Zalando - How do Italians buy?

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06/18/2022 1 Italy according to Zalando How do Italians buy?

description

Una ricerca sulle abitudini d'acquisto dei clienti di Zalando nel corso del 2012, condotta in quattro diverse città: Roma, Milano, Firenze, Palermo.

Transcript of Zalando - How do Italians buy?

Page 1: Zalando - How do Italians buy?

04/11/2023 1

Italy according to Zalando

How do Italians buy?

Page 2: Zalando - How do Italians buy?

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What Italian city has more Zalando customers?

6.738

PalermoFlorence

35.028

Milano

28.275

Rome

7.844

35.028

Rome has the biggest amount of Zalando

customers

Number of customers#

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What Italian city has more Zalando customers? (relative)

1,0

Milano PalermoFlorence

2,12,1

Rome

1,3

1,3

Milano and Florence have

the biggest share of customers /

population

Share of customers% of total population in the city

Page 4: Zalando - How do Italians buy?

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What Italian city brings more visits to Zalando?

PalermoFlorence

19.5%

Milano

15.3%

Rome

0.9%

Rome brings the highest number of visits to Zalando

Daily visits% of total traffic

0.6%

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What Italian city is the biggest spender and who is the cheapest?

PalermoFlorenceMilanoRome

Milano highest

Average item selling priceEUR

Italian average

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What Italian city is the most stylish, i.e. buys the most premium items?

1.5%

0.6%

1.0%

FlorenceMilano Palermo

1.2%

Rome

Milano most stylish

Premium items sharePercent

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What Italian city is the fashion capital, i.e. bought the highest number of different brands?

1214

54

Palermo

834

Florence

1.070

Milano

1.498

Rome

1.495

Avg. # of different brands sold per customer

Number of different brands sold

Total brands sold and brands per customer#

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What Italian city is the sunniest and warmest, i.e. buys more sun glasses and Flip Flops?

Palermo is the warmest and

sunniest

Share of items sold Percent

Palermo

1,7

0,4

Florence

1,3

0,3

Milano

1,7

0,3

Rome

1,5

0,3

Sun glasses

Fli Flops

Page 9: Zalando - How do Italians buy?

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What are the most common shoe sizes in Italy?Female – based on # of sold items

Rome

41

37

36

39

40

38

42

Milano Florence Palermo

Page 10: Zalando - How do Italians buy?

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What are the most common shoe sizes in Italy?Male – based on # of sold items

44

42

43

46

41

40

45

Rome

46

42

43

44

41

Milano

45

40

46

40

Florence

45

44

41

42

43

46

44

Palermo

45

42

41

40

43

Page 11: Zalando - How do Italians buy?

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What Italian city is more interested in Social Media?

6.620,0

Milano Palermo

1.351,0

2.251,0

Rome

8.821,0

Florence

Facebook likes in the last 90 days#

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In what city does it rain the most, i.e. who bought the most rubber boots? (pair per customer)

Palermo

0,47

Florence

1,01

Milano

0,89

Rome

1,03

Share of rubber boots sold out of total items sold Percent

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What Italian city is the most fit, i.e. bought the most sport items?

Palermo

12.05%

Florence

10.51%

Milano

8.39%

Rome

9.90%

Share of Sport items sold Percent

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What Italian city is crazier about football, i.e. bought the most football items?

1,0

Milano Palermo

1,1

1,9

Rome

1,1

Florence

Share of Football items sold Percent

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What Italian city spoils their children the most, i.e. bought most children clothing?

8,7

Rome

8,8

Florence

9,4

Milano Palermo

9,0

Share of Kids items sold Percent

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What colors are the most popular in Italy depending on the season? Based on # of sold items

24%

black

white

17%

35%

light blue

13%blue

grey

11%

SS12 FW12

10%

white

light blue10%

grey 11%

blue

16%

black53%

Page 17: Zalando - How do Italians buy?

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What Italian city gets the best sleep, i.e. buys most pajamas?

Palermo

0,07

Florence

0,25

Milano

0,40

Rome

0,27

Milano is the best sleeper

Share of Pajamas sold Percent

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What Italian city is the best swim athletes, i.e. bought most swimsuits?

Palermo

1,14

Florence

1,16

Milano

1,22

Rome

1,26

Rome has the best

swimmers

Share of Swimsuits sold Percent

Page 19: Zalando - How do Italians buy?

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What Italian city is the coldest, i.e. bought the most hats?

Palermo

1,04

Florence

1,27

Milano

1,46

Rome

1,23

Share of hats sold Percent

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What underwear do Italian Men wear in the different cities? (RATIO)

3130

1615

Palermo

69

Florence

70

Milano

84

Rome

85

boxer

Slip

Share of Men underwear sold Percent

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What underwear do Italian Women wear in the different cities? (RATIO)

25

3331

22

Rome

77

Palermo

75

Florence

67

Milano

69

Slip

tanga

Share of Women underwear sold Percent

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What Italian city gets the most traffic from mobile/tablets

76

9

12

93

Palermo

91

Florence

94

MilanoRome

88

Mobile

Computer

Share of visitsPercent