Zalando Presskit

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Amsterdam Marketing

Transcript of Zalando Presskit

  • 1 L a s t U p d a t e : O c t o b e r 2 0 1 5

    P r e s s K i t

    F a c t s & F i g u r e s

    Founders: David Schneider, Robert GentzMembers of the management board: David Schneider, Robert Gentz, Rubin RitterChairperson of the Supervisory Board: Cristina Stenbeck Founded: October 2008Headquarters: Berlin Type of company: SENumber of brands online: Over 1,500Number of products online: Over 150,000 (current collections)Markets: 15 Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxemburg, the Netherlands, Norway, Poland, Sweden, Switzerland, Spain, the United Kingdom.Fulfillment centers: Brieselang (2011), Erfurt (2012), Mnchengladbach (2014)Listing: Prime Standard of the Frankfurt Stock Exchange

    a b o u t z a l a n d o

    Zalando ( is Europes leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles, including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value propositionto both our customers and fashion brand partners.

    Zalandos shops attract over 135 million visits per month. In the second quarter of 2015, around 57 percent of traffic came from mobile devices, resulting in close to 16.4 million active customers by the end of the quarter.

  • 2 L a s t U p d a t e : O c t o b e r 2 0 1 5

    A list of current investors and ownership stakes:

    i n v e s t o r s

    r e v e n u e g r o w t h

    EUR, in millions





    2010 2014




    154. 0


    Verdere S..R.L. (Kinnevik) 3 1 . 7 8 p e r c e n t

    Global Founders GmbH 1 1 . 1 8 p e r c e n t

    Anders Holch Povlsen 9 . 3 5 p e r c e n t

    Tengelmann Verwaltungs- und Beteiligungs GmbH 4 . 9 9 p e r c e n t

    Baillie Gifford & CO 3 . 0 5 p e r c e n t

    Founders 3 . 7 1 p e r c e n t

    Public Free Float 3 5 . 9 4 p e r c e n t

  • 3 L a s t U p d a t e : O c t o b e r 2 0 1 5

    H E L S I N K I T EC H H U B

    B E R LI N H E A D Q UA R T E R S A N D O U T L E T

    PA R I SB U Y I N G O FF I C E


    Z A L A N D O L O C AT I O N S - G E R M A N Y & E U R O P EL A S T U PDAT E : S E P T E M B E R 2 015

    B E R LI N H E A D Q UA R T E R S A N D O U T L E T

    E R FU RT FU L F I L L M E N T C E N T E R



    FR A N K FU RT O U T L E T

    B RI E S E L A N GFU L F I L L M E N T C E N T E R

    Zalandos headquarters are based in Berlin. At the end of December 2012 Zalando opened its first fulfillment center in Erfurt. With a logistics area of 125,000m it is Europes largest wardrobe. In October 2012 construction began on a second custom-designed fulfillment center in Mnchengladbach which started operations at the beginning of 2014.

    l o c at i o n s

  • 4 L a s t U p d a t e : O c t o b e r 2 0 1 5

    Within seven years, Zalando has managed to establish itself in 15 European countries.

    e x P a n s i o n

    Online since 2009Austria

    Online since 2010Netherlands, France

    Online since 2012Sweden, Belgium, Spain, Denmark, Finland, Poland,Norway

    Online since 2013Luxemburg

    Online since 2008Germany

    Online since 2011Italy, United Kingdom, Switzerland

  • 5 L a s t U p d a t e : O c t o b e r 2 0 1 5

    r e ta i l

    Zalandos online store broke away from the boundaries constraining traditional stores and mail-order retailers, offering a broad and attractive selection of products with the added benefits of simple payment, delivery and customer care processes and unlimited opening hours. In its early years, Zalandos commercials quickly raised awareness for the stores offering, pushing Zalandos aided brand recognition in Germany close to the 90 percent mark. Our efficient processes tailored to fashion and shoe retailing help to cement Zalandos positioning as a German fashion retailer with a passion for technology. For all its progress and achievements, the e-commerce sector is still in an early phase of its development. The sector will continue to grow and shape shopping behavior over the coming years. Our continuous investments in our infrastructure, our tech platform and our processes provide Zalando with a sound base to move further.

  • 6 L a s t U p d a t e : O c t o b e r 2 0 1 5

    M n c h e n g l a d b a c h F u l F i l l M e n t c e n t e r

    e r F u r t F u l F i l l M e n t c e n t e r

    b r i e s e l a n g F u l F i l l M e n t c e n t e r

    Construction began: Autumn 2012In operation since: Beginning of 2014Total area: Began with 75,000 m2, with an additional 50,000 m to be addedDispatch: Several thousand packages per dayJobs: over 1,500 employees

    Construction began: Autumn 2011In operation since: Summer 2012Total area: 125,000 m2

    Dispatch: Tens of thousands of packages per dayJobs: over 2,600 employees

    In operation since: Summer 2011Total area: 25,000 mDispatch: Several thousand packages per dayJobs: around 1,200 employees

  • 7 L a s t U p d a t e : O c t o b e r 2 0 1 5

    F a s h i o n

    Our fashion buyers tour the worlds fashion metropolises and international fairs to track down the latest trends. Zalando is both a platform for established brands and a slingshot into the European market for young, local brands. At our headquarters in Berlin, we offer young designers access to Zalandos fashion know-how and an opportunity to develop their own brands.

    Our customers expect an assortment covering the latest trends and tailored to their individual preferences. For them and for us, shopping is an emotional experience. Thats why we continue to look for ways to make it easier for our customers to discover new favorites on our platform. With new search and screening functions, assistance tools and our inspirational section we offer all our customers the right service to suit their particular needs.

  • 8 L a s t U p d a t e : O c t o b e r 2 0 1 5

    t e c h n o l o g y

    When Zalando went live in 2008, the store used a standard operating system that served its purpose, but had its limits for fashion lovers. A proprietary platform was needed to offer customers and fashion brands the product presentations they expected while keeping up with fast-changing assortments and the companys growth. Today, this platform forms the heart of Zalando and covers everything from store operations to fulfillment and purchasing software. Zalandos technology department has become one of the companys driving forces.

  • 9 L a s t U p d a t e : O c t o b e r 2 0 1 5

    z a l a n d o a s a n e M P l o y e r

    Zalando SE is probably the youngest company of its size in Germany, with an average age of just 30 years. The entire group is made up of more than 9,000 employees in Germany, about 3,800 of them in Berlin.

  • 1 0 L a s t U p d a t e : O c t o b e r 2 0 1 5

    t v s P o t s

    Zalando is not just a hit online. The companys ads are known for their over the top, tongue-in cheek sense of humour, which is one of the main reasons why Zalando has reached cult status and gained 88% aided brand awareness (in the markets we launched before 2012) so rapidly.

    May 2010 marked the beginning of the Zalando TV ad cult the Warning ad was a brave way to rouse curiosity, warning customers instead of trying to convince them. Please, never let your wife, girlfriend or sister discover Zalando!

    w a r n i n g

    K o M M u n e

    The Commune ad appeared in late 2010 to mark the start of that years Autumn/Winter season. A group of long haired hippies are interrupted during their discussion about unnecessary online consumption by a Zalando delivery man. Their newest female devotee had given into the online menace and ordered heels.

  • 1 1 L a s t U p d a t e : O c t o b e r 2 0 1 5

    Bank Robbery saw a swarm of women charging the robbers in their local bank when Zalando packages are delivered. This was the first ad to concentrate mainly on the companys clothing range. The campaign was awarded the Effie advertising award.

    As Zalandos range continued to grow, men also started to catch online shopping fever Zalando Sports is launched and provides sports fans with everything they could ever need or want.

    b a n K r o b b e r y

    z a l a n d o s P o r t s

    The Camping ad really secured Zalandos image as a humorous and cheeky brand. Alongside the usual tongue-in-cheek storyline, the ad also gave customers the naked truth about the companys huge range and great service.

    c a M P i n g

  • 1 2 L a s t U p d a t e : O c t o b e r 2 0 1 5

    The Zalando Virus has broken out! The focus of this advert is the comprehensive fashion range available in the online shop. The message is clear: young or old, sooner or later the Zalando fashion virus will infect everyo