Youth Today Readership Demographics

Readership Demographics

Youth Today at Kennesaw State University • 770.423.6924 • [email protected]


Youth Today is the only national publication that captures youth-serving professionals in child welfare, recreation/youth development, adolescent health, juvenile justice/corrections, substance abuse, employment and training, mental health and faith-based youth work.

Youth Today has over 5,000 youth-serving professionals paid subscribers and a readership of approximately 15,000.

•Eighty-fourpercentofYouthTodayreadersareinvolvedinthepurchaseselections for goods and services for their organization.

•YouthTodayreadersareleadersanddecision-makersinavastarrayofout-of-school programs and services that assist more than 30 million young people nationwide.

•Forty-fivepercentofYouthTodayreadershaveover500youthsparticipatein their organization annually.

•YouthTodayreadersareemployedinallsegmentsoftheyouthservicesfield,includingsocialservice/welfareorganizations,government,youthorganizations/centers, after-school programs, universities, family service agencies, juvenile corrections facilities, foundations, schools and other specialty institutions.

•Fifty-twopercentofYouthTodayreadersworkinorganizationswithannualbudgets of $1 million to over $50 million.

Master’s degree 48%4-year college degree 22%Ph.D./MD/J.D. 11%


Readership Demographics

Postgraduate study, no degree 9%Associate degree 6%Working toward a Ph.D. 4%

What is the highest level of education you have completed?

Over 1,000 35%101-200 13%501-1,000 10%51-100 10%201-300 8%

How many youth in total will participate in your program during the 2008-2009 school year?

301-400 7%11-50 6%10 or less 6%401-500 5%

10-19 years 33%30-39 years 21%20-29 years 20%5 to 9 years 13%

How long have you worked in the youth service field?

2 to 4 years 8%40 years or more 4%1 year or less 1%

Director 21%ExecutiveDirector 18%President/CEO 10%Programming Director 9%Department head 8%Social worker 3%Consultant 3%

Which of the following best describes your job title or role?

Communications/PR 2%Professor 2%Volunteer 2%Educator 2%Business manager 2%Youth counselor 2%Other 16%

45-54 30%55-64 29%35-44 18%

What is your age?

25-34 15%65 or older 7%Under 25 1%

*

$500,000 - $999,999 15%Less than $100,000 13%$300,000 - $499,999 10%$100,000 - $299,999 10%$1.0 - $1.49 million 9%$2.0 - $2.9 million 7%$3.0 - $4.9 million 7%


What is your program’s annual budget?

$10.0 - $19.9 million 7%$20.0 - $49.9 million 7%$50 million or more 6%$5.0 - $6.9 million 5%$1.5 - $1.99 million 2%$7.0 - $9.9 million 2%

Non-profit 70%Government 21%

Which of the following is most descriptive of your organization?

For-profit 6%Other 3%

Other 31%Social service/welfare org. 11%Government 11%Youth organization/center 10%After school program 8%University 6%

Which of the following best describes the place you work?

Familyserviceagency 6%Juvenile corrections facility 4%Foundation 4%Elementary/secondaryschool 3%Consultingfirm 3%Teen group home 3%

5 to 9 years 23%3 to 4 years 18%1 to less than 2 years 17%2 years 14%

How long have you been a reader of Youth Today?

10 to 14 years 12%Less than 1 year 9%15 years or longer 7%


The Chronicle of Philanthropy 29%The Prevention Researcher 23%Juvenile Justice Update 20%Connect for Kids 13%Child Trends 12%

Which of the following professional information resources to you subscribe to or read regularly, at least three out of four issues (more than one answer allowed)?

Education Week 10%The Future of Children 7%Voices of Youth Advocates 7%Other 12%N/A 31%

Makefinaldecision 50%Recommend 50%

In which of the following ways are you involved in the purchase selection of goods and services for your organization (more than one answer allowed)?

Determine need 42%Not involved 16%

Art supplies 37%Awards 42%Athletic products/equipment 24%Capital expenditures(buses, new buildings, etc.) 34%Computer hardware/softwarefor administration 60%Computer hardware/softwarefor youth use 45%Consulting services 58%Continuing education/training 62%Curriculum/programming 60%Executive/staffsearchservices 29%Financialservices 32%Foodservices 22%

Which of the following products and services do you participate in or have influence in purchasing for your organization (more than one answer allowed)?

Fundraisingproducts/services 42%Furniture 44%Inservice/training services 57%Insurance services 27%Legal services 28%Logo merchandise/memorabilia 37%Market research services 19%Multimedia products/services(i.e. CD-ROMs, DVDs) 40%Professional development books 66%Subscriptions 68%Testing materials 16%Youth grant awards/scholarships 46%

Purchasing Needs and Patterns *

4 of 4 64%3 of 4 15%2 of 4 10%


Reading PatternsYouth Today is published 10 times per year. How many of the last four issues have you read or looked into?

*

1 of 4 4%0 of 4 3%Not applicable 4%

30 to 59 minutes 40%1 to 1.5 hours 21%Less than 30 minutes 21%

About how much time, in total, do you spend reading or looking into a typical issue of Youth Today?

1.5 to 2 hours 14%2 hours or longer 4%

Save for future reference 37%Pass along to someone else 34%

What do you do with your copies of Youth Today after you have finished reading them?Placeinstaffroomorlibrary 24%Other 5%

Best practices/exemplary programs 4.4Trendsaffectingyouthprograms 4.4Legislationaffectingyouthprograms 4.2“How to...” tactics/strategies in youth work 4.1Research 4.0Youth program administration 3.8Training practices 3.6Technologies for use in youth programs 3.5Information on upcoming conferences 3.3Career advice/professional development 3.2Book reviews 3.0International issues/projects 2.8

Using a scale of 1 to 5, where 5 means “very likely to read” and 1 means “not likely to read,” how likely are you to read each of the following topics in Youth Today?

Advocacy & LegislationSometimes 45%Always 41%Seldom 10%Never 2%N/A 2%

How often do you read each of the following departments and subject areas in Youth Today?Non-profitsAlways 44%Sometimes 38%Seldom 13%Never 4%N/A 1%

After School/OSTSometimes 42%Always 30%Seldom 21%Never 5%N/A 2%

Youth DevelopmentAlways 53%Sometimes 37%Seldom 7%Never 2%N/A 1%


*Results based on a 2009 reader survey

Funding/New Grants AvailableAlways 60%Sometimes 25%Seldom 10%Never 4%N/A 1%

Child WelfareSometimes 38%Always 37%Seldom 19%Never 5%N/A 1%

Juvenile JusticeAlways 46%Sometimes 33%Seldom 14%Never 5%N/A 2%

EducationSometimes 43%Always 42%Seldom 11%Never 2%N/A 2%

Violence PreventionSometimes 40%Always 34%Seldom 21%Never 4%N/A 1%

Teen Life SkillsSometimes 41%Always 37%Seldom 15%Never 5%N/A 2%

Youth Today Readership Demographics

Documents

Transcript of Youth Today Readership Demographics