#Youth engagement
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#YOUTH ENGAGEMENT REACHING VULNERABLE POPULATIONS THROUGH INNOVATIVE NEW MEDIA RECRUITMENT AND PROMOTION Steffani Bangel Tulane University Department of Epidemiology @YE_Workshop
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#Youth engagement. Reaching Vulnerable Populations Through Innovative New Media Recruitment and Promotion. Steffani Bangel Tulane University Department of Epidemiology @ YE_Workshop. #2 for Gonorrhea. #3 for Syphilis. #4 for Chlamydia. #5 for Teen Pregnancy. New Orleans, Louisiana. - PowerPoint PPT Presentation
Transcript of #Youth engagement
#YOUTH ENGAGEMENT R E AC H I N G V U L N E RA B L E P O P U L AT I O N S
T H R O U G H I N N OVAT I V E N E W M E D I A R E C R U I T M E N T A N D P R O M O T I O N
Steffani Bangel Tulane University
Department of Epidemiology@YE_Workshop
#2 for Gonorrhea#3 for Syphilis#4 for Chlamydia#5 for Teen Pregnancy
NEW ORLEANS, LOUISIANA
#2 for HIV case rates among all large metro areas
HIV AND BLACK AMERICANS
44% of new HIV infections, 12.6% of overall population
49% of new AIDS diagnoses (2011)
86% of new HIV infections in women in Louisiana (2012)
Source: Henry J. Kaiser Family Foundation report, “Black Americans and HIV/AIDS” (2010)
U.S. Population New HIV Infections
64%
31%
12%
44%
16% 21%5% 2%3% 2%
Multiple Races, Pacific Islander, American Indian
Asian
Latino
Black
White
New HIV Infections & U.S. Population by Race/Ethnicity, 2010
1 in 4 new HIV cases in the US are
among youth 13-24 years old
OLD SCHOOL RECRUITMENTActive vs. Passive recruitment
Limitations of “old school” recruitment in youth programming
Challenge heightened when working with vulnerable groups
NARROWING IN ON RECRUITMENTThe Whole Internet
Social Networking Communities
LocationDemographics
Age (Youth)
RECRUITMENT AND SOCIAL MEDIA
255 million monthly active users
500 million Tweets are sent per day
78% of Twitter active users are on mobile
77% of accounts are outside the U.S.
Twitter supports 35+ languages
Source: https://about.twitter.com/company
THE INFLUENCE OF TWITTER
Twitter as a personal news-wire
Microblogging and split-second access
Human rights implications and transparency
TWITTER AND YOUTH
2011 2012Facebook 93% 94%Twitter 12 26Instagram n/a 11Myspace 24 7Tumblr 2 5Don’t know/Don’t have own profile
2 1
Where teens have social media profiles/accounts:
Data Source: Pew Research Center. “Internet and American Life Teen-Parent Survey,” (2012)
TWITTER AND YOUTH
Teens share a lot of information about themselves
Teens view Twitter as public, and Facebook as private
Only 24% of teens use Twitter privacy settings
Source: www.pewinternet.org/2014/01/06/african-americans-and-technology-use
All internet users
18-29
30-49
50-64
16
28
21
10
22
40
21
9
Black White
Young Black Americans Have High Levels of Twitter Use% of internet users in each age group who use Twitter
FROM STREET INTERCEPT TO “TWEET INTERCEPT”
TWITTER 101 @YourCleverUsername
RT=Retweet
140-character microblogging
#YourBrilliantProgram = hashtag
http://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.html
FROM STREET INTERCEPT TO TWEET INTERCEPT
Establish “Tweet Cred”
Identify hashtags and searches
Intercept approach!
TWEET INTERCEPT MODEL
Establish “Tweet Cred”
Step One
TWEET INTERCEPT MODEL
Community Advisory Panels
Use your interns/younger staff!
“Borrow” from partner agencies
TWEET INTERCEPT MODEL
Identify hashtags and searches
Step Two
TWEET INTERCEPT MODEL
TWEET INTERCEPT MODEL
Intercept approach!
Step Three
SAMPLE TWEET INTERCEPT IDEAS@localteen School’s out for the summer, but #YourBrilliantProgram is still here! DM for details!
Hey @localteen : Did you know that 1in4 new HIV infections are 13-24 y/o? #YourBrilliantProgram can help you stay healthy!
@localteen Thought #YourBrilliantProgram was over? We’re still here! Read more about us & join on our website!
@localteen Got a friend in #YourBrilliantProgram and want in? Sign up on our website!
@localteen Claim your spot now! #YourBrilliantProgram is a community of local women earning and learning about health!
TWITTER BEST PRACTICES
Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet
MEMES!
Created on: memegenerator.net and imgur.com/memegen
TWITTER BEST PRACTICES
Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet
TWITTER BEST PRACTICES
TWEET INTERCEPT DON’TS
Never request personal identifying information!!
Never share individuals’ information without consent
Remember professionalism
Work within your institutional/office policies
MORE ON SOCIAL MEDIA & RESEARCH INSTITUTIONS
Find out if your IRB has social media guidelines
Clearly state your intentions for use Ensure that your research team and IRB
are on the same page Give your IRB samples of Tweets, posts,
memes, and images you may want to use ALWAYS ensure the confidentiality of study
participants and potential recruits
WHAT IS YOUR TWEET INTERCEPT PITCH?
