YouTube for Your Business
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Transcript of YouTube for Your Business
For Your Business
YouTube Statistics
How to do Video marketing ?
Source: http://www.sysomos.com/reports/youtube/
Consistently and Frequently publish refreshing content
Suggested Topics for Businesses
1. How to videos? / Solution Videos.
2. Tutorial Videos: Show them how to do it
3. Navigate website video / About Video
4. Use Testimonials
How to do it?
What all would be covered in the session?
• Create your own Channel & Channel layout
• Channel Settings
• Upload & editing of your videos
• Define your video and how to optimize it
• Generate Leads
• Building Audience
• Analytics
• Handle Copyright issues
Create your YouTube Channel
Digital Vidya YouTube Channel
• www.youtube.com/digitalvidya
Channel Settings
Upload & editing your videos
Post uploading options:
• Title
• Description
• Tags
• Thumbnail
• Privacy settings
• Category
Annotations:
Captions
How to Add Caption?
Optimize your videos:
• Selecting appropriate Title
• TAGS
• Thumbnails
• Description: Putting Social URLs
• Views and View time
• Engagement (Likes, Comments, Subscribers)
• Annotations
Tricks to increase views
• Engagement is the key
• Title & Tags
• Monetize: YouTube Partners Promotion (to come in Suggested videos)
• Fake views (No use)
• Views via running Google Video Ads
• Social Media Promotion
Earn Money by Streaming ads
• Display Ads
• Overlay in-Video ads
• TrueView In-stream ads
• Non-skippable in-stream ads
The Viral Fiver
• https://www.youtube.com/watch?v=d8-jhpAIOkc
Analytics
Youtube Analytics
• Know Who your viewers are
• Know how your Annotations working
• Know where viewers are finding your videos.…
Youtube Analytics
• Know what makes viewers come and go
• Know how many videos viewer Consumes
• Know how your fans interact with your videos
• Etc etc..
Souce: http://www.youtube.com/yt/copyright/
Copyright: Manage your content on YouTube
• www.youtube.com/watch?v=E-H3BIJ2BFE
AIB's Humble Plea To Bollywood ( Dhoom 3 )
Exercise & Resource:
• Create a channel and Upload a video on Digital Marketing
• Annotate it, ask the viewer to subscribe the channel and take the viewer to some other video on YouTube.
• Analyse and submit a report from analytics for 1 week
• Resource: https://www.youtube.com/yt/playbook/media/pdfs/playbook.pdf
• Recording: We will email you