A sales Consortium

Optmised Resources at Variable cost … rather than …

Passable Resources at FIXED cost.

… is a Sales­driven Catalyst to build and grow the Wealth of participants.

Product Portfolio

Client 1 Client 2 Client 3 Client 10

ATM Consumables

More Resources

Less Resources

Low­Volume High­Volume

Coal­mine Instrumentation Coal

LED Lighting

Liquor Portal Thin Clients

12%

ROI

200%

40%

100%

Quantum ranging from Rs. 10 to 1000 lakhs. US $ 250,000 to 20 million

Home Furniture

Roselle

eCommerce &

Automation

Support Services &

Customer Referral

Brand Development

Entry

Sales Sharing …

Marketing Sales Leads

Management Order

Management After­Market Services

15% 30'% 15% 30% 10%

1 Advisory

2 Business Sync.

3 Staffing

4 Customer Information

5 Product Information

Execution Sharing …

Marketing & Sales

Order Management Execution Support Statutory

10% 10% 60% 8% 12%

1 Consulting

2 Business Sync.

3 Delivery

4 Staffing

5 After­Market Services

People …

1. Casper Abraham 2. Shankar P. 3. TKS Varma 4. Hari Govindan 5. Atul Sharma

o General & Operational Management • Administration, HR, Inventory, Logistics.

o Marketing & Sales Management. o Brand & Product Lifecycle Management. o Sales Administration & Sales Force Monitoring.

o Information & Technology Management o eCommerce Management. o Business Management.

Operations (FOR EACH)

• SEPARATE • Separate Company. (or Division). • Separate Board / Management. • Head for each Business Unit / Profit Centre. • Separate Financial Accounting. • Separate Budget, Revenue & Expenses. • Operational Staff on 24x7x365 availability.

• SHARED • SHARED Management Accounting & Cost­allocations

BEFORE & AFTER approvals. • Higher cost Managers, Leaders, Sales­People, Experts

OR Specialists. • Lead Generation. Deal Closing. Sales Commissions.

Common … A. PHYSICAL

1. Registered address. 2. Business Centre. 3. Statutory. Tax, Duties, Imports, Exports. 4. Statutory. Labour, Factory, Shops & Establishment Acts. 5. Physical Security presence. Manual & Automated.

B. CASH MANAGEMENT 1. Budgeting and Budget administration. 2. Sales & Targets achievement. 3. Expenses allocation & distribution. 4. Resources & Assets Management. 5. MRO (Maintenance, Repairs & Operations). 6. Audit & Risk assessment & Management. 7. Stay & Travel Assistance. (Local and non­Local)

C. MARKETING, SALES, QUALITY & SUPPORT 1. Marketing & Brand Building. 2. Promotions & Public Relations. 3. Use of ONE copy of online ASP version of dextra. 4. Quality Assurance and Controls. 5. Customer Support. (Phone, email & web)

D. VIRTUAL 1. Operations. Virtual. Security. Remote 24x7x365. 2. Internet website. 3. Online eCommerce : Local & Global opportunities.

Prime or Lead Vendor Positioning

Zedge core­competency

Zedge role

Integrated Sales

PRODUCT MANAFUCTURERS, SUPPLIERS, SELLERS … • EXCLUSIVE Staffing. • SHARED Staffing. • Sales Commission Staffing. • Product (Services) Knowledge. • Products Availability & Logistics. • Spares Lifecycle Management. • Consumables Lifecycle Management. •Pricing Strategies. • Product Management.

Source : Casper Abraham

CHANNELS, CLIENTS, CUSTOMERS, BUYERS … • Reach. • Contact Base. • Engagement Plan. • Needs Database. • Funnel Management. • Training. • Warranty Support. • Post­Warranty Support. • Per­Call Services. • Support Ticket Handling.

Relationship Management

Zero Major

0 1 2 3 4 5 6 7 8 9 10

Vendor

Supplier

Partner

Degree of :­ • complexity • time • ROI • competitive advantage • customer satisfaction • innovation

12 Motivators :­ • Add Value • Reduce costs • Improve communication • Develop Trust • Resolve Conflicts • Remove hidden agendas • Provide Leadership • Empower People • Gain commitment • Develop ownership • Breakdown departmental barriers • Remove Fear

Coverage …

1. Internal … 1. Out of Bangalore to South India. 2. Out of Bangalore to the World. 3. From the world into Bangalore. 4. From the world into South India / India.

2. External … 1. Malaysia (Secure Card) 2. Singapore (CommGate) 3. US (ERM) 4. UK (Technites) 5. France (GSI) 6. Italy (Xtecnica) 7. Middle East (Investment & Contacts) 8. Australia (Corporate Partners)

Several other Partner firms involved in Investment, Resources, Sales OR Delivery.

Programme Focus

1. A project with a name ­ Start date, End date, People and Resource assignment, finites cost, clear goal.

2. i. Plan with options; ii. Decide; iii. Implement; iv. Monitor & Measure; v. Review & Report.

3. Deploy and use ‘dextra Decision Execution System’. (Can’t do without it).

4. Functional … 1. Infrastructure & Facilities Buildup 2. Managed Services IT 3. Managed Services Inventory 4. Managed Services HR 5. Loyalty Card Administration. 6. Risk Management Practice 7. Information Agency. (Combines Advertising, Mgt., HR & IT).

5. First­Time; One­Time; Transitional AND/OR On­Going.

Existing Current Operations

Cost = c Time = t

Intermediate Phase

Cost = 3 x c Time = 4 months

Targeted Returns

Cost = 0.2 x c Time = 0.3 x t

April 2010 September 2010

Transition Phase Support

Zedge Support

Customer Benefits …

1. Customer needs & desire … • More foreign Competition. • Global spread yet Local know how & Expertise • Internet becoming a major factor. • Importance of Quality Information in Operations. • Convergence. Media, TeleComm., Mobile, TV­Cable

Shopping, e­Commerce, 2. The customer sees ‘ Zedge’ as a single­point

source for the matched PORTFOLIO of needs & supply.

3. Evextra IT­Module, ERP, BI and/or KM. • As a key­Information­Technology Convergence

integrator for CRM, SCM, PLM etc.

The ‘Zedge’ way

Problems, Needs, Desires & Aspirations

The ‘deal’

Products & Services

Problem Space Awareness of all known problems. 'Bike'like vs 'Frog'like problems Current 'scope' and 'risks'. Space Dynamics of Problem. Time Dynamics of Problem. Define & State the Problem. Focus on the CENTRAL Problem. Problem breakdown.

Solution Space Awareness of all known solutions. Research for alternate ones. Evaluate incoming ones. SWOT on options. Decision Trees. Risk evaluation of decisions. 'Bike' vs 'Frog' solutions. Future 'scope' and 'risks'. Time dynamics of Solution(s). Space dynamics of Solution(s)

Principle Contact … Casper Abraham Cellphone : 98450 61870 casper@edgevalue.com

http://www.edgevalue.com/zedge 62 B Modi Residency Benson Town Bangalore 560 046 INDIA Phone : 91 (india) 80 (bangalore) 2595 0059