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YW Product Catalog - Boats Group...65,000 monthly impressions Sold: • Monthly (3 month minimum due...
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Product Catalog 2019 www.boatsgroup.com/our-brands/yachtworld
Transcript of YW Product Catalog - Boats Group...65,000 monthly impressions Sold: • Monthly (3 month minimum due...
Product Catalog2019
www.boatsgroup.com/our-brands/yachtworld
WelcomeYachtWorld delivers more brokerage sales around the world than any other source and is home to the world’s largest Multiple Listing Service, boasting over 70,000 vessels available for co-brokerage.
With the highest consumer interest for boats over 40 feet, YachtWorld reaches 4 million monthly boat shoppers and delivers more leads than any other source – over 40,000 leads each month – of which, 1 in 8 ultimately purchases a boat.
Content
01 Premium Featured Boat Ad
YachtWorld - Products
02 Featured Boat Ad
03 Premium Placement
04 Enhanced Listings
05 Promoted Listings
06 Listings 360
Be the brand on the YachtWorld homepage.
Premium Featured Boat Ad
Here’s how it works.
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3 Your ad will be served to all homepage visitors in your selected region during your selected week.
4 Watch your brand awareness, website traffic, foot traffic, leads, and sales grow!
Provide your ad image, logo, and click-through URL and our team of designers will build your ad.
YachtWorld - Products - PFBA
Select the region and week in which you would like to appear on the YachtWorld homepage.
MaximumBrand Awareness
On average
400 clicksper week
On average
18,000 weekly impressions
Sold:• Weekly• 13 Regions• 100% Share of Voice (SOV)
Your listing on the homepage of YachtWorld.
Featured Boat Ad
Here’s how it works.
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3 Your ad will be served to all homepage visitors on YachtWorld in your selected region.
4 Watch your brand awareness, website traffic, foot traffic, leads, and sales grow!
Provide your listing, logo, and click-through URL and our team of designers will build your ad.
Select the region in which you would like to advertise your listing on the YachtWorld homepage.
TargetedBrand Awareness
On average
200 clicksper month
On average
76,000 monthlyimpressions
Sold:• Monthly• 13 Regions• 6 Ad Spots
YachtWorld - Products - FBA
The billboard on YachtWorld’s most popular pages.
Premium Placement
Here’s how it works.
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Select the region and class container you would like to target your advertisement to.
4 Watch your brand awareness, impressions, listing views, connections, and leads grow!
YachtWorld - Products - Premium Placement
Maximum Competitive Targeting
On average
415 clicks per month
On average
65,000 monthlyimpressions
Sold:• Monthly (3 month minimum due to set-up time).
• 13 Regions
• 7 Class Containers (Center Console, Cruiser, Express Cruiser, Motor Yacht, Sail, SW Fish, and Super Yacht).
Your ad will be served to shoppers who are searching for your selected class container, in your selected region on the search results and browse pages.
Provide your listing, logo, and ad description and our team of designers will build your ad.
Increase listing size and activity.
Enhanced Listings
Here’s how it works.
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3 Your listing will be served to shoppers on the search results and browse pages with increased visibility.
4 Watch your clicks, listing views, connections, and leads grow!
Our team of designers will build your ad to be 2X the size of a standard listing.
Select the listing you would like to advertise.
AccelerateListing Performance
Sold:• Monthly
YachtWorld - Products - Enhanced Listings
Get
2X the visibility of a standard listing
On average
20% more listings views per month
Capture your competitors’ audience.
Promoted Listings
YachtWorld - Products - Promoted Listings
Here’s how it works.
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Select the boat you would like to advertise and your budget. Ex. $500 will yield 100,000 impressions and an estimated 150 listing views.
Your ad will be served to shoppers who are searching for the class your boat is listed in, in your region on the homepage, search results, and browse pages.
Watch your impressions, listing views, connections, and leads grow!
Our team of designers will build your ad and targeting based on your boat listing cover photo, details, class, and region.
IncreaseListing Activity
On average
150 more listing views per month
Get
100,000 monthlyimpressions
Sold:• Monthly (3 month minimum due to set-up time).
• 13 Regions
• 7 Class Containers (Center Console, Cruiser, Express Cruiser, Motor Yacht, Sail, SW Fish, and Super Yacht).
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YachtWorld - Products - Listings 360
Listings 360
A prospect visits your boat detail page.
Later, while browsing the internet, your boat listing appears and recaptures
their interest.
The prospect returns to your listing and is more
likely to convert to a lead.
*Standard Purchase Option includes 50,000 impressions with an estimated CTR of .3%
How it works:
Display your listings across the web and bring back your hottest prospects.On average, 150 additional boat detail pageviews per month with the Standard Purchase Option*.
