Zenoss as Core Element for Video QOS

Video Quality of Service SolutionSOPRIS Technologies

@ davidst02658988 #GALAXZ17

Video streaming has become mainstream

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Customer expectation is to watch whatever they want, whenever they want it, wherever they are, on any device

Understanding consumers’ online viewing habits and interests is key to driving higher engagement. Surprisingly, viewers choose where and how they watch based on one thing only: TV-like quality.

Verizon digital media servicesVideo Streaming Quality Report 2016

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Quality issues have direct impact on engagement

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Conviva survey of video users reinforces the importance of quality • 17% of users will abandon immediately on rebuffing, 59% will wait a short

while, while only 24% will wait as long as it takes• 25% will give up immediately on interruptions, 59% are somewhat patient

and only 17% wait as long as it takes• After a bad viewing experience 62% will give it one or two tries, 18 % keep

trying and 20% abandon forever

There are different thresholds depending on content type and screen

The time taken to resolve issues has a direct relationship with churn

It’s a complex delivery chain between content and screen

ContentScreen

RgW

Portal

Encoder

Live ContentRecorded Advertisements

Repository

Manifest

OS/HW

Application or Browser

Player

Device Stack

ISP DSL / Fiber / Cable Access Network

Backbone Network

CDN

Wireless Access Network

Video / Content Origin

In Home Network

Mobile, device or

Tablet, PC, STB,

DTV

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With a lot of things that can cause problems

Wifi connectionHome LAN

DSL bandwidthCable network issues

Routing and Packet Loss

Wireless Coverage

Cell Capacity and throughput

Device Hardware or Software versions

Player/Coding mismatchWeb portal capacity &

performance

CDN overload

Data Center CapacityMistakes in the manifest

Coding errors

Application or browser issues

Server and Storage

… which impact Quality of Experience: re-buffering, picture quality, interruptions, video start delays, …

RgW

Portal

Encoder


Repository

Manifest

OS/HW


Player

Device Stack


Backbone Network

CDN



In Home Network

Mobile, device or

Tablet, PC, STB,

DTV

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The best way to measure actual Customer Experience is on the device

RgW

Portal

Encoder


Repository

Manifest

OS/HW


Player

Device Stack


Backbone Network

CDN



In Home Network

Mobile, device or

Tablet, PC, STB,

DTV

CLIENT

Analytics PlatformDEFAULT FULLSCREEN MICRO Sc reen Size

JO IN PLAY PAUSE Pla yer Sta te

7000 KPBS 1200 KPBS Ra te

AKAMAI LIMELIGHT AKAMAI Resource

CONTENT [sp orts] AD CONTENT [episod ic d rama] Content

STA

TES

EV

EN

TS

00:00 00:30 01:00 01:30 02:00 02:30 03:00 03:30

END JOIN

START PLAY

FULL SCREEN

RESOURCE SWITCHFrom : Akam aiTo: Lim elight

Bytes: 5.2MB

START ADSource: “ Button”Subjec t: “ Team Stats”

Target: “ Hom eTeam ”

MICRO

SCREEN

END AD

RATE SWITCHFrom : 700 KbpsTo: 1,200 Kbps

RESOURCE SWITCHFrom : Akam aiTo: Lim elight

Bytes: 13.1 MB

END PLAY

START PAUSE

Playout and device data every 30s

Enriched with Meta DataDevice Network Content

Type & Model CDN Asset Name

OS Version Carrier Coding

Player Version Location Genre

Browser or App Network Topology Live Event

… … ….

Insights for Operations, Marketing and EngineeringAnalyze by Device, Content, Network, Geography, …

Quickly diagnose and solve problems

Trigger Alerts when thresholds are crossed

Monitor Live Events

Drill down into individual customer experience

Global or Regional benchmarking reports

Understand which content is being watched

Identify trending network issues impacting QoE

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Gaining Operations InsightsReal-time dashboard with key metrics: sessions, re-buffering ratio, bit rates, video start failures, plays, ..

apply filters using meta data

build custom dashboards

drill down into issues

set up triggersanalyze individual customer experience

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Conviva monitoring alerted NBC operations about a problem with a spike in Video Start Failures (a high cause of abandonment)

The NBC team used Conviva diagnostics to isolate the root cause to being two advertisements, which had typing errors in the content management systems – quickly corrected and the problem solved

Super Bowl on NBC AT&T Direct TV NFL Sunday Ticket

Every Sunday AT&T uses Conviva real-time data to continually balance traffic across their CDNs

Conviva analytics allows them to modify the player manifest to optimize loading across CDN’s to maximize user Quality of Experience

NCAA Basketball Tournament “March Madness” is a major college sports event watched by millions in US

Conviva monitoring detected high Exit Before Video Starts and using Conviva filters issue was quickly isolated to the iPhone player

Triage was done and a fix immediately deployed

Sony Crackle Digital Network

Sony uses Conviva Insights to get audience reach and engagement metrics to optimize decisions on matching players, bit rates, and CDN stream selection to optimize viewer experience with astounding results

• 82% improvement in buffering ratio

• 50% improvement in average bit rate

Solving real problems

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Aggregating data from millions of end user sessions provides insight into what’s really happening in the networkQoE across the network – highlighting issues in a region

Hotspots in the access network .. e.g. identifying cable nodes needing attention

Performance around major events .. e.g. local congestion during the Brazil Olympics

Degradation of a Service Group indicates a capacity issue to be addressed

analyzing Video QoE and Network Topology reveals issues before network thresholds have been crossed

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SOPRIS Video Quality of Service Solution Architecture

RgW

Portal

Encoder


Repository

Manifest

OS/HW


Player

Device Stack


In Home Network

Mobile, device or

Tablet, PC, STB,

DTV


Backbone Network

CDN


A

G

E

N

T

Analytics Platform

Service Dynamics

APM

Data Center Infrastructure& Applications

Operator BSS/OSS

incident management alertingreporting ..

event triggers event triggers

monitoring Network and Data Center

monitoring web portal and applications

Zenoss is the core monitoring dashboard and integration to operator OSS/BSS

appdynamics.com

DATASHEET

AppDynamics Application Performance Management

KEY BENEFITS

– Visualize your entire application, from

browser and mobile app t o backend

database

– Monitor hybrid environments with

Java, .NET, PHP, Node.js, Python and

C++

– Troubleshoot bottlenecks 90% faster

with deep code-level diagnostics

– Automate common f xes with

Application Run Book Automation

– Improve situational awareness and

DevOps collaboration with single pane

of glass for cross-tier monitoring, role

based views, virtual war r oom

“Easy set up, no overhead, and

can be used in production.”

Muthu Shanmugam

Solution Architect, AAA

Ensure end-to-end performance of complex

distributed applications

Distributed web applications often contain frustrating blind spots and

mysterious, recurring problems. Only AppDynamics APM delivers the

simplicity, visibility, and deep diagnostics that Ops and Dev teams require.

The new world of distributed web applications has created a whole new set of

challenges for those tasked with ensuring applicat ion health and performance.

Modern applicat ion architectures, new technologies, and a rapid rate of change

have created a perfect storm of complexity in today’s applicat ions. As a result ,

performance problems surface that are of ten dif cult to identify, diagnose, and f x.

As these applications become increasingly crit ical to the business, it ’s more

important than ever to have a simple yet fast way to monitor, diagnose, and resolve

applicat ion problems before they af ect revenue.

Int roducing AppDynamics APM

The AppDynamics Application Performance Management provides business

transaction-centric management of most complex and distributed applications. The

solution is extremely easy to conf gure and deploy, automatically discovers business

transaction, consumes lit t le production overhead, monitors every line of code, and

dynamically baselines performance to proactively identify and resolve application

performance issues before they impact customers and the business.

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SOPRIS Video Quality of Service Solution

• Unique capability to solve business issues by combining monitoring of the Network, Service and Customer Experience

• End to End visibility without deploying expensive probes

• Rapid solution implementation by SOPRIS Services teams .. Conviva on device agents, Zenoss systems deployment & integration, analytics and data science

• Leveraging Conviva’s deep expertise in streaming video and industry benchmarking

Why did SOPRIS choose Zenoss to be our core platform for Solution Integration?• Open Source centric, new world software

• Scalable & robust architecture required by Tier 1’s

• Support for integration with OSS & other systems

• Unique capabilities of the Service Dynamics Impact Model to learn and map dependencies

• Zenoss dashboards provide a Unified View across a complex service delivery chain

• Large library of integrations easily extensible by adding or configuring Zenpacks for network, data center equipment, and really “anything” else

• Breadth of features and customizability of user interfaces which NoC demands

• Simple Pricing Model

• Excellent technical & commercial partners

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Example: Video Streaming Challenges in Latin America

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Highly competitive market with streaming video rapidly overtaking traditional TV services

• Claro Video, Blim, Sky, Netflix, Totalplay, Cineopolis, HBO, …

Customer churn as high a 3 – 4% as a result of poor Quality of Experience with issues like

• Re-buffering on iOS and web browser, low bit rate, video start failures, interruptions, …

Service Providers lack visibility on what their customers are really experiencing and the tools to diagnose if this is a problem in the network, on the device, local Wifi, content encoding , CDN overload or ….?

SOPRIS Video Assurance Solutions provide the tools to see what customers are experiencing, isolate the cause and take actions – for example

• where and when to invest in expanding CDN• optimizing coding and bit rates to work across devices• fixing problems in the local network

Chivas TV internet OTT PPV

• Popular sports channel formed in 2016 around the Chivas soccer club based in Guadalajara Mexico

• Now available across several OTT services with over 90,000 viewers

• High profile complaints of poor Quality of Experience , but not much information about what’s the real problem and cause

• Becoming a competitive issues across Service Providers .. getting visibility of the customers real experience is key

Customers Challenges and Opportunities

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Similar operational challenges as in US and Rest of World

Variety of monitoring solutions / platforms

High OPEX, non-unified, high MTTR, lots of manual effort to offset lack of automation, … best effort

Lack proactive / preventive abilities, quite reactive

Lacking unified functional monitoring solution – infra, app, service

Lack supporting towards a single network solution e.g. telco migration to virtualization

And, Lack a transformational roadmap – process, people, tools/systems to get out of mode

SOPRIS has brought together key ingredients to enable transformation – leverage the power of open source / innovation, a vibrant ecosystem, expertise, agility - bridging new and legacy worlds

Opportunity to enable operators/enterprises to undertake a transformational change to quality of

service – Consumer and Enterprise.

Software

Orchestration &

Configuration

Monitoring

&

Service Dynamics

Log/Record

Ingest and

Analysis

Incident

Management

Cloud

Operations

Tools

Video

Quality of

Experience

Solutions

SOPRIS Vision for Service Assurance

Encoder

Portal, Interactive Media


RepositoryISP DSL / Fiber / Cable

Access Network

Backbone Network

CDN


RgW

vCPE

Unified Video Service Assurance SolutionReal time, End-to-End (content to device) QoE Measurements to Monitor/Optimize end-user Service Experience.

IT Operations ServicesProcesses, Systems, People/Services (Consult, Design, Build, Deploy, Change Management)

Mobile Network Service Assurance Solution

Fixed Network Service Assurance Solution

Unified Infrastructure Service Assurance Solution and Application Service Assurance Solution

(Data Center, Telco/Legacy, and Cloud/NFV)

⑦ Private Network Service Assurance & Transformation Solutions e.g. SD-WAN

Massive, Big Data Analytics

Unified Dashboard

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www.sopristec.com … come talk with us in the partner showcase

[email protected] [email protected] [email protected]

SOPRIS Technologies inc SOPRIS Technologies de Mexico SA

Zenoss as Core Element for Video QOS

Technology

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