a pay and save app for millennials

Theofilos Mylonas | Dipl. Electrical Engineer, MSc MIS | CEO Yummy Wallet | 02.02.2017www.yummywallet.com | fb: www.facebook.com/yummywalletgr | twitter/yummywallet

“New payment methods are growing in popularity among students, and universities need to keep pace with change by offering alternatives to cash. We have been working with Universities since 1998 and we see a huge growth opportunity in campuses. Universities are a natural starting point for us with a generation of people that are expecting more from their mobile” , said Theofilos Mylonas, CEO

Target audienceYummy Wallet targets the “retail student/millennial market”.

Total Addressable Market (TAM) sizeWorldwide: 20.700 Universities and Colleges | 190mln studentsEU: 5.111 Universities and Colleges | 20mln students (20% of the EU population)Greece: 350k active students | each student spends >300€ avr / month (total annual spendings ~1,1 € bn).

Example applications for a mobile cashless systems

On campus (closed-loop platforms)• Catering• Institution’s online store• Bookstores• Mini-markets• Ticketing - events, etc.• Library fines• Copying, printing,

binding, etc.• Fee payments -

accommodation, exams, etc

• Parking• University-operated

buses/shuttles

Off campus (open-loop platforms)• Partner retailers -

Payments are tied with loyalty schemes and students can earn money coming as rewards while they are shopping at partner retailers.

• Local transport fares (e.g. buses)

The business model

Millennial signs up with Yummy

Merchant signs up with Yummy

Millennial searches for Yummie’s member stores

Merchant defines the loyalty benefit percentage (3% - 20%)

Millennial shops in-store and pays merchant

Yummy keeps the 25% of the loyalty benefit, for marketing, customer acquisition etc Yummy returns the 75% of the loyalty benefit as cashback reward to consumer and partners

Millennial is happy and makes his next purchase from the same or another Yummy store

Merchant is happy because of new and loyal customers, has access to data and online communication with perspective customers, Merchant is happy, is waiting for other customers and pays the loyalty benefit to Yummy.

On camp

us

Commercial Proposition – Off Campus Merchants Program Revenue Model

A consumer shops at an affiliated retail store and pays.

The retailer pays Yummy the agreed commission.

70% of the commission will be returned to consumer as cash reward credited directly to his Yummy account

5% is for partners (universities ect.)

25% will be Yummy’s gross profit.

Revenue Model (Merchants Program): • Commission: Yummy will cooperate with each retailer on an agreed-upon commission. Yummy earns

money by bringing merchants new business. Merchants don’t pay any monthly fees and are only charged if Yummy helps them acquire or retain a customer.

• Annual Subscription (fee type: recurring): After 1 yr operation, we will offer additional benefits (more emails, etc) by charging eg 50€ / month.

Revenue Model (University)• Revenue sharing based on on-campus transactions • Procurement (not preferred).• Annual Subscription (fee type: recurring)

Off camp

us

Main milestones• April 2015: Idea – working on paper. • April 2016: We have start to work full committed.

Development starts. • July 2016: MVP is ready. Private beta.• Oct 2016: Yummy Wallet with loyalty capabilities

on App Store & Google Play• 14/11/2016: ~400 downloads, 50 transactions, 50

merchants.

1500 users, 400 transactions, 10 cashouts

Το 60% των χρηστών έκαναν λογαριασμό με Facebook account.

To feedback στο play store και app store είναι 4,9

The Team

Theofilos Mylonas; CEO & Co-founder; 25 years of general management and finance experience; Dipl. Electrical Engineer, Master in Computer Science; Serial Entrepreneur with successful exit track record (founder of Cardisoft acquired by Entersoft & co-founder of mSolutions); Was awarded the title of a “Business Distinction” by Ministry of Development; Full Time; www.linkedin.com/in/theofilosmilonas

George Papazidis; Chief Sales and Marketing Officer & Co-founder; 20 years of experience in international marketing and sales in large companies in New York and Greece; Studied in New York Business Administration and Master in Management; He holds American Citizenship; Full Time; www.linkedin.com/in/georgepapazidis

3. Sergios Fotiadis; Chief Technical Officer & Co-founder; 25 years of experience in leading software development; Dipl. Electrical Engineer; Entrepreneur with successful exit track record; Expert in mobile & cloud development; Full Time; gr.linkedin.com/in/sergiosfotiadis/en

“We have the commitment & motivation to succeed!”• Most of the team members has been working together for the

last 11 years. • Team members have tremendous experience that proves

ability to manage and execute.• Diversity of skills. • The majority of key positions in the company have been

already filled

Management Team

The Team

Manolis Chatziemmanouil; Lawyer; responsible for contracts, patents and IPR, licenses, other legal issues; Close cooperation with Cardisoft for 15 years; Part Time

Ilias Tsilifonis; Accountant; Responsible for all financial & tax obligations; Close cooperation with Cardisoft for 15 years; Part Time

Spyros Kontostanos; Graphic designer; Close cooperation with Cardisoft for 15 years; Part Time

Dr. Theodoros Chaikalis; Senior Developer and social media expert; BSc& MSc in Applied Informatics, PhD in S/W analysis; Full Time; https://gr.linkedin.com/in/teohaik

John Fanidis; Junior Developer; Mobile apps developer; Full Time

Advisory Board *

The full time employees

Alexander Chatzigeorgiou; Advisor; Dipl Electrical Engineering, PhD degree in Computer Science; Associate Professor of Software Engineering; Part Time; http://eos.uom.gr/~achat

* under establishment

Fotini Baldimtsi; Advisor; PhD in Computer Science, Assistant Professor of Computer Science in Cryptography and Data Security in George Mason University, Virginia USA ; http://www.baldimtsi.com/

The part timers

Tasos Fokas; Senior Video Producer; producer, Director for the last 15 years. He is graduate of Crestcom International's "Bullet Proof Manager" leadership program; Part Time

Dimitra Karanatsiou; Marketing Assistance; Full Time

Dimitris Papadimitriou; Advisor; Dipl Electrical Engineering,; Developer at Skype Micrisoft; Part Time;

Similar apps in Europe

Yummy Wallet app

Merchants

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Benefits• Participation in the program at no cost.• There are no monthly fees and other associated

hardware costs to start the cooperation.• Money rewards are provided based on a pre-agreed

commission rate (defined by retailers) on every purchase.

• No special staff training is needed.• No investment in loyalty and marketing platforms.

Benefits• Sales increase by attracting new customers and retaining existing

ones.• The biggest percentage of the retailer’s money reward is returned

back to the consumer for maximum value & benefit.• Retailers are able at no cost to evaluate their customer’s overall

satisfaction.• Access to aggregate customer sales information through web.• Ability to upload customizable sale offers valid for specific period

of time.

Digital Marketing Platform

• Push notification

• Geo Location• Email

marketing

Contact Details