ZEITHAML_1988_Consumer Perceptions of Price Quality and Value- A Means-End Model and Synthesis of...
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Transcript of ZEITHAML_1988_Consumer Perceptions of Price Quality and Value- A Means-End Model and Synthesis of...
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Consumer Perceptions Of Price, Quality, And Value: A Means-Zeithaml, Valarie A.Journal of Marketing; Jul 1988; 52, 3; ABI/INFORM Globalpg. 2
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