Zapier Software Trends Report

What we learned from 1,000 SaaS apps

Email is still more popular than team chat.

–Wade Foster, Zapier CEO

“People ask me what’s trendy, and my answer is always ‘email.’ Despite a crowded space, new email

apps enter every year and thrive.”

You need all the social networks.

Team chat, video call, and webinar app users are the

most loyal.

–Cody Jones, Zapier Head of Partnerships

“Unlike other categories where users will jump between multiple providers, chat, video, and webinar

tools seem to command user loyalty.”

Sometimes competing categories are actually

complimentary.

- Webinars - Spreadsheets - Bookmarks

Each gained the fewest new apps over the past 6 years.

The Most Mature Categories:

- Marketing Automation - Real Estate - Business Management

Specialized apps that help you do one part of your business better are increasingly popular.

The Fastest Growing Categories:

So.

What Makes an App Successful?

Our observations from the 1,000 apps that integrate with Zapier.

“The success of these simple single purpose apps at nailing one functionality continues to impress me.”

1. They Do One Thing Well

–Wade Foster, Zapier CEO

“I think the next big trend is going to be databases that allow you to change the visual display of data at

the click of a button.”

2. They’re Flexible

–Jesse Parker, Zapier Head of Success

“Focused apps don't have to do everything in large part because they can rely on other single purpose

apps to do the rest.”

3. They Integrate with Other Apps

“Sometimes it takes a new idea to grow the market, setting the stage for another level of innovation and

the next set of new apps and ideas.”

4. They Expand the Market as a Platform

Read the Full Report:zapier.com/blog/software-trends-report-2018