ZEITHAML_1988_Consumer Perceptions of Price Quality and Value- A Means-End Model and Synthesis of...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Consumer Perceptions Of Price, Quality, And Value: A Means- Zeithaml, Valarie A. Journal of Marketing; Jul 1988; 52, 3; ABI/INFORM Global pg. 2

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Consumer Perceptions Of Price, Quality, And Value: A Means-Zeithaml, Valarie A.Journal of Marketing; Jul 1988; 52, 3; ABI/INFORM Globalpg. 2

Transcript of ZEITHAML_1988_Consumer Perceptions of Price Quality and Value- A Means-End Model and Synthesis of...

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Consumer Perceptions Of Price, Quality, And Value: A Means-Zeithaml, Valarie A.Journal of Marketing; Jul 1988; 52, 3; ABI/INFORM Globalpg. 2

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Page 2: ZEITHAML_1988_Consumer Perceptions of Price Quality and Value- A Means-End Model and Synthesis of Evidence

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Page 12: ZEITHAML_1988_Consumer Perceptions of Price Quality and Value- A Means-End Model and Synthesis of Evidence

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