Zenith 4.20.14

download Zenith 4.20.14

If you can't read please download the document

  • date post

    30-Oct-2014
  • Category

    Sales

  • view

    136
  • download

    2

Embed Size (px)

description

 

Transcript of Zenith 4.20.14

  • 1. ZENITH MEDIA STRATEGIC PROGRAMMATIC PARTNERSHIP April 2014

2. Modest Activity on CBSi Open Exchange Zenith Media is currently spending approx $140.21 per month with CBSi in the Open Exchange at a $0.42 - $1.69 CPM range Zenith Media: Current Programmatic State 2 Jan-14 Feb-14 Mar-14 3. Untapped Opportunity We feel there is a significant opportunity to gain a competitive advantage via priority look, accessing higher performing, more valuable uniques through CBSis private programmatic channels 3 4. 4 Select Access for Select Partners Entry into CBSi Select Access in our private exchange Gain priority look on top of the CBSi Open Exchange Bid in a private, invite-only marketplace CPM floors Scale in premium, safe environments You are Invited 5. OPPORTUNITY AD SIZES CPM FLOOR CBS Interactive Display RON* 300x250 / 728x90 / 160x600 $5 floor CBS Interactive Mobile Web RON** 300x250 / 300x50 $4 floor Priority look at CBSi inventory with $5 CPM floor: Select Access The Opportunity Snapshot 5 *CBS Interactive Display RON: CBSNews.com, CBS Sports, CBS Sports Fantasy, CBS..com, CBS Sports College Network, Arena Football, CNET, Chow, CNET News, CNET Reviews CNET Download, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Last.fm, Metacritic, Metrolyrics, MaxPreps, MP3.com, mySimon, TechRepublic, TV.com, ZDNet, 24/7 Sports. MLBtraderumors, onGamers **CBS Interactive Mobile Web RON: CBSNews.com, CBS Sports, CNET, Chow, CNET, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Metacritic, Metrolyrics, MaxPreps, TechRepublic, TV.com, ZDNet, 24/7 Sports, CBS.com 6. Preferred Access for Preferred Partners 6 Matching new and premium audience segments and placements with Zenith performance and brand campaigns. All the benefits of CBSi Select Access PLUS First look above Select Access Access to a custom programmatic rate card with premium direct-sold opportunities High-relevance category/contextual placements High-value audience segments Unique segments powered by CBSi first- party data Potential to expand to other custom segments Large format, high-impact Rich Media You are Invited 7. The Opportunity Snapshot and other audience, contextual, or custom placements 7 TYPE BRAND SEGMENT AD SIZES CPM Fixed CPM 20% DISC* Fixed CPM 30% DISC* STANDARD DISPLAY CBS Interactive* CBS Interactive Display RON 300x250/728x90/970x66 $8.55 $6.84 $6 STANDARD MOBILE CBS Interactive** CBS Interactive Mobile Web RON 300x250/ 300x50 $7.15 $5.72 $5 DISPLAY LARGEFORMATS CBS Interactive CBS Interactive Network Half Page 300x600 IAB Half Page 300x600 $12.00 $9.60 $8.40 CBS Interactive CBS Interactive Network Film Strip 300x600 IAB FILM STRIP 300x600 $21.00 $16.80 $14.70 CBS Interactive CBS Interactive Network Portrait 300x1050 IAB PORTRAIT 300x1050 $30.00 $24.00 $21.00 MOBILE RISING STARS CBS Interactive CBS Interactive Network Mobile IAB Pull/ Mobile IAB Slider IAB Pull/ IAB Slider $12 $9.60 $8.40 Custom Programmatic Rate card (Preferred Access): Tap into premium, direct-sold inventory *CBS Interactive Display RON: CBSNews.com, CBS Sports, CBS.com CBS Sports Fantasy, CBS Sports College Network, Arena Football, CNET, Chow, CNET News, CNET Reviews, CNET Download, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Last.fm, Metacritic, Metrolyrics, MaxPreps, MP3.com, mySimon, TechRepublic, TV.com, ZDNet, 24/7 Sports, MLBtraderumors, onGamers **CBS Interactive Mobile Web RON: CBSNews.com, CBS Sports, CNET, Chow, CNET, Comic Vine, Gamespot, GameFAQs, Giant Bomb, Metacritic, Metrolyrics, MaxPreps, TechRepublic, TV.com, ZDNet, 24/7 Sports, CBS.com 8. 8 The Opportunity Snapshot Custom Programmatic Rate card (Preferred Access): Tap into premium, direct-sold Large format Rich Media ad units IAB Half Page 300x600 IAB Film Strip 300x600 IAB Portrait 300x1050 Prominent, eye-catching ad captures user attention. Large 300x1050 canvas can include several highly interactive features and content for both branding & performance campaigns. Five-panel, scrolling creative gives users a multi-stage ad experience. Take users down the stages of the purchase funnel or employ creative, staged storytelling for your brand. Creative palette and large real estate grabs user interest. Format allows for flexible advertiser messaging. Ideal for both branding and performance campaigns. IAB Mobile Pull Ad IAB Mobile Slider Ad Leverage natural device capabilities to express your idea and invite users to interact in a way thats already familiar. Showcase sight, sound, motion and interactivity in this two-component ad that starts with a standard base ad and expands with a user slide or pull action. 9. Quarterly Direct Investment Level Access Level Pricing / Earned discount $XXXX/quarter Select Access $5 floor & priority look $XXXX/quarter Preferred Access 20% discount on custom programmatic rate card $XXXX/quarter Preferred Access 30% discount on custom programmatic rate card Partner Commitment 9 10. CBSi Open Access CBSi Select Access CBSi Preferred Access CPM Floor/Rate Varies $5 CPM Floor Ratecard/Discount Ratecard Invite-only Private Auction No Yes No Invite-only Preferred Deals No No Yes Priority look No Yes, above Open Access Yes, First Look above Select Access RON Contextual/category targeting Audience targeting CBSi First-party data segments Large Formats/IAB Rising Stars 10 Overview 11. 11 Invite-only, priority-look Tap into the traffic you are not currently seeing today in the Open Exchange Find more of your users and unlock better performance via priority-look Premium level offers custom rate card opportunities and unique placements Targeted media with efficiencies of scale that complement direct buys Scalable for both Performance and Brand campaigns Partner Benefits