use in America 2013 Growing Up Mobile In the two years since Common Sense Media first reported on the media use of 0- to 8-year-olds, our latest survey in the series, Zero to Eight: Children's Media Use in America 2013, shows the media environments and behaviors of young kids have changed. More than ever, they're growing up mobile. of all kids have access to mobile devices at home. 5x 22% Tech Savvy Toddlers: Now, that's grown to 38% of all kids under 2. In 2011, 10% of kids under 2 had used a mobile device. Common Sense Media 2013. Common Sense Media is committed to helping kids, families, and educators thrive in a world of media and technology. Join us on Facebook or Twitter, and get our free Kids Media App. playing games using apps watching videos watching TV/movies reading books What are kids doing on their mobile devices? 33% 63% 16% 50% 20% 47% 38% 11% 30% 4% 20132011 :10 :04 :06 :09 :12 Despite the move to mobile, TV still dominates kids screen time. Of the nearly two hours of screen time (1:55), 50% is spent in front of TV sets ... but the when and how is changing. Shift in daily screen time, 2011-2013 regularly scheduled programming DVR streamed on demand 68% 18% 11% Traditional screen time is down but mobile screen time is up. 4% Access to mobile media devices has risen among lower-income families, up from 22% to 65% ... but the digital divide between rich and poor persists. In higher-income families*: 63% have tablets 86% have high-speed internet access In lower-income families*: 20% have tablets (up from 2%) 46% have high-speed internet access The digital divide impacts access to educational content, too. TV still rules as the most widely-used platform for educational content (61%), compared to mobile devices (38%), and computers (34%). 20% 63% For a full discussion of the methodology and a copy of the toplines, see the full report at www.commonsense.org/research #0to8 * higher-income is defined as families earning more than $75,000 a year* lower-income is defined as families earning less than $30,000 a year The number of kids who've used mobile devices has nearly doubled since 2011 (38% to 72%). Average daily use of mobile devices has tripled, from 5 to 15 minutes a day. Across ALL families, 54% of higher-income kids use educational content on mobile devices, 38%34% 61% but only 28% of lower-income kids do. Higher-income Lower-incomeIts mainly an issue of access. This gap disappears for computer owners and diminishes for those who own mobile devices. Among kids who own mobile devices, those who sometimes/often use educational content on: 65% 56% 45% 59% 47% 49%