You're social now what slides

© Constant Contact 2014

Making Social Media Work for You

You’re Social, Now What?


Kelly Mirabella Social Media Consultant & Trainer

Stellar Media Marketing

Follow me online:

Twitter.com/stellar247

Facebook.com/stellar247

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Hello my name is

© Constant Contact 2014 3

Grow with Constant Contact Get results fast, with affordable, easy-

to-use engagement marketing tools and free coaching.

Offers & Promotions

Newsletters & Announcements

Feedback & Surveys

Events & Registrations

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Agenda !  Is it right for my business? !  How to create content !  How others are using it !  Next steps

!  Etiquette !  How do I know if it’s working?

Facebook

Is it right for my business?

Nonprofit

91% use Facebook

Source: Nonprofit Content Marketing 2014 Benchmarks, Budgets and Trends

89% use Facebook

B2C Source: B2C Content Marketing 2014 Benchmarks, Budgets and Trends

81% use Facebook

B2B Source: B2B Content Marketing 2014 Benchmarks, Budgets and Trends

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!  If you have the resources (time, staff)

!  If you have content to share

!  If you need to be found

Facebook


Low volume/high value

Minimum: 3 X per week

Maximum: 10 X per week

Quality vs. quantity

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Facebook

Facebook content

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Facebook

Content types: Text updates

Fill-in-the-blank Question Fun fact or tip

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Facebook

Content types: Visual

Digital Content Photos Videos

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!  Plan weekly !  Take time on Friday to think

about the next week

!  Be flexible !   Leave 1 or 2 posts open for

something that comes up

Facebook

Create an editorial calendar

!  Asks questions !  Shares multimedia !  Is helpful !  Involves fans

Facebook

How others are using it

Boloco

Facebook

What do I do next?

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1. Try a fill-in-the-blank or question post

2. Create and share visual content

3. Monitor your page. Is your content engaging?

Twitter


Nonprofit

69% use Twitter


80% use Twitter


85% use Twitter


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!  If you have the resources (time, staff) !  For content creation and

curation !  For monitoring

!  If you are (or want to be) a thought leader

Twitter


High volume/low value

Minimum: 5 X per day

Maximum: none

Quantity is key

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Twitter

Twitter content

Create vs. curate

Retweets = sharing the love

Hashtags

Twitter

Content best practices

Create = our blog post

Curate = blog post from AllTwitter

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!  What is a hashtag? !  Used across social networks !  What’s the point? !  How to create a hashtag !  Hashtag abuse

Twitter

Let’s talk about hashtags

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Twitter

Content types: Text updates

Post with a link

Stats, facts or tips

Quotes

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Twitter

Content types: Visual

Graphics Videos Photos

Twitter

What do I do next?

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1. Tweet at least 5 X per day

2. Share curated content

3. Retweet or thank a follower

LinkedIn


Nonprofit

53% use LinkedIn


71% use LinkedIn


91% use LinkedIn


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!  If you are a B2B !  If you are (or want to be)

a thought leader

LinkedIn


Low volume/high value



More formal and technical

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LinkedIn

LinkedIn content

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!  What’s the difference? !  Fill out all of the

information !  Add content to

!  Company culture !  Products & services !  Recommendations

LinkedIn

Page vs. profile

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LinkedIn

Content types: About you

Product updates Recruiting Behind the scenes

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LinkedIn

Content types: Useful info

Blog posts Industry news Guides/ebooks

LinkedIn

What do I do next?

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1. Fill out everything on your page

2. Be active – post at least 2 X per week

3. Try sharing something about your industry

Google+


Nonprofit

23% use Google+


55% use Google+


55% use Google+


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Google+


!  If you are a content creator

!  If you have the time !  If you want more SEO

value

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!  Google uses an algorithm !  You need to create fresh

content regularly !  Use the right keywords !  Google ♥ Google

Google+

Let’s talk about SEO

Medium volume/high value



Keywords = searchability

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Google+

Google+ content

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Google+

Content types: Useful info

Blog posts Industry news Events

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Google+

Content types: Multimedia

Photos Graphics or e-publications Videos

Google+

What do I do next?

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1. Share your blog posts

2. Post a photo or a video

3. Use keywords that will get you found

Pinterest


Nonprofit

24% use Pinterest


53% use Pinterest


34% use Pinterest


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!  If you have products to sell !  If you have images to

share !  If you want to build

awareness of your brand

Pinterest


High volume/high value

Minimum: 5 X per day

Maximum: 10 X per day

Quality images = important

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Pinterest

Pinterest content

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!  90% of information transmitted to the brain is visual

!  Photos are liked 2X more than text updates

!  67% say images are very important in selecting and purchasing a product

Pinterest

Why visual content is important

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Pinterest

Content types: About you

Products Photos and videos Digital assets

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Pinterest

Content types: Useful and interesting

Curated content Quotes or tips Blog posts

Pinterest

What do I do next?

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1. Create 3-4 boards to start

2. Install the Pin It button about.pinterest.com/goodies

3. Provide a description and link in your product pins

Delete negative comments

Next steps

Etiquette

Be helpful, create a positive experience

Ignore your fans Say thank you, answer questions

Talk about yourself all the time

Balance self-promotion with helpful and entertaining content

Not completing your page

Fill out all the information about your business, add your logo and photos

Forget to provide context

Infrequent posting or posting too much

Be active, but don’t overdo it

Include a comment when sharing 48

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! Engagement = content and frequency your audience wants ! Likes, shares,

comments, retweets, repins, +1s

! More followers ! It takes time

Next Steps

How do I know it’s working?

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!  Choose the networks that are right for you !  Use the worksheets to help with content ideas !  Try the next steps we suggested for each

network !  Keep track of audience engagement

Next Steps

Go do it!

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Coming up next in this series WORKSHOP 2: EMAIL MARKETING: UNDERSTANDING NEWSLETTERS AND ANNOUNCEMENTS October 28, 2014 | 12 - 1:30 p.m.

WORKSHOP 3: MOBILE MARKETING: TIPS FOR MAXIMIZING MOBILE EXPOSURE November 4, 2014 | 12 - 1:30 p.m.

WORKSHOP 4: OFFERS & PROMOTIONS: DEVELOPING DEALS THAT KEEP CUSTOMERS COMING BACK November 11, 2014 | 12 - 1:30 p.m.


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You're social now what slides

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