Zaynab mkt strategy
Transcript of Zaynab mkt strategy
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Social Media and Marketing Strategy
Zaynab Ahmed
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Strategy Objectives
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Target Audience
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What’s the Message...?
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...why choose Francis Consultancy?
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Channels
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A few tactical suggestions...
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Communications Plan
• Email Marketing – target both active and passive candidates with eshots
• Facebook/LinkedIn- content to include industry news, advice, hot jobs (daily update)
• Blog – to cover employment, legal and social issues
• Facebook and Google adverts - attract both candidates and clients (targeted by interests, location, current job, keywords etc.)
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Evaluation is key!
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Tracking where new clients & candidates learn about Francis Consultancy...
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...helps measure the effectiveness of different elements of the
marketing & communications strategy.
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So what will this strategy achieve?
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Questions?