Saving the lives of pregnant women and newborns using ICTs and mobile technologies

died in 2010

PROBLEM: Unacceptably High Maternal & Child Mortality

[source: WHO Maternal and Child Mortality Fact Sheets]

die each day

287,000

800 under the age of 5 died in 2012 6.6 million

PROBLEM: Unacceptably High Maternal Mortality

PROBLEM: Unacceptably High Maternal Mortality

99% Occur in developing countries

> 50% In Sub-Saharan Africa

PROBLEM: Unacceptably High Maternal Mortality

Most of these deaths could have been

prevented

Global project to save the lives of pregnant women, new mothers and their babies through the systematic use of information and communication technologies (ICTs) and mobile health.

SOLUTION:

ZERO MOTHERS DIE A Multistakeholder Public-Private Partnership

Leveraging Mobiles & ICTs

[source: 2012 Information and Communications for Development]

[source: ITU World Telecommunication / ICT Indicators Database]

6.8 billion mobile subscriptions worldwide

Significant growth of mobile subscriptions in the developing world.

PROJECT OBJECTIVES

Reduce maternal and child mortality using mobile technology to deliver the right MNCH information to the right woman at the right time

Accelerate mobile phone ownership and use by vulnerable pregnant women

Education and capacity-building of local health workers using mobile devices preloaded with digital health tools

1

2

3

Zero Mothers Die tackles the MDGs

MOBILE HEALTH for MATERNAL HEALTH

Mobile health initiatives cover a wide range of activities, including:

Mobile health initiatives targeting MDGs 4 and 5 are reaching over 140 million women:

•  data collection •  disease surveillance •  health promotion

•  diagnostic support •  disaster response •  remote patient monitoring

PROJECT COMPONENTS

Mum’s Phone

MumHealth &

Created by BabyCenter and vetted by WHO. Used by 266 organizations in 61 countries. Messages are stage-based and built around key health behaviors and interventions Topics: antenatal care, nutrition, vaccination, PMTCT, infant feeding, oral rehydration, and post-partum family planning.

Locally developed

content +

MAMA evidence-based messages, tailored and

localized by UniversalDoctor

Target Beneficiaries

Pregnant Women & New Mothers 100,000

Local Healthcare Workers

•  Midwives •  Community Nurses •  Local & Frontline Health Workers

GUIDING PRINCIPLES

Sustainability Scalability

Engaging local Ministries, agencies and stakeholders in the project processes. Seeking alignment with the Ministry of Health’s national health priorities. Ensuring integration with local health information management systems. Establishing an inclusive business model to ensure long-term sustainability.

The initial implementation phase will take place in Greater Accra in partnership with the Ministry of Health of Ghana, Office of the First Lady, UNAIDS Ghana country office & other key local partners.

GHANA: 2014: First Implementation Phase

Partnership Opportunities

Mobile Phones for Vulnerable

Pregnant Women

Mobile Devices & Health Apps for

Community Health Workers

Content for Pregnant Women & Capacity-Building of Community Health

Workers

Airtime & SMS for Delivering

Healthcare Information to

Pregnant Women

and more…

For more information & partnership opportunities contact:

Jeannine Lemaire Zero Mothers Die Project Coordinator

Jeannine.Lemaire@zeromothersdie.org

www.zeromothersdie.org

@ZeroMothersDie