Zara

-Well known company

-Influence consumers

-Power to invest

-Aware of environmentalissues

Fast Fashion

- Reconsider the value of our clothes

- Change consumer behaviour through the Zara shop

Shop of the Future

- Key word: transparency

- Up-cycling garments visible to customers

- Spacious lay-out

- Natural materials and colours for the interiors

Touch Screens

- Information about garments

- Environmentally friendly behaviour

- Broadcast a film about the way clothes are made

- To raise people’s awareness

Education

- Staff will be knowledgable

- Materials, production and Zara’s way of working

- Marketing tool

Up-cycling

- Giving old clothes new life

- Visible workshop

- Changing consumer behaviour

The Environmental PolicyThe Mission Statement:AT THE STORE

- We save energy.- The eco-friendly shop.- We produce less waste, and recycle.- Our commitment extends to all our staff.- An environmentally aware team.

Zara already uses:-Ecological fabrics -Organic cotton -PVC-free footwear

IN TRANSPORT- We use biodiesel fuel

MaterialsThe new collection:uses more eco-friendly materials

uses new fabric composition

based on C2C prin-ciples, fibre-to-fibre recycling

biological loop

technical loop

Conclusion