Zahnk Kickstarter 2.0

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INTRODUCING: ZAHNK KICKSTARTER 2.0 Matt Leirdahl Chief Executive Zahnker & Co Founder [email protected] Zahnk.com We’re back! As you may remember, a few months ago we launched our first Kickstarter campaign in order to raise money to complete the development of our app. Unfortunately, that project was unsuccessful, but we’ve learned quite a few lessons (I wrote about them here ). Now, two months later, we’ve acted upon those lessons and put together a new and greatly improved campaign and we are ready to launch! As a refresher, I’d like to give a brief overview of what our app does. Zahnk connects users to local businesses and their deals on food, drinks, etc. in real time. Zahnk takes all the information it knows about the users and intelligently recommends deals that the users actually want to see. On the flip side, small businesses are able to create deals in under 30 seconds on the app. Those deals show up on the users’ phone in real time – instantly driving customers into that business. They can compete with big chain marketing at a fraction of the cost and effort. I’d like to thank everyone that contributed to our first Kickstarter campaign. We’ve been hard at work over the past few months and I’m really excited to share what we’ve come up with!

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  1. 1. INTRODUCING: ZAHNK KICKSTARTER 2.0 MattLeirdahl ChiefExecutiveZahnker&CoFounder [email protected] Zahnk.com Wereback!Asyoumayremember,afewmonthsagowelaunchedourfirstKickstarter campaigninordertoraisemoneytocompletethedevelopmentofourapp.Unfortunately, thatprojectwasunsuccessful,butwevelearnedquiteafewlessons(Iwroteabout themhere).Now,twomonthslater,weveacteduponthoselessonsandputtogethera newandgreatlyimprovedcampaignandwearereadytolaunch! Asarefresher,Idliketogiveabriefoverviewofwhatourappdoes.Zahnkconnects userstolocalbusinessesandtheirdealsonfood,drinks,etc.inrealtime.Zahnktakesall theinformationitknowsabouttheusersandintelligentlyrecommendsdealsthatthe usersactuallywanttosee.Ontheflipside,smallbusinessesareabletocreatedealsin under30secondsontheapp.Thosedealsshowupontheusersphoneinrealtime instantlydrivingcustomersintothatbusiness.Theycancompetewithbigchain marketingatafractionofthecostandeffort. IdliketothankeveryonethatcontributedtoourfirstKickstartercampaign.Wevebeen hardatworkoverthepastfewmonthsandImreallyexcitedtosharewhatwevecome upwith!
  2. 2. NEW USER INTERFACE Oneofthemainfocusesofthedevelopmentteamduringthepastfewmonthswasonthe userexperience.Theapplooksgreatwevecomeupwithawholenewframeworkfor howtheapplooksandImexcitedtosharethenewdashboard:
  3. 3. NEW FEATURES Thedevelopmentteamhasalsobeenworkinghardonbringingussomenewfeatures. OneofthemostnotablefeaturesistheVendorStatisticspage.Vendorsareabletogeta clearpictureofhowtheirZahnkCampaignisdoingwithaseriesofgraphsandcharts thatdisplayinformationabouttheusersthatenteredtheirestablishment.Ofcourse,the vendorwillneverseeanyoftheircustomersnamesorusernames.
  4. 4. NEW REWARDS Wevealsocomeupwithawholenewlistofrewardstogivetoourbackersinorderto enticethemtohelpusout. $1Receivespecialupdatesfromourteamincludingsneakpeaksatnewfeatures! $2HaveyournameorbusinesslistedontheThankYousectionofourappand website! $5HaveyourselforyourbusinessimmortalizedonourBackerWall!Youcaninclude abriefdescriptionofyourselfandhaveaTwitterFollowMebuttononthepage!Your namewillalsobeincludedintheThankYousectionoftheapp! $10SubmitandvoteonfeaturestoincludeinZahnkwhenyoupledge! $20FreeUdemyclassonjQuerymobilefromourdevelopmentteamwhichwillwalk youthroughthebasicsofhowtousethispowerfulframeworktomakeyourappor websitelookgreat! $25RockthislimitededitionZahnktshirt!
  5. 5. $50Handwrittenthankyounoteandthelimitededitiontshirt! $100RockthislimitededitionZahnkhoodie! $500Meetwithourteam!Wellpersonallywalkyouthroughtheapp,answerany questionsyouhave,andtalkaboutanythingyoudlike!
  6. 6. $1000Wellcomemeetyou!Again,wellpersonallywalkyouthroughtheapp, answersanyquestionsyouhave,andtalkaboutanythingyoudlike!Wellalsoletyou nameoneofthefeaturesoftheapp! WHAT WE NEED Whilewehaveaccomplishedquiteabitsofar,westillhavequiteawaystogo.Thisis whereweneedyourhelp. ServerCosts:Ourcurrentservercanaccommodateallofourpresenttestingneeds,but wewillneedtomovetoascaleableplatformbeforewelaunchtoensurecontinuous availability. Marketing:Weneedtogetthewordout!Wellneedabudgettobeabletomarketon campusesandbigcitiestogetpeopletousetheapptodrivevalueforbothvendorsand users.Withoutparticipationofbothusersandvendors,theappwontbeeffective! AdditionalDevelopmentCosts:Ourdevelopmentteamisextremelytalentedandwe needtokeepthemworkingtocontinuallyimprovetheapp! CONCLUSION Ourappisbuilttoconnectusersandsmallbusinessinawaythathasneverbeendone beforeinrealtime!Again,Idliketothankeveryonewhocontributedtoourfirst campaignandIdliketothankeveryoneinadvanceforcontributingtoournew Kickstartercampaign.Pleasereachouttouswithanyfeedbackthatyoumayhaveand sharewithyourfriends! Share This
  7. 7. AboutZahnk Zahnkconnectsuserstolocalbusinessesandtheirdealsonfood,drinks,etc.inrealtime. Zahnktakesalltheinformationitknowsabouttheusersandintelligentlyrecommends dealsthattheusersactuallywanttosee.Ontheflipside,smallbusinessesareableto createdealsinunder30secondsontheapp.Thosedealsshowupontheusersphonein realtimeinstantlydrivingcustomersintothatbusiness.Theycancompetewithbig chainmarketingatafractionofthecostandeffort.

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