PROJECT REPORT ZEE NEWS 24 GHANTE, CHATTISGARH

Sanjukta Das RoyCOMMUNICATION MANAGEMENT TRAINEE PUBLIC RELATIONS (PR)

SIMC BANGALORE (BATCH 2010-2012)

ORGANIZATION DETAILSZEE 24 GHANTE CHATTISGARH S.B. MULTIMEDIA PRIVATE LIMITED LODHIPARA CHOWK, RAIPUR 492001 (C.G) LANDLINE 0771-4008700

AcknowledgementThey say success is incomplete without thanking all the souls who made it possible. Hence, I take this opportunity to thank my college, Symbiosis Institute of Media & Communication, Bangalore. I earnestly thank my Director, Prof. Maya Chakravarti Vishwanathan for her valuable guidance and motivation throughout the tenure of the project.

I thank ZEE NEWS 24 GHANTE, CHATTISGARH for allowing me to work with them for a period of 1 week. Were it not for the guidance and briefing of MR. ASHOK HARLALKA (GENERAL MANAGER), the project would not have been worth the learning or the experience. His patience and friendly encouragement helped me immensely, to proceed in the right direction.

DECLARATIONThis is to certify that the report titled Project Report: Research for news channel , submitted to Symbiosis Institute of Media & Communication, Bangalore, by Sanjukta Das Roy in partial fulfillment of the requirement for the award of Post Graduate Degree of MBA in Communication Management, is a Bonafide work carried out by me under the supervision and guidance of my Director, Prof. Maya Chakravarti Vishwanathan and Industry Mentor, Mr.Ashok Harlalka. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during 26st September 2011 to 3rd October 2011 for the ZEE NEWS 24 GHANTE, CHATTISGARH.

EXECUTIVE SUMMARYThe official website of the No. 1* news channel of the State of Chhattisgarh. Zee 24 Ghante CG which is based on the core principal of " Sawaal Aapka Hai" has been pioneer in taking the news and making it valuable for the people of Chhattisgarh. May it be male or female, young or old, from higher strata of the society to the low; we are the most preferred news media and enjoy an enviable position of being no.1 in the mind as well among the heart of the common man. The biggest network in the state with 7 bureau offices, we are continuously in search of quality content and bring to you the most updated and most crisp news. With 27 stringers across various strategically located positions, we keep an eye on every specific detail and ensure to take it to you, in most appropriate way. They are the only satellite news channel of the state with visibility in 72 countries which in itself is the accolade to our name. We are available in both DTH and Local platform right from Dish TV, Airtel, Videocon to all the cable networks. They reach every nook and corner of Chhattisgarh and with a dedicated staff of more than 300+ we serve the Population of Chhattisgarh 24 X 7, 365 days a year. The Raipur facility is equipped with two Online Studios for Production of News and other programs Systems. The Studios are fully digital with matching Production facilities with a Newsroom Production System. We have Nine NLD link across the Country for getting the feeds and Live. It was October 1, 2008 (1700 hrs) when Zee News Ltd launched Zee 24 Ghante Chhattisgarh, making total number of channels in its bouquet to 35. Chhattisgarh Chief Minister Raman Singh, popular yoga guru Baba Ramdev and Suresh Goel from Zee group graced the occasion and started the beautiful journey of Zee 24 Ghante CG. And who would have thought that in just 2 years we will reach milestones beyond anybody's expectations. We currently have an enviable Market Share of more than 60% which in itself is the highest among any other regional channels in India. We have the highest number of reporters and stringer networks and reach more than 50 lac viewers of Chhattisgarh. Our Highest reach influencing more than 1.72 Crore of Chhattisgarh population..

Fig. Screenshot of the home page

INTRODUCTION As a student of SIMC, my role towards this project was to d. Stem one was to do a research for the news channel . The research was based on the strategy of finding out the the number of management colleges in Raipur what is the different structure and pattern these institutes follow to meet the requirement of the students. Also the research included the interaction with the students and if they are fully satisfied with the campus and facilities that are provided to them. The result was different for every management institutes. Some students were happy with the structure and the pattern followed by their college, while others management student from other colleges were not satisfied specially with the recruitment process and they felt that as compared to IIM S AND IIT S, the recruitment process is slow and does not help them in proving their worth to the fullest. Some college students were happy with the faculty structure and the teachings they provide with and feel that to have a practical knowledge about the particular field say marketing , operations, finance etc would help them survive in the competitive world in near future while some other colleges feel that the faculty is not teaching them enough of what needs to be taught and this factor will lead them in trouble in getting a job.

Overall , the research showed a mixed response of the students from different management colleges and this research was taken up by Zee News 24 Ghante, Chhattisgarh just to give a brief and clear idea of what the education system in Raipur has been till now and what are the factors that can be improved ad evolved to bring a change in the education society for further development of the state.

Learning s ZEE NEWS 24 GHANTE, CHATTISGARH gave me a chance to work in a team and take responsibility of the work assigned to me. This project taught me a lot and gave me a sense of responsibility one should have towards its state and its college.

CONCLUSIONSA project like working at Zee News expands the knowledge-band of the trainee. This helps the trainee to know the on-ground realities and difficulties faced during research for any news channel.