WE NOTICED THAT OUR PRODUCT HAS STAYED CONSISTENTLY POPULAR THROUGHOUT THE TIME IT HAS BEEN AVAILABLE TO VIEW ON YOUTUBE AND THIS MEANS THAT PEOPLE ARE STILL

INTERESTED IN AND ENGAGED WITH OUR CAMPAIGN. OVERALL OUR MUSIC VIDEO HAS NEARLY 3200 VIEWS MAKING IT

THE MOST POPULAR OUT OF ALL OF THE VIDEOS THAT WERE PRODUCED BY OUR SCHOOL THIS YEAR.

OUR PRODUCT HAS ALSO BEEN SHARED 6 TIMES THROUGH YOUTUBE AS WELL AS THE FACT THAT OUR AUDIENCE FEEDBACK

HAS TOLD US THAT OUR FRIENDS AND FAMILY HAVE ALSO SHARED IT WITH OTHER PEOPLE, HOWEVER THIS IS NOT

REFLECTED IN OUR YOUTUBE STATISITICS.

Who was our intended Who was our intended audience?audience?

•Our intended audience was very broad due to the fact that our band’s unique selling point aimed to blend elements of the old and new and

therefore attract both a younger and older generation to their music•Our intended audience was

teenagers from around 17/18 years old to around 50/60 years olds.•The electronic part of our band’s

music would attract the younger end of the audience(17/18 year olds)

•The jazz and swing elements of the music would attract an older generation of 50/60 year olds

•We intended to have an audience of both males and females

•The VALs which we thought reflected our target audience were innovators

and experiencers.

The information from this graph shows us that the majority of people are watching our music video on either a computer

or a mobile device. It is very rare to have such a high number of people watching a music video on a mobile device (85 views) and therefore this reflects how our

audience is of a younger generation and they are interested in watching our product on the go.

I believe that we have targeted our intended audience well due the fact that we wanted our products to be attractive for both a

younger and older audience of both genders. We have been able to do this as our music video has been popular amongst people

of between 18 and 24 as well as people over 65. Our target audience appears to be predominantly made up of males aged between 18 and 24 which was quite surprising. However, our

audience ranges from people aged 13 to people 65+ therefore we have succeed in targeting a wide target audience made up of

males and females.

We have also been successful in targeting a global audience as our product has not only been popular in the UK with 64% of our views coming from the UK but we have

also had views from people from the USA, Canada, Switzerland and Russia. Our audience was made up of predominantly males with 68% of our target

audience being males and 32% being females. The majority of our views have come from sources other than YouTube and other

browsers showing that our music video has been shared on other platforms. In addition, the playback location for our video has been mainly YouTube with

around 7% watching it through embedded links on external pages which is probably referring to the views we have received through the fact that our music

video is posted on our blogs.

Unfortunately, some of our statistics show that our music video was not as successful as we had first thought because the average view

duration is only 0.53 seconds which is very low considering our video is around 3 minutes long. This sadly means that the majority of the

audience members don’t get to see the futuristic element of the video and this could mean that the product is less attractive as the narrative

only become clear when the entire video is watched. However, the product has received nearly 3200 views and it has had 3 likes and 7

shares therefore it must still be popular.

This graph shows us that our video has currently had 3,179 views since it was uploaded in mid December. Since its upload is has

increased in popularity as between the 15th and 22nd of December it went from around 350 views to 2800 views which shows how it had a rapid increase of views and since then it has continued to

gain popularity as it is continuing to be watched by audience members and shared onto new audience members. This

demonstrates to use that we have succeed in creating a product which audiences are attracted to as the fact that it has had so

many views means that people are intrigued by it and are enjoying its content.

Overall, I believe that our YouTube statistics have shown that our intended audience was in fact reflected through who has watched

and enjoyed our music video. We aimed to create a target audience made up of males and females from both a younger

generation made up of teenagers and young adults as well as an older generation made up of people in their late 40s/50s. We

successfully targeted these people and we also managed to target a wide global audience which demonstrates how our music video

has gained so much popularity. Overall our YouTube statistics have helped us to determine who our audience are and therefore this

has helped us with learning about what kinds of things attract what kinds of audiences and we have also been able to delve deeper in to what types of people our target audience is made up of which

has aided he advertising and marketing of our music publicity campaign.