YouTube Optimization
Transcript of YouTube Optimization
O P T I M I Z I N G Y O U T U B E C O N T E N TH O W T O S E T Y O U R Y O U T U B E C O N T E N T U P F O R S E A R C H , S O C I A L A N D
C O N V E R S I O N S U C C E S S !B Y A L E X K I N G
W H Y S H O U L D Y O U O P T I M I Z E ?
- Higher search rankings
- More views
- More interactions
- More conversions
W H A T T O F O C U S O N
C U S TO M I Z E Y O U R C H A N N E L
- Create custom profile and banner photos
!- Link to your social accounts and website
!- Pick a video to feature on your channel homepage
!
- Boosts credibility
!- Visually appealing
!- Improves user experience
B E N E F I T S
L E T ’ S U P L O A D S O M E V I D E O S !
S O Y O U H AV E A N I C E LY S E T U P C H A N N E L . !
N OW W H AT ?
I M P O R T A N T E L E M E N T S
V I D E O U P LOA D C H E C K L I S T
- Video title
!- Video file name
!- Video tags
!- Video description
!- Annotations
!- Thumbnail images
!- Playlists
!
I N T E G R A T E K E Y W O R D S I N T O T H E S E E L E M E N T S
K E Y W O R D F O C U S E D C O P Y
- Video title
!- Video file name
!- Video tags
!- Video description
!- Playlists
!!!
T H I N G S T O K E E P I N M I N D
U S I N G G O O G L E K E Y W O R D P L A N N E R
- Use words relevant to your video and your goal
!- Shoot for keywords that have a high search volume and low competition
!- If you want to use a word with medium or high competition, make sure you can use it frequently
!- Integrate 5-10 keywords placed as frequently as possible throughout text elements.
!!!
H O W T O O R G A N I Z E Y O U R V I D E O S
P L AY L I S T S
- Group by interest
!- Use keywords
!- Pique their interest
!!!
A N N O T A T I O N
E M B E D D E D C O N T E N T
- Annotations: clickable text overlays that push users to take action
!- Uses:
- Asking for likes, shares etc.
- Prompts to subscribe
- Links to related videos
- Links to social or website
- Text clarification
U S I N G S O C I A L T O B O O S T V I E W S A N D R A T I N G S
S O C I A L S H A R I N G
- Part of the ranking factor for video content is the number of views and positive ratings
!- Sharing content on social = more exposure = more views =
higher rankings
!- Share your own video content on social channels but also
make sure there are clear prompts for your users to share on their own
T H E I M P A C T O F E N G A G E M E N T
E N C O U R AG E C O N V E R S AT I O N
- YouTube enables comments
!- Interact with your viewers if they are asking questions
or commenting in ways that could start a conversation
!- Moderating your comments shows users someone is
listening
!- Direct comments to the proper outlets
!- Active conversations help Google know this video is
current and relevant
U S E Y O U T U B E I N S I G H T S A N D G O O G L E A N A L Y T I C S T O G A U G E W H E R E Y O U ’ R E A T
C H E C K I N O N Y O U R P E R F O R M A N C E
- Find out what works best for you through A/B testing
!- Check Google Analytics to see how many of your
visitors are coming to your site and converting
!- Check YouTube Insights to see how many people you
are engaging with. Compare interactions between videos to discover what works best
R E S O U R C E S
- https://www.youtube.com/yt/playbook/optimization.html
!- http://www.brafton.com/infographics/top-10-ways-to-optimize-
your-business-youtube-channel
!- http://www.searchenginejournal.com/how-to-optimize-your-
youtube-videos-and-channel/56708/
D O Y O U R O W N R E S E A R C H !
H A P P Y O P T I M I Z I N G !B Y A L E X K I N G !!
Q U E S T I O N S ? T W I T T E R : @ A K I N G 9 0
E M A I L : A L E X @ P R P L . R S