zanox affiliate marketing and trends 2016 at Shenet
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Transcript of zanox affiliate marketing and trends 2016 at Shenet
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SHENETPRESENTATION
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TRENDS 2016
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WHAT WON’T HAPPEN 2016?◦ Ad blocking wont’ get resolved◦ Viewability won’t get solved◦ Facebook won’t kill YouTube◦ Young people won’t abandon Facebook in droves
◦ Digital spend won’t surpass TV… yet
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WHAT WILL HAPPEN 2016?◦ The voice of the consumer will be heard◦ Mobile payments will take off◦ m-commerce will move down the funnel◦ Facebook will become nearly entirely mobile
◦ Millenials & centennials will be OK with releasing even more data
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INSTAGRAM ADS
◦ Action buttons: Buttons such as “learn more” and “buy now” will bring direct-response advertising to Instagram.
◦ Ads API: Advertisers will be able to place ads via API partners as well as directly on Instagram.
◦ Targeting: Facebook-style ad targeting will become available, including Custom Audiences.
◦ Measurement parity: Advertisers will be able to use measurement tools similar to what they use on Facebook.
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Snapchat users in Sweden
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Content Marketing
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AFFILIATE MARKETING
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THE ZANOX GROUP
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THE ZANOX GROUP
Europe‘s Leading Performance Marketing Network Performance Agency
ZANOX GROUP52.5 %
47.5 %
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OUR OFFICES
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AFFILIATE MARKETING
100 SEK
30 SEK
130 SEK
publisher commission
network fee total cost
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NETWORK VERTICALSEditorial &Shopping Directories
PriceComparison
E-Mail& Display
Blogs & Blog
NetworksVouchers & Cashback
3rd Party Publishers
&Tech
partners
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RETAIL
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OTHER INDUSTRIESAdvertisers Publishers
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DEVELOPMENT PERFORMANCE
Jan Feb Mar0
200
400
600
800
1000
1200
382
7341058
• Ramp up three first months of the program
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SEASONAL CALENDAR
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EDITORIAL CONTENT
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SHOP THE LOOK
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CASHBACK
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CupoNationExamples of exposure in Social Media, at the website and in Newsletters
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During the period publisher commission was decreased from 10% to 5%.
WoW compared to weeks before offer
VOUCHER WITH 10% DISCOUNT
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RETAIL CASEDuring 2014 affiliate marketing* generated 7 979 850€ in turnover made from 118 589 sales in the Nordics. 372 publishers sent traffic to the Advertiser thereof 246 generated sales. *Affiliate marketing stand for appr. 30% of the Advertisers online sales
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ANY QUESTIONS?Contact
Maryem NasriKey Account Manager
ZANOX | Kammakargatan 9A | 111 40 StockholmTelephone +46 (0)72 065 84 07 | [email protected] | www.zanox.com
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THE VOICE OF THE CONSUMER
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MARKETERS WILL JOIN THE CONVERSATION
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Mobile payments
will take off
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MOBILE COMMERCE WILL MOVE DOWN THE
FUNNEL
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MILLENIALS AND CENTENNIALS
WILL BE OK WITH RELEASING MORE
DATA
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ADBLOCKING WON’T GET SOLVED IN
2016
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VIEABILITY WON’T GET
SOLVED
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FACEBOOK WON’T KILL YOUTUBE
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YOUNG PEOPLE WON’T
ABANDON FACEBOOK IN
DROVES
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Cross-Border
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Cross-border buying
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Interaction Rich Media Display Ads
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CTR Digital Display Ads
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