YUM Brands Inc.. YUM Reporting Segments ï± YUM U.S. ï± YUM China...

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Transcript of YUM Brands Inc.. YUM Reporting Segments ï± YUM U.S. ï± YUM China...

YUM Brands Inc.

YUM Brands Inc.

YUM Reporting Segments YUM U.S.YUM ChinaYUM Restaurants InternationalYUM India

YUM Concepts KFCPizza HutTaco BellLittle Sheep

INDUSTRY COMPETITIONCompetition:QSR RestaurantsSupermarketsConvenience storesCoffee shopsSnack shops

Competing For:Food QualityPriceConvenienceLocationConceptsConsumer Tastes

PRINCIPAL COMPETITIONMc Donalds CorporationStarbucks CorporationWendys CompanyBurger King WorldwideDarden Restaurants Corporation

PRINCIPAL PRODUCTSFried / Non Fried Chicken Tacos, Burritos, Quesadillas, Salads, Nachos Pizza, Hot WingsHot Pot Stews

MARKET SHAREINDUSTRY TREND

INDUSTRY ISSUE # 1

Exchange Rates

INDUSTRY ISSUE # 2RISING COMMODITY PRICES

INDUSTRY ISSUE # 3

Oversaturation in United StatesINDUSTRY OPPORTUNITYHealthier options / Health trends

INDUSTRY OPPORTUNITYEMERGING MARKETSYUM BRANDS GROSS REVENUE 2012$13.866 BillionINDUSTRY TOTAL GROSS REVENUE 2012$195.2 BillionCOMPETITORS GROSS REVENUE 2012

GROSS PROFIT MARGIN

YUM BRANDS STOCK PRICE

YUM BRANDS 3 YEAR TREND ANALYSIS REVENUES AND GROSS PROFIT

INTELECTUAL PROPERTY & TECHNOLOGY

MISSION OF YUM BRANDSBuild leading brands across China in every single categoryDrive aggressive International expansion and build strong brands everywhereDramatically improve U.S. brand positions, consistency and returns Drive industry leading long-term shareholder and franchise value

CORE COMPETENCIES

INBOUND LOGISTICSVERTICAL INTEGRATIONINBOUND

OUTBOUNDCORE COMPETENCYPRIMARY GEOGRAPHICAL MARKETS

MARKETING STRATEGIESKIDSGETTING MORE FOR LESSCONVIENCE FACTORLOYALTY PROGRAMS