Youth Access to Tobacco. Youth Access Preventing Tobacco Use Initiation.
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Transcript of Youth Access to Tobacco. Youth Access Preventing Tobacco Use Initiation.
Youth Access to Tobacco
Youth Access
Preventing Tobacco Use Initiation
The Cause
Why Do They Sell
• Greed• Laziness• Ignorance• Social Norms
Access to Tobacco
Youth Access
“If you are really and truly not going to sell to children, you are going to be out of business in 30 years.”
- Liggett Tobacco
Youth Access
• Point of Purchase• Vending Machines• Stealing• “Friends” or family
Point of Purchase
• 23.5% purchased from a store• 29.9% gave money to others to buy for
them• More frequent smokers bought their own
at a higher rate then other groups• Minor retailers sell more often
Product Placement
Product Placement
Self Service Displays
Marketing Promotions
Marketing Promotions
Vending Machines
• Small percentage nationally use vending machines
• “New” cyber-vending machines
• Placed in machines with other products
• No true legal consequences
Stealing
• 4.4% stole their cigarettes (as a regular means)
• Easy way to initiate new users• Product Placement• Reimbursed at 100%
Friends & Family
• 30.4% borrowed from friends or family
• Another common form of initiation
• Peer-Based marketing– (Skoal Bandit)
• Social Norms
The Law
Law
• Preemption• SYNAR Laws• Current State Law
Preemption
• Youth Access is always a major preemption push
• Very weak state law• Cities & Counties are unable
to create laws and in some cases unable to enforce existing laws
Synar Laws
• Named for Oklahoma Sen. Mike Synar (died in 1996)
• Federal funds contingent on reduction of illegal sales to minors
• Oklahoma is bottom 10 in nation• ABLE Commission rates differ
from FDA compliance rates• Artificial reduction of numbers
using 14-15 year olds.
The Law
• Current Law (written by TI) makes youth the criminals.. Not the retailers
• No one under 18 can PURCHASE tobacco products
• No one under 18 can POSSESS tobacco products
• Individuals under 18 CAN sell tobacco products
The Law
• Retailers must have a sign stating they do not sell to under 18
• Signs often provided by Phillip Morris “We Card” program
• No mandatory training. No mandatory requests for ID.
Tobacco Vending Machines The Law
• Machines must not be accessible to youth
• If in a common area, machines must use a kill switch, tokens, or be under “constant supervision” by an employee
• Laws are NOT enforced
Penalties
• Confusing conflicting statutes– All current laws apply to the clerk
only (unless 3 sales by same person)
• Under 600.4: – Fine may not exceed $100 for first
offense or $200 for second offense
• Under OS21 Section 1242:– Minimum fine $25 Max $200– AND imprisoned for Min- 10 days
Max 90 days
Solutions
What can WE do?
• Changes in the law• Product Placement• Modification of id’s• Community Compliance Checks• Pricing• Media• Education
Changes in the Law
• Implement penalties for store owners/managers
• Increase penalties including license suspension
• Allow for local law enforcement/health dept to monitor compliance
• Ban vending machines• Repeal Preemption
Product Placement
• Remove self-service displays• Remove Point of Purchase
displays• Place tobacco products
under, behind, or above counter
Modification of ID’s
• Modify under 18 ids from horizontal to vertical
• Provide data strip on ID
Community Retailer Surveys
• Retailer Surveys/Education• Publication of survey results• Awards/Certificates to
retailers who pass
Pricing
• Increase in tobacco excise tax
Media
• Report violators• Promote change• Change social norms (friends
& parents)• Rally Support
Education
• Basic Math!• Change Norms• Encourage ID checks
THEY FEAR YOU
“We’re not sure that anything can be done to halt a major exodus if one gets going among the young.”
Phillip Morris, 1974