Zach Hendershot Presentation at SECFC13
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17-Oct-2014 -
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Transcript of Zach Hendershot Presentation at SECFC13
Thursday, September 26, 13
How We Work.
WorkshopsBreakthroughsSustainable Engagements
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Where we work.
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Where we work.
Kenya.
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In Kenya, wealth is growing....
but access to financial services is not.
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How do you bring digital savings tools to low income Kenyans?
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Services Literacy Security
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Services Literacy Security
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Services Literacy Security
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Services Literacy Security
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http://cl.ly/1Q1h1X2f2f2M
72%
28%
M-PESA Penetration
67%
33%
Percentage of Adult Population
75%
25%
Percentage of GNP
Thursday, September 26, 13
http://cl.ly/1u1T3C301i20
0
250
500
750
1,000
2007 2008 2009 2010 2011
Number of Transactions (Million)Amount Transferred (KSh billion)
Mobile Money Growth in Kenya
Thursday, September 26, 13
http://cl.ly/1u1T3C301i20
M-PESA(65%)
Traditional(31%)
Median amount: KSh 1,000 (US $11.63)
Digital Savings Habits
Thursday, September 26, 13
Numbers can tell many truths
We found that savings was less intentional, and more a consequence of convenience.
It was just easier to keep it there.
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Being intentional about it
Barriers Social Cultural
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We learned a lot.
We prototyped ideas so that users could experience it, and give relevant feedback. We made recommendations based on our assumptions and findings.
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We don’t know what we don’t know... yet.
But, its being built.
How did it go?
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Always include your audience
Lesson #1
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Technology is a tool, not a solution
Lesson #2
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Invest in innovation
Lesson #3
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Collaborate
Lesson #4
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Think big, act local
Lesson #5
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Lesson #6
Tell compelling stories
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Questions?
I might have some answers.
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I’m Zach Hendershot
You can find me here:
http://www.linkedin.com/in/zhendershot
More about CauseLabs here:
http://www.causelabs.com
Thursday, September 26, 13