Zeno Seismic Overview
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Transcript of Zeno Seismic Overview
Zeno Seismic
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What is Zeno Seismic?
It’s the next generation of crisis and issues management.
Zeno Seismic is an integrated approach in the most challenging times, drawing on insights from the U.S. administration change, Brexit and today’s highly
charged global environment.
We’ve changed the crisis playbook and taken our experienced crisis strategy and powered it with cutting edge tools – digital engagement, research and
insights-driven methodology.
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The Seismic Integrated Approach: How It Works
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Before the Crisis Managing the AftershockSeismic: In Real-timeWhat companies
should do before a crisis strikes
Actions to take control and change momentum
Steps to recover and restoring confidence
Zeno Seismic
Seismic Strategy Playbook
Analytics Continuum
Accelerated Digital Response
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Advanced Positioning, Preparation, and
Protocols
Social, Web, and Mobile-enabled Readiness
Data-driven Strategy, Validation, and Execution
BEFORE THE CRISIS
THE SEISMIC STRATEGY PLAYBOOKA new online dimension powers our current proactive threat matrix approach and scenario planning.
• Seismic Threat Matrix
• Scenario Planning
• Influencer Alliance Audit
• Trigger Monitoring
• Mock Crisis Drill + Media Training
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SEISMIC: IN REAL-TIME
AN ACCELERATED DIGITAL RESPONSE
Zeno’s digital and social media capabilities come together – from a command center that tracks the conversation and identifies momentum and influences, to the use of earned, owned and paid properties online.
• “Always-on” Global Crisis Team
• Real-time Survey/Polling
• Heat Mapping and Testing Analysis
• Online Content Hub
• Seismic Analytics Dashboard
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MANAGING THE AFTERSHOCK
ANALYTICS CONTINUUMWhat happens on Day 2? Leverage skills and tools that inform the crisis response from the first trigger to the testing of the response content, to stakeholder monitoring and reputation impact assessment.
• Post-incident Analytics
• Contingency Planning
• Stakeholder Communication
• Media Programming (Earned, Owned, and Paid)
• SEO / SEM Strategy
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