YouTube on a Shoestring Budget 2016

About Top Draw

Online Marketing Agency

• Build Websites

• Online Marketing

Online Agency since 1995

Focus on results

Killer blog: www.topdraw.com/blog

About Me

In online marketing for 10+ years

Have a YouTube channel on hunting stuff

3360 subscribers

Session Overview

• Background

• Strategy

• Equipment

• Kicking things up a notch

• Questions

What’s Missing?

• Video Editing

• Scripting

• Cinematography

• Creative

• Promotion Strategy

YouTube: The Internet of Video

YouTube• 1 billion unique users each month

• 6 billion hours of video

• Thousands of creators making 6 figures+

• YT is more custom: 1 million channels

Creative Solutions. Measured Results.

YouTube in Canada• 74% of Canadians watch online video.

• Avg YT user: 32 hours per month.

• Avg TV user: 30 hours per week


YouTube Uses• Business

• Describe services

• Show products in greater detail

• Thought leadership

• Staff Training

• Advertisement/Promotion

• Personal

• Create/engage on interest

• Make some money Creative Solutions. Measured Results.

YouTube Sins• Bad lighting

• Bad sound

• Making videos for yourself


Setting Up Your Channel

YouTube Channel Checklist• Create Channel

• Upload Avatar and background image

• Description, links to other social media

• Verify YouTube account

• Connect FB & Twitter

• Set associated website

• Set upload defaults

YouTube has a checklist on this


Website Strategy: SEO● 2 - 2.5X growth every year


Hey, it works on YouTube too!


Strategy: SEO


Shooting Video

Smart Phones• Pros

• Convenient

• Fast to upload

• OK autofocus

• Cons

• Fixed zoom

• Can’t handle dark scenes

• Hard to tripod mountCreative Solutions. Measured Results.

Point and Shoot• Pros

• Cheap

• Zoom capability

• Cons

• Bad mic

• Can’t add external mic

• Bad in dim lighting

• Can’t change lensesCreative Solutions. Measured Results.

Camcorder• Pros

• Loads of zoom

• Excellent autofocus

• Can add external microphone

• Tripod mount

• Somewhat inexpensive

• Flip screen

• Cons

• Can’t change lenses


DSLR• Pros

• Can change lenses

• Can add external microphone

• Badass quality

• Cons

• Autofocus sucks

• Some lenses are loud

• ExpensiveCreative Solutions. Measured Results.

Optional (but not really) Equipment

Lighting• More light is almost always better.

• More lets you shoot with:

• Lower ISO (less grainy)

• Tighter aperture (more in focus)

• Higher framerate


Natural Lighting• Bright!

• Free!

• Doesn’t last long in winter ☹

• Doesn’t move


Continuous Lighting• LED

• Lots of control

• Cast light further

• Not bulky

• Expensive


Continuous Lighting• CFL

• Lots of light for less $

• Can use in a lamp

• Less control

• Fragile

**Look for high “CRI” bulbsCreative Solutions. Measured Results.

Product Lighting• For small products, use a light tent


Ring Lights

SoundBuilt-in microphones

• catch camera sounds (lens focusing, etc)

• catch more echo

• can’t handle wind

• are terrible in loud environments


Lapel/Lavalier Mic• Wired or Wireless (wired is CHEAP)

• Can pick up clothing noise


On-Camera Shotgun Mic• Directional, cut echo


Off-Camera Shotgun Mic• Directional


Off-Camera Mic


Cutting Echo

Kicking Things Up a Notch• YouTube Creator Academy


Kicking Things Up a Notch


Multi Channel Networks (MCN’s)


Can YouTube be a FT Job?• To get to $60k/yr, I estimate you’d need 4

million views per month.

• Could supplement with merchandise,

sponsorships, etc.


Links

• https://creatoracademy.withgoogle.

com/page/education?hl=en


https://creatoracademy.withgoogle.com/page/education?hl=en



THANK YOU


YouTube on a Shoestring Budget 2016

Technology

Transcript of YouTube on a Shoestring Budget 2016