YouTube & Video Marketing Panel
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Transcript of YouTube & Video Marketing Panel
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Lights! Camera! Customers!
Jennifer SeremetisPlum Productions
JB GlossingerMorning Coach
Share RossVideo Rockstar
University
Jay BerkowitzTenGoldenRules.com
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Jay Berkowitz • Author of The Ten Golden Rules of
Online Marketing, now in its fourth printing, and 2 new eBooks
• Keynote presenter at conferences such as Inc 500, eBay Live, Ad-Tech, and Affiliate Summit
• A featured expert for the Wall Street Journal and FOX News, and he developed the University of San Francisco Internet Marketing Course.
• His company, Ten Golden Rules, is an internet marketing agency; they help companies generate business from search marketing and social media.
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Video!• Video Opportunity Gap• Better than the Super Bowl• Video and SEO• A Million $ Tennis Trainer• Conversion
@Jay Berkowitz TenGoldenRules.com
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This study surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
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Video only used by 56% of marketers
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YouTube is the #2 Search Engine
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YouTube is the #3 Website
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1 Billion Viewers
6300
Billion Hours Viewed
Hours of Video Uploaded each Minute!
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Video Search Engine Optimization
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http://www.youtube.com/watch?v=LDyvcM0gcVs
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YouTube traffic with ‘come to our website’ for more free video training
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Kajabi.com
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Conversion Testing
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The Winner! 15.29% Conversion Rate
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Video!
• Calendarize your production• Create a YouTube channel• ‘How to’ video, keyword video, product
demonstration• Optimize for Video SEO• “Come to our site for more
video/training/information”…• Conversion testing using video
@Jay Berkowitz TenGoldenRules.com
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JB GlossingerMorning Coach…
• J.B. Glossinger, MBA, Ph.D., is an internationally known speaker, author, coach and consultant.
• Master of human potential • From selling jumbo jets to starting his own
companies, the Alive Foundation, MorningCoach.com, and PowerBizCoach.com, the world’s first kaizen business-improvement system.
• J.B.’s energizing podcast reached number one in the iTunes Health category and has been rated among the top 20 in the world.
• He currently has more than 100,000 people following his different social media accounts
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Branding• Personal and Business - Watermarks
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Credibility/Authority
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List Building
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Community• Youtube is a social community
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Testimonials
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Search Engine Optimization
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Everyone Is Media
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Production• Video Quality Important - Audio Critical
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Test & Have Fun
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Share RossVideo Rockstar University
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