Food Franchise Opportunities by FranchiseExpo.in

TM

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Offer the Customer Health, Taste and Quality, thereby emerge as the unmatched leader in the Hotdog Production and Retailing across Asia in the next 5 years.

VISION STATEMENT

To sell more Hotdogs than McDonalds’s Burgers in India in the

next 5 Years.

MISSION STATEMENT

HOT DOGS from around the worldAmericans love hot dogs. This originally German fare has become a staple

in households across the United States. Hot dogs are in such demand by consumers that manufacturers have created many varieties to please them. From Chicago style to New York style, all natural to processed, and beef to chicken, Americans are getting their fill of a favorite food.

Americans eat 150 million hot dogs over the summer months. Grilling and campfires are the most popular ways that they prepare their hot dogs in the

hot weather

BRINGING THE HOT DOG TO INDIAAfter circling the globe, the hotdog is now gaining popularity in India. Many fast food outlets tried dishing out the Indian version of the hotdog.Many of the Industry experts had this to say;

“While an American on an average eats 60-80 hot dogs every year, in India, it is not even part of a fraction. Moreover, thousands of people living in small towns have never even heard of the dish, It is only in metros and among the younger crowds or those who have traveled that it is popular and that too very limited varieties, we organized a festival recently to inculcate a hot dog culture and the response was really good”- Rakesh Anand, Director, F&B, All American Diners. 

“Even though hot dog is a favorite snack among the sports lovers abroad, its market is yet to gain momentum in the Indian fast food segment as compared to other available food options. However, with the change in lifestyle and consumer preferences, we see hot dog becoming an ideal meal for today's non-cumbersome, quick-bite lifestyle” -Vivek Kumar, General Manager (Operations), Nirulas.

 

Understanding the market for hot dogs and the competition, we have managed to create a variety of

hotdogs, So that its not just the authentic American style but the best cuisines from around the world

This revolutionized the hotdogs where the non veg option is now only chicken,also there is now an option of a vegetarian hotdog..!!

ABOUT US

We are a young and dynamic company who primarily are in the business serving Fresh Veg and Non-Veg Hotdogs.

We as a company believe in TQH principle which is Taste, Quality and Health. We are committed to use fresh quality ingredients, a unique fusion of sauces, Meat/ Veggies and bread totaling to a high nutritional value product.

CORE TEAM Param Obhan- MBA Marketing and MS Finance (Webster University-

London), M.Com.- Mumbai University, 3 yr Diploma in Hotel Management from IHM Mumbai. Mr. Obhan more than 8 Years of Domestic and International Experience in the Field of Hospitality and Marketing. He has worked with Companies like Tussauds Group in London and Diageo India at a senior management position.

Michael D’souza- A Hotel Management graduate having more than 5 years of industry experience in Food and Beverage Service with establishments like Renaissance, ITC Maratha and PNO Cruises

Jyotsana Obhan- An MBA in Retail Management from SP Jain Dubai & M.Com. from Mumbai University. Jyotsana has more than 5 Years of Domestic and International Experience in Retail & Education Services Sector.

Chetan Shetty – Coming from a background of family restaurant business he is a Hotel Management graduate having more than 5 years of industry experience in the Food Production department with establishments like The Oberoi Hotels.

THE MAN BEHIND OUR FOOD

Our Menu and Recipes are designed by Chef Vernon

Coelho who is internationally appreciated and respected for his more

than 3 decades of contribution to the Indian and International Culinary

Arts.

Below is a set of a few activities Below is a set of a few activities Chef has been associated with:Chef has been associated with:

Guest Chef at Le Cordon Bleu, Paris and London Guest Chef with Silver Sea Cruises , Fort Lauderdale, USA Guest Chef with Cunard Cruises and sailed on the QE 2 Guest Chef with Radisson Seven Seas Cruises Recipient of the Thangam Philip Foundation Scholarship - undertook a study tour of

Universities in the USA and Europe (1992) Visited TAFE Queensland, AUSTRALIA and conducted workshops on Indian Cuisine

(1997) Conducted Workshops on Indian Cuisine for the students of l'Ecole des Roches, Crans-

Montana , Switzerland (1992, 1994 and 2001) Conducted workshops for Chefs in MAURITIUS on Indian Cuisine (1992) Conducted workshops for production staff of Madhya Pradesh Tourism (1995) Organized and co-ordinated the Annual All India Student Chef Competitions in 1995,

1996 and 1997 Was Guest Chef on Breakfast TV on the Bay TV Channel in San Francisco 1996 Visited Helsinki, FINLAND in May and October 1998, May 1999 & November 2001 to

promote Indian Food. Appeared on Finnish TV (MTV) as part of the Breakfast Show several times.

Consultant with HAMA products, Austria, to develop products for the Indian Market

Contributed articles on Food to GENTLEMAN magazine & TIMES OF INDIA Contributed features on food on several web sites like india.com & tadka.com Appointed Editorial Associate with Express Hotelier & Caterer, a weekly

magazine on the Hospitality Industry, to write freelance on a regular basis. Was invited to be part of the Good Food Academy to conduct demonstration

classes organized by Rashmi Uday Singh (Celebrity Gourmet) Have visited several Hospitality Management Schools and Culinary Institutes

such as the Culinary Institute of America, in New York and California, the Johnson and Wales Culinary College, Rhode Island, and the California Culinary Academy, San Francisco.

Served on the Jury Panel for the Jeune Commis (young commis) international competition organized by the Chaine des Rotisseurs held at Le Cordon Bleu, Paris

Served on the Jury Panel at Culinary Art India, organized by the Indian Culinary Forum and sponsored by Confederation of Indian Industries at the Pragati Maidan, New Delhi

Elected first President of the Western India Culinary Association (WICA)

Below are few of Chef’s Below are few of Chef’s Professional Memberships:Professional Memberships:

Member of the Hotel Catering and International Management Association, LONDON

Member of the Cookery & Food Association, LONDON

Member of the Craft Guild of Chefs, LONDON Member of the Indian Society for Training and

Development, New Delhi (by Examination) Member of the Chaine des Rotisseurs, a world

wide association of Professional Chefs President and Member of the Western India

Culinary Association (WICA) Member of The Culinary Arts Federation

International (CAFI)

OUR MENU Our Vegetarian Hotdogs with our own

Fresh homemade sauces and sausages have kept the consumer palate guessing. With the 2 different sausages made with Vegetables and Soya coupled with authentic fillers and sauces give the Vegetarian eaters a lot to cheer about.

VEGETARIAN MENU

Our Non-Vegetarian offering has different sausages used for each Hotdog. E.g. The Indian Hotdog has the kebab flavored sausage, the Lebanese Hotdog has the German Weiner, The Mexican has the Red Spicy Chilly Sausage etc. This brilliant fusion of taste takes the customer by surprise every time he/she chooses a different Hotdog.

NON-VEGETARIAN MENU

MORE ABOUT OUR MENU We aim to delight our customers with a

variety of Unique Hot Dogs and Puppies (Puppies are small size dogs for children and customers with a small appetite). We also have kept a very reasonable pricing policy which promises us volumes.

After a phenomenal response for our delectable variety of hotdogs, we are nowlaunching an array of products for customers to enjoy.

1st up is the All New Yummy Cheesy Fries & Yummy Cheesy Garlic Fries.

Golden Crispy Fries topped with a generous serving of yummy & creamy cheesy sauce

The menu gets a further extension with add-ons like;

The quick bite “Sausage on a Stick” Chilled Lemon & Peach Ice Tea

Another upcoming attraction is the Unique and first ever FISH HOTDOG.After extensive research and trials our chefs have derived a fresh and tasty way

to eat fish on the go !!

All our hotdogs have won the hearts of thousands of customers

across Mumbai.We have left a lingering taste in their mouths

which makes them come back to us.But after capturing the taste buds

we did not want to fall behind on the HEALTH factor.Especially when more & more people

are becoming extremely health consious.So Yummy Dogs also decided to contribute

to a healthier India, and presto..!!

We are launching the first ever DIET HOTDOGS & PROTEIN DOGS.

Designed by an expert and famous Dietician & Nutritionist

our Diet Hotdogs will have less than 6 grams of fat !!

..and our PROTEIN HOTDOGSwill have more protein than one

scoop of Whey Protein

..and the taste fare doesn’t end here..We at Yummy Dogs believe in offering our customer a wide variety

Of yummy treats to choose from..So after successfully diversifying the global cuisines with varieties like

Mexican Hotdog, Lebanese Hotdog, Japanese Hotdog, Chinese Hotdog, etc..Our chefs continue to work on introducing unique and exciting flavours,

Few of the current trials include PIZZA HOTDOG, FRIED CHICKEN HOTDOG,THAI HOTDOG, SOYA BOMB HOTDOG, and many more…

MARKET RECOGNITION

More and more people

have now started recognizing

the brand logo and name

and associate it with the

tasty hotdogs. An example is the

recent article in the newspaper MID-DAY which

was anonymously written.

SERVICE FORMATSWe have 3 types of service formats

Standalone-These outlets would be offering a wide variety of offering which includes Yummy Hotdogs, Fries, Beverages, with a seating area.

Kiosk- We aim to use this format in the Malls with high footfall as we can offer our complete assortment of Hotdogs through this format, with a clear Veg and Non-Veg distinction

Carts-This format is useful again for Malls in or out of the food court and/or high footfall areas on the high street, exhibitions etc

OUR OUTLET DESIGN

THE CART FORMAT

A hot dog cart is generally a compact cart, fully self-contained and designed to serve a limited menu

Along with the 3 service formats we will also be venturing into HOME DELIVERIES.

Take-Aways are the latest trend and help any business get a 20% surge in the existing sales.

OUR CURRENT LOCATIONS•R-CITY MALL, GHATKOPAR

•INFINITI MALL, ANDHERI

•SHOPPERS STOP, BANDRA

•CR2 MALL, NARIMAN POINT

•HYPERCITY, THANE

•LINKING ROAD, BANDRA

•CARTER ROAD, BANDRA

•CINEMAX THEATRE, INFINITI MALL

•CINEMAX THEATRE, ETERNITY MALL

•INTERNATIONAL AIRPORT

•LOKHANDWALA, ANDHERI

COMPANY EXPANSION PLANS

YUMMY DOGS aims to have approximately 50 outlets in Mumbai city itself.

Post which we want to spread across the country starting with cities like Delhi, Bangalore and Pune where we forecast a very good market for our product.

THANK YOU

TM