YS Foodworks
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Creative Marketing for Food and Hospitality
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Yannis helps build strong, effective, unique brands that create growth and profits for restaurants
and life-long relationships for their customers.
Advertising creative
Advertising strategy
Direct marketing
Photography
Design/Production
Web architecture and design
e-commerce/web strategy
Branding (corporate and product)
Integrated design communications
Media planning/placing
As a marketing expert who works with restaurant owner and managers to build
their clients and prospects base, I help you determine the best way to market
your business to its target audiences, devise a plan of action and follow it through
to complete execution. Moreover, my marketing experience, knowledge and
creativity can help you generate low cost publicity to create earned media for your
business. It all comes down to helping you sell more. And I accomplish this by advising you in two distinct
but related areas: 1. Marketing expertise that ranges from guerrilla tactics to media recommendations,
and 2. Fresh creative approaches to challenging communications problems.
Food/Hospitality Branding
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Visual Marks for: 1. The Foundation, an upscale restaurant in Ottawa. 2. Clocktower Brew Pub a well known Ottawa Pub,
3. The Greek Gourmet, a traditional catering service. 4. Armada Bar and Lounge.
Food/Hospitality Web and eCommerce
Contact: Yannis Souris, 11-900 Greenbank Road, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: [email protected]
Decisions. Decisions. The identity for FoodPass, an electronic restaurant loyalty program took many twists and turns.
The final logo had to reflect the transaction aspect of the business and not the food necessarily. After the logo was developed,
applications followed including POPs, collateral, cards, web visuals, etc. The Initial phase took about 6 weeks, with ongoing
applications still being developed to date.
FoodPass.com logo proposalFoodPass.com logo proposal
Food/Hospitality Branding
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Branding for five different kinds of beer, brewed and produced by Clocktower. Design, creative, production and
marketing the labels took place over a period of six months. Demand for the five varieties increased by 20% after the new
visual identities were implemented.
Food/Hospitality Branding
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
It’s a sign! Environmental design, signage and other outdoor visuals are only effective if the Identity of the business is
flexible and solid enough to go through many variations, shapes and executions.
Food/Hospitality Collateral Marketing
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Open House invitations for Cornestone, a bar and restaurant in the Bytown Market catering to younger crowds.
The idea was to position Cornerstone by using relevant visuals with an upscale, contemporary feel.
Food/Hospitality Publications
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Corporate brochure spreads for Ottawa Venues, a holding company that owns 15 restaurants and bars in the
Ottawa core. The purpose of the 24 page publication and web document was to inform and promote the use of the establish-
ments to corporate clients. Capacity, capabilities and catering information were neatly showcased for each of the restaurants
along with some relevant promotional images.
Food/Hospitality Advertising & Direct Mail
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Advertising and direct mail campaign for the Clocktower Brew Pub. The campaign focused on the in-house
brewing and production of their own ales and lagers. Photography featuring the staff was used to personalize the unique selling
preposition. There were several executions launched incrementally for a period of three months.
Food/Hospitality Advertising & Direct Mail
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Advertising and direct mail campaign for the Brig, a pub with a gourmet menu!
Food/Hospitality Advertising & Direct Mail
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Advertising, POPs and poster campaign for Europacafé a 26 restaurant/bistro chain in Manhattan, N.Y.
The focus was on healthy food. The design and execution reflected the menu as well the decor of the stores.
Food/Hospitality Interior Art
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Consulting for Interior and wall art for the Armada Bar & Lounge in Ottawa. Art for the walls was created to reflect
sophistication as well the overall theme of the restaurant.
Food/Hospitality Advertising & Direct Mail
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Tuscan Grill prides itself on quality food, excellent service and atmosphere. We believe that
when all these elements are executed in harmony, our clients are rewarded with a wonderful
experience. We can accommodate private functions
such as rehearsal dinners, wedding receptions, bar
mitzvahs, or even larger events. It’s your party, and
we’ll surely please even the most discriminating taste.
INTIMATE, BEAUTIFUL WEDDING RECEPTIONS
He said: “what are we eating honey?”
130 Riocan Ave., Nepean, 613-825-4091, www.thetuscangrill.ca
She said: “yes”
Ads and Direct mail for the Tuscan Grill, a restaurant in Barrhaven, Ottawa that serves great Italian food. The pieces
were produced for the corporate events and weddings market.
Food/Hospitality Publications
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Recipe book cover and spread for a proposed project promoting Greek cuisine.
Food/Hospitality Collateral Marketing
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Menu designs for the Clocktower Brew Pub and the Cock & Bull Pub
Food/Hospitality Web and eCommerce
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Web site design and production for Rockwells’s Restaurant and FoodPass, a restaurant loyalty program.
Food/Hospitality Promotions
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Promotions and cross promotions for Tuscanos Restaurants and Europacafé. The later was to promote their
newly launched on-line ordering system.
Food/Hospitality Promotions
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
In store promotion posters for the Greek-on-Wheels, a restaurant franchise specializing in ready to order quality Greek food.
Food/Hospitality Photography
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Panoramic interior images for the Velvet Room Bar & Lounge, Cornerstone Bar & Grill and the Great Canadian Cabin.
Food/Hospitality Photography
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Food/Hospitality Photography
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Food/Hospitality Photography
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
Food/Hospitality Photography
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected]
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FOODWORKS
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: [email protected], www.yannisouris.com
Advertising creative
Advertising strategy
Direct marketing
Photography
Design/Production
Web architecture and design
e-commerce/web strategy
Branding (corporate and product)
Integrated design communications
Media planning/placing