You'reSocialNowWhat PARTS Final...4 1.Top6socialnetworks:Twitter Twitter content that works...

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11/15/2016 1 Youre Social, Now What? © Constant Contact 2015 You re Social, Now What? Find out which networks are right for you and how to use them What we are going to 1. What are the Top 6 social network platforms Facebook Twitter LinkedIn Pi t t are going to discuss today 2 Pinterest Instagram Email Marketing 2. How to Use social network platforms 3. Who’s using Social Media effectively Business value: Reach large audiences 1. Top 6 social networks: Facebook Use Facebook’s Insights tool Be aware of Facebook’s algorithm Create and share the right content

Transcript of You'reSocialNowWhat PARTS Final...4 1.Top6socialnetworks:Twitter Twitter content that works...

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You’re Social, Now What?

© Constant Contact 2015

You re Social, Now What?Find out which networks are right for you and how to use them

What we are going to 

1.What are the Top 6 social network platforms• Facebook

• Twitter

• LinkedIn

Pi t tare going to discuss today

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• Pinterest

• Instagram

• Email Marketing 

2.How to Use social network platforms 

3.Who’s using Social Media effectively

Business value: Reach large audiences

1. Top 6 social networks: Facebook

Use Facebook’s Insights tool

Be aware of Facebook’s algorithm

Create and share the right content

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1. Top 6 social networks: Facebook

Facebook content that works

Photos Status updatesVideos

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1. Top 6 social networks: Facebook

The “EdgeRank” algorithm shows posts based on 

Facebook has an algorithm

shows posts based on …

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• Interest of your fans• The post’s performance among other users

• Performance of your past posts

• Type of post the users prefer• How recent the post is

1. Top 6 social networks: Facebook

What types of posts are doing well

Use Facebook’s Insights tool to know what works for you

Engagement metrics

Who engages with your content 

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When your fans are online

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1. Top 6 social networks: Facebook

Facebook: What to do next

1 Find out what content is working for your fans1. Find out what content is working for your fans.

2. Create and share the content they want.

3. Use Facebook’s scheduling tool to post when your fans are online.

4. Evaluate your Insights (monthly, quarterly).

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3. Examples

Business value: Fastest way to reach your audience

1. Top 6 social networks: Twitter

Use Twitter Analytics

Be helpful

Stand out with your tweets

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1. Top 6 social networks: Twitter

Twitter content that works

Images/Videos Short tweets Hashtags

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1. Top 6 social networks: Twitter

Be helpful

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• Link to blog posts from you or experts• Offer facts, stats or tips

• Answer customer questions

• Participate in conversations• Don’t make it all about you 

1. Top 6 social networks: Twitter

Mentions

Use Twitter’s analytics tool to know what works for you

Top tweets

Engagements

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Audience insights

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1. Top 6 social networks: Twitter

Twitter: What to do next

1 Keep track of what tweets get the most engagement

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1. Keep track of what tweets get the most engagement.

2. Create and share the content that’s getting the best results.

3. Use a scheduling tool like Hootsuite or Buffer to post tweets.

4. Evaluate your analytics (monthly, quarterly).

3. Examples

Business value: Establish your expertise

1. Top 6 social networks: LinkedIn

Use LinkedIn Analytics

Be an information source

Share what you know and read

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1. Top 6 social networks: LinkedIn

LinkedIn content that works

Blog posts/long posts Images Links

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1. Top 6 social networks: LinkedIn

Build your expertise: Be an information source

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• Share current news (yours and industry)

• Offer and ask for perspective on current topics

• Use the right keywords for SEO

• Post regularly

1. Top 6 social networks: LinkedIn

Clicks and interactions

Use LinkedIn’s analytics tool to know what works for you

Engagement

Follower demographics

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Visitor demographics

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1. Top 6 social networks: LinkedIn

LinkedIn: What to do next

1 Start a blog or use LinkedIn’s Publisher tool

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1. Start a blog or use LinkedIn s Publisher tool.

2. Create and share the content that’s getting the best results.

3. Share content from a variety of sources.

4. Evaluate your analytics (monthly, quarterly).

3. Examples

Business value: Drive people to your website

1. Top 6 social networks: Pinterest

Use Pinterest Analytics

Promote and provide value

Share eye‐catching images

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1. Top 5 social networks: Pinterest

Pinterest content that works

Beautiful images Long imagesWord images

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1. Top 6 social networks: Pinterest

Promote and provide value

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• Share product photos• Link to your blog posts • Use the right keywords in titles and descriptions

• Maintain balance: Share content from other sources

1. Top 6 social networks: Pinterest

Engagement

Use Pinterest Analytics to know what works for you

Popular content

Pins from your website

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Audience demographics and interests

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1. Top 6 social networks: Pinterest

Pinterest: What to do next

1 Create and pin images that get attention

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1. Create and pin images that get attention.

2. Add visual content to your website. 

3. Make your pins searchable.

4. Evaluate your analytics (monthly, quarterly).

3. Examples

Business value: Photos help people get to know you

1. Top 6 social networks: Instagram

Use Iconosquare for analytics

Put your audience in the moment

Share eye‐catching images

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1. Top 5 social networks: Instagram

Instagram content that works

Photos that stand out Word images Videos

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1. Top 5 social networks: Instagram

Put your audience in the moment

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• Share behind the scenes images and videos

• Educate them• Use hashtags• Tag your location

1. Top 6 social networks: Instagram

Engagement

Use Iconosquare to know what works for you

Top images

Best time to post

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Hashtags

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1. Top 6 social networks: Instagram

Instagram: What to do next

1 Share images that tell the story of your business

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1. Share images that tell the story of your business.

2. Use relevant hashtags to get found.

3. Use Iconosquare to find the right day and time to post.

4. Evaluate your analytics (monthly, quarterly).

3. Examples

4. Next steps

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Email Marketing

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Business value: Engages, informs and keeps the conversation going

1. Top 6 social networks: Email

NEWSLETTER

conversation going

Sprinkle in promotions, seasonal sales

Reminds customers about you

Share your expertise, knowledgeCLICK

1. Top 6 social networks: Email

Newsletter Content that works

Industry news Images/Content/CTA Videos

NEWSLETTERNEWSLETTER NEWSLETTER

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CLICK

DOWNLOAD

1. Top 6 social networks: Email

Your audience raises their hands to learn more about 

you and your service/product

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• Share behind the scenes images and videos

• Educate them• Use coupons or promotions

• Include links to your website

• Share links to events• Add call to actions

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1. Top 5 social networks: Email

1. Top 6 social networks: Email

Clicks and interactions

Use Constant Contact’s analytics tool to know what 

works for you

Engagement

List Segmentation

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Fill the funnel

1. Top 6 social networks: Email

Email Marketing: What to do next

1 Share images that tell the story of your business

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1. Share images that tell the story of your business.

2. Add a call to action to landing pages on your website, and social media 

3. Use A/B testing to find the right day and time to post.

4. Evaluate your analytics (monthly, quarterly).

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1. Top 6 social networks: Email

50% 30%20%

Content best practices: Write for your audience, not for you

2. Tools and techniques

20%Ask questions, use images & video.Get likes, shares & comments. 

Be useful. Give interesting information.

Promotion

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2. Tools and techniques

Content curation is sharing content from other sources.

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2. Tools and techniques

Where do you find it?• Check the news

• Read blogs• Follow others on social media

• Google Alerts• Subscribe to email lists

• Customers or employees

• Don’t forget to give credit to the original author or source!

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Presidential election predictionsExperts say it’s a tight race between the top 2 candidates.more on page 2 …

State economy outlookLeaders discuss economy improvements at annual meeting.

more on page 7…

Oscar nominees revealedAcademy announces list of this year’s best films and actors.

more on page 12 …

2. Tools and techniques

Repurpose and ReuseLa Provence – gift shop in Rockport Mass 

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InstagramPi  Stit h

2. Tools and techniques

Pic StitchWord Swag

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PowerPointC

2. Tools and techniques

CanvaPicMonkey

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Photos: Stock• FreeDigitalPhotos.net

2. Tools and techniques

• StockVault.net• FreeImages.com

• DepositPhotos.com

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Create word images

• Tips

2. Tools and techniques

• Quotes

• Promotions

• Announcements

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2. Tools and techniques

FacebookCover photo 851 x 315Profile photo 180 x 180Tab 111 x 74Link image 1200 x 627Shared image 1200 x 1200

Google+Profile photo 250 x 250Cover photo 2120 x 1192Shared image (minimum) 250 x 250

PinterestProfile photo 600 x 600

i fi i h l k d

Photos: Social media image size guide*

• *All sizes noted are in pixels 49

TwitterHeader 1500 x 500Profile photo 400 x 400Shared photo 1024 x 512In‐stream photo preview 220 x 440

Pins 735 x infinite (when clicked)Board thumbnail 222 x 150

LinkedInStandard logo 100 x 60Square logo 50 x 50Banner image 646 x 220Share image size limit 100 MBProfile photo 200 x 200Cover photo 646 x 220

InstagramProfile photo 161x161Square image in feed 600 x 600Landscape image in feed 600 x 450Portrait image in feed 1080 x 1350

YouTubeProfile photo pulled from Google+Channel art 2560 x 1224Custom video thumbnail 1280 x 720

2. Tools and techniques

Video

Sh   i   i l

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Share via social

2. Tools and techniques

Broadcasting live from your smartphone from wherever you are• Show behind‐the‐scenes• Interact with followers

Streaming video

• Interact with followers• Answer questions• Interview experts• Use for training/how‐to 

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• Up to 4 people can broadcast

• Can schedule broadcasts

• Promote your broadcast via Twitter

• Viewers can comment or appear as a guest

Blab

• One person can broadcast at a time

• Can schedule broadcasts

• Promote your broadcast via Twitter

• Viewers can comment

Meerkat

2. Tools and techniques

• One person can broadcast at a time

• No scheduling in advance

• Promote your broadcast via Twitter

• Viewers can comment

Periscope

• Permanently appears on your profile

• Disappears  at the end of live broadcast 

• Appears on your profile for 24 hours

Take time for ideas. Create an editorial calendar.

2. Tools and techniques

Plan weeklyTake time on Friday to think about the next week

Be flexibleLeave 1 or 2 posts open for something that comes up

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2. Tools and techniques 

• Promote emails on social media with Social Share

• Schedule your posts with Facebook or 

Save time with simple tools

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Hootsuite

• Set up searches to monitor what others are saying

• Spend 20 minutes at a time, 3‐5 times a week 

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